Katy Thweatt's Location
Seattle, Washington, United States, United States
Katy Thweatt's Contact Details
Katy Thweatt work email
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Katy Thweatt personal email
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Katy Thweatt phone numbers
About Katy Thweatt
Katy Thweatt is a Marketing Manager at Starbucks at Starbucks. She possess expertise in blogging, social media, microsoft office, facebook, twitter and 5 more skills. She is proficient in American Sign Language. Colleagues describe her as "Katy took over the CRM for the channel I lead at Mixpo and did a great job. She surveyed all the stakeholders for input, mapped out the calendar of weekly emails a year in advance, scheduled asset production with design, responsively modified the plan as needed, and summarized outreach metrics on a regular cadence back to stakeholders. And she did the same for multiple channels at Mixpo, in addition to her other marketing roles and responsibilities. I would highly recommend Katy for her skills and proficiency, and as a great teammate.", "Katy is an interdisciplinary marketer who proved herself valuable on a number of fronts at Mixpo. She was capable of taking on everything from writing newsletter and blog content to structuring marketing materials to developing robust content strategies. Katy is also a professional in every sense of the word, and carries herself with a consistent smile and positive attitude. Her organizational skills, accountability, and eagerness to tackle any project make Katy a valuable team member.", and "Katy is the definition of a full-stack marketer—someone who can tackle anything from launching ten new email campaigns, writing a blog, to creating a product guide and frame-working a content editorial calendar, all in one day. She is the marketer every start-up not only wants, but needs to be agile, smart and creative."
Katy Thweatt Work Experience Details
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Campaign ManagerStarbucks Apr 2024 - PresentSeattle, Wa, UsIn this role, I develop owned channel strategies, best practices, and guardrails based on past campaign data, test and learn campaigns, and a deep understanding of the Starbucks brand across app, email, and web. In the strategy arm of the team, I partner closely with marketing stakeholder teams to influence campaign strategy, customer journeys, and channel usage to ensure we're delivering delightful customer experiences that align with business goals. -
Associate Manager, Marketing OperationsStarbucks May 2020 - Mar 2024Seattle, Wa, UsIn this role, I contribute to Starbucks's success by managing execution, measurement, and reporting of web publishing on starbucks.com and starbucks.ca. By partnering closely with our brand marketing, loyalty, partnerships, product and IT teams, I contribute to marketing strategies by driving increased relevancy and customer engagement in Starbucks channels.Strong attention to detail and the ability to manage timelines across multiple projects are critical. I closely manage publishing vendors to ensure web publishing projects remain on schedule with consistently high quality of execution. I can use data sets to build the right solution for the business and our customers balanced with the analytical rigor to test, measure, and iterate to deliver the best customer experience, streamlined processes and business value.I'm particularly passionate about streamlining operations through continuous improvement and enjoy serving as a subject matter expert for content management system capabilities. I'll utilize content calendars, work closely with publishing vendors, triage and troubleshoot campaigns, and report on team KPIs (campaign volume, SLA adherence, issues). Additionally, I advocate and communicate web best practices to ensure SEO, accessibility, user experience, and CMS capabilities are all top of mind when publishing content.
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Marketing ChairSeattle Animal Shelter Foundation Nov 2019 - Mar 2023Seattle , Wa, UsNot only have I supported the Seattle Animal Shelter through fostering cats, I also sat on the board of the Seattle Animal Shelter Foundation to make sure all of the critters at SAS can be cared for. I'm not just passionate about helping animals, I'm also passionate about creating a community of people who want to help animals.As marketing chair, I bring growth marketing and content strategy experience to best serve the Foundation and its mission, helping to shape the brand across all community touchpoints. I leverage an expertise in website engagement and pay particular attention to social marketing efforts. I led a team of 7-9 marketing volunteers to create amazing experiences that engage prospective donors and increases fundraising share.Attention to detail, self-organization, a can-do attitude, and the ability to thrive in a fast-paced, small team environment are essential elements to my role.I joined the SASF team in a committee volunteer capacity before moving to a board position. I've retained my duties as Email Marketing Campaign Manager which allows me to write content, A/B test, and plan email campaigns that engage the community in support of Seattle's pets in need. -
Web Optimization LeadTrupanion - Medical Insurance For Your Pet Jan 2017 - Apr 2020Seattle, Washington, UsWith only 1% of cats and dogs insured in the United States, and 2% insured in Canada, I found myself in the unique position to drive extreme growth in a new and much-loved industry.I’ve built a testing backlog that ranks high priority opportunities, ensuring we have a test on deck for every digital channel. I used Optimziely to test quick wins and long-term strategies that are founded on conversion principles and are designed to increase qualified leads and drive conversions. Not all of my tests could be winners, though I took learnings and actionable insights away from every single test I ran. I have contributed to a number of experiments that lead to a measurable increase in conversion: managing a homepage redesign, reducing friction in the enrollment path, and saving abandoned web leads. Once a test won with statistical significance, I used our CMS, Sitecore, to implement the winning variation on our website. To share content throughout the customer journey, I also helped build emails, smart lists, and flows in Marketo and test content and headlines in PPC and display ads.I've made good use of my English and Communications double major. Based on survey results, focus groups, and competitor intel, I’ve outlined a content strategy that seeks to fill in the educational gaps that keep people from buying. To realize this goal, I managed a team to identify, design, build, and share our content in a way that that improves lead quality and increases conversion. -
Marketing CoordinatorMixpo (Later Acquired By Netsertive) Sep 2015 - Nov 2016First hired as a temporary employee, I was brought on full-time after assisting with Mixpo's new website, managing CRM processes, and launching a lead generation marketing campaign related to a new product offering.My role involved collaborating with multiple departments in an effort to present a unified and compelling message to current and potential clients. I provided the sales staff with enablement materials including decks, packages, and one sheets, made demo requests to the design team, kept materials to product's standards, and met with account managers to confirm the relevance of such materials. For the benefit of customer service I worked with the dev team to manage our partner portal, creating and updating electronic resources. I managed Mixpo's marcomm offering and sent weekly communication to clients regarding feature updates, training opportunities, company news, and best practice digital ads for any vertical or seasonal event. I've also successfully launched Mixpo content that I have helped write, edit, and review. In part, I have promoted these campaigns by sending emails to all lead gen contacts, sharing via paid social media, incorporating content into blog posts, working campaigns into conference sponsorship. I also helped manage corporate marketing tasks by arranging conference sponsorships, submitting our partners for advertising awards, writing and planning blog content, monitoring the corporate website, creating one-off landing pages with Act-On, and monitoring Google Analytics.I was constantly learning and growing from this position. I attended conferences, familiarized myself with the ad tech industry, and explored a variety of marketing systems. My biggest takeaway is on the state of digital advertising and how publishers and advertisers alike can succeed in a constantly shifting digital climate.
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Communications SpecialistUniversity Of Maryland Medical System Jun 2013 - Jun 2015Baltimore, Md, UsThis role was a great introduction to the world of marketing and communications, as it require I work in a variety of channels. For the most part, I helped with the online content migration of our system public and private web sites, transferring data from a variety of formats to produce a cohesive final product in the Sitecore platform. I took an Introduction to HTML and JavaScript class to further my knowledge when working with our many websites and perfecting the user experience. I most enjoyed promoting, setting up, and hosting Red Cross sponsored blood drives, proofreading hospital and patient publications, and implemented a new digital maps feature and calendar system for all UMMS websites. This love of connecting with others, writing engaging content, and making the most of a digital experience is something that followed me throughout my career.I got my first taste of management at a young age with my dual role as internship coordinator in this position. My communication skills allowed me to recruit talent, foster task development, and lead others with helpful guidance. -
Undergraduate Communications AssistantA. James Clark School Of Engineering, University Of Maryland Oct 2012 - Dec 2013College Park, Md, UsThis role gave me a solid foundation with marketing technology, and exposed me to common themes and projects in the marketing space.I promoted and hosted departmental events, utilizing Microsoft Word and Excel to create documents for arriving guests. I also updated and maintained our contacts database, Highrise, to send direct mail and donation request forms. Mostly, I was responsible for inputting, organizing, and categorizing metadata and images in the Cumulus photo database. All of these tasks taught me a great attention to detail, even with highly repetitive tasks.To a lesser extent, I composed and upload events to the Alumni Association's online calendar, exporting and sorting that data when necessary. I also created short press releases and student spotlight features for the Clark School website. Since I love researching and basing actions on data, my favorite project was compiling the history of the engineering department in a PowerPoint presentation. -
Marketing AssistantGtechdesigns Llc Jun 2013 - Aug 2013In this position as a Marketing Assistant, I was exposed to such a wide array of responsibilities that I learned to be fearless in any professional situation.Not only was I responsible for managing weekly tasks, such as calling clients to review invoices, creating discount promos, writing web development related blog posts (through WordPress), but I also updated all areas of GTechDesigns' and our clients' social media pages (Twitter, Facebook, Pinterest, LinkedIn, Google Plus, YouTube). I was entirely responsible for editing various letters, emails, and invitations. Not only would I edit for spelling and grammar, but in many cases I would rearrange the syntax of the text and add a literary flare to blog posts, employee biographies, and marketing inquiries. Most importantly, I submitted articles to prestigious blogging sites and web development forums, commenting and giving helpful advise to the community. A lot of my tasks were in relation to office management. I updated and maintained a database of potential customers (through an online organizer, Apptivo), and contacted those leads by email and telephone. I created a new phone message system, contacted advertisers, sold items through eBay, made multiple online accounts for the company, and organized email filings and calendars. Throughout all of my duties, I communicated with my team through Skype, email, phone, and Google Apps. I was thrown into unfamiliar territory, and had to communicate to thrive.The most fearless thing I did in this position (more fearless than cold calling) was create and send a SurveyMonkey survey to over our 800 clients requesting testimonials. I had never sent such a large communication, but people responded and I added testimonials and compelling social proof to the website. -
Development InternMaryland Association Of Nonprofit Organizations May 2012 - Aug 2012Baltimore, Md, UsMy first professional role at Maryland Nonprofits taught me a lot about what I wanted from my career.As a summer intern, my responsibilities included: researching potential funders, building company and individual donor profiles, imputing company information into Dynamics CRM, writing and editing departmental updates and recognition letters, and using Excel to input financial information into internal documents.The actual work itself was tolerable, but I was captivated by the company's mission and that made the work more enjoyable. I was also surrounded by supportive co-workers who would teach and encourage me to take on projects I enjoyed. I credit this job with my desire to work for companies with a larger purpose and a supportive, collaborative team.
Katy Thweatt Skills
Blogging
Social Media
Microsoft Office
Facebook
Twitter
Marketing Communications
Teamwork
Leadership
Web Content
Copy Editing
Katy Thweatt Education Details
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Kellogg Executive EducationMarketing -
University Of MarylandGeneral; Communications
Frequently Asked Questions about Katy Thweatt
What company does Katy Thweatt work for?
Katy Thweatt works for Starbucks
What is Katy Thweatt's role at the current company?
Katy Thweatt's current role is Marketing Manager at Starbucks.
What is Katy Thweatt's email address?
Katy Thweatt's email address is kh****@****xpo.com
What is Katy Thweatt's direct phone number?
Katy Thweatt's direct phone number is +144320*****
What schools did Katy Thweatt attend?
Katy Thweatt attended Kellogg Executive Education, University Of Maryland.
What are some of Katy Thweatt's interests?
Katy Thweatt has interest in Social Media Utilization, Blogging, Civil Rights And Social Action, Environment, Creative Thinking/brainstorming, Reading, Customer Service, Human Rights, Animal Welfare, Health.
What skills is Katy Thweatt known for?
Katy Thweatt has skills like Blogging, Social Media, Microsoft Office, Facebook, Twitter, Marketing Communications, Teamwork, Leadership, Web Content, Copy Editing.
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