Katy Sanchez Email & Phone Number

San Francisco, California, United States

- Lead a team of strategists who deliver CRM/ Lifecycle Marketing Strategy to support the growth of Meta Commerce and its social commerce platforms - Team built the foundation of Lifecycle Marketing and developed CRM, Web, and Content strategies for onboarding, education and retention to attract and retain B2B sellers on Facebook and Instagram platforms.- Learned how to influence decisions at a large organization and drive unified strategy in a highly siloed environment, how to onboard and mentor new team members

San Francisco, California, United States

- Strategy lead for Google Cloud Enterprise Marketing. Developed customer acquisition and growth strategies to accelerate high value accounts for Google Cloud Business.- Designed new targeted and personalized B2B Marketing programs like ABM, targeted digital campaigns and launched a brand new industry-based content roadmap. Generated net-new revenue in 80% of target accounts.- Learned how to pilot, test and scale marketing programs to multiple industries and regions with the goal to increase return on investment while keeping in mind the cultural and market differences of each region

San Francisco Bay Area

- Strategy lead for Google Cloud (Customer Marketing and Partner Marketing). Developed strategy and supported execution for all customer onboarding and engagement programs across Google Cloud and G Suite.- Supported the global launch of the new Google Cloud Partner Program and Redeveloped the partner journey strategy. Launched the first Industry Monthly Operations Report for Google Cloud users. Rebuilt the entire G Suite customer journey including Free Trial acquisition strategies, onboarding and upsell programs. Drove 15% YOY new user acquisition and +10M incremental revenue.- Learned how to use performance marketing and market/customer research to develop higher strategy efficiency and adjust campaigns dynamically.

Région De La Baie De San Francisco, États-Unis

- Marketing lead for ‘NextGen”, a startup within Tata Communications that was created to change the way the company works with its Top 20 Innovative Tech customers (Microsoft, Google, Twitter, Facebook and more). Team grew from 10 employees to 200 in two years.- Responsible for developing NextGen Marketing & Comms strategy in North-America, EMEA and APAC. Lead the execution of all marketing initiatives including Internal comms, PR, digital campaigns, acquisition & retention strategy, sales events, sales enablement, partner marketing, innovation and Thought leadership. Supported 3 consecutive years of ~40% YOY growth.- Learned how to manage a 2 million dollar budget, learned to create yearly and quarterly Marketing plans that are aligned with regional GTM strategies and the company’s vision.

Région De La Baie De San Francisco, États-Unis

- Designed and executed Marketing programs to drive sales growth and generate new leads- Developed Marketing activities to raise awareness and relationship in the Tech ecosystem focusing on Community Marketing/branding/PR/events - Provided support to Innovation programs (Hackathons / POC) and worked closely with Business Development team to develop new product through customer partnerships (innovation workshops)- Developed internal communications strategies to support NextGen cultural change- Managed external creative & event agencies.- Collaborated with product marketing and content editors to develop new value proposition and messaging.

États-Unis

Began as Country Manager France, then promoted to International Marketing Manager and Director of Marketing/Global community. Developed engaging social media marketing strategies reaching 10M users per campaign for clients such as Adidas, Red Bull, Virgin Mobile, and Universal Music. Led an international team of 12 employees (7 languages) in marketing, customer acquisition, and customer success.

Responsible for internal communications for IKEA Distribution Centers (1,200 employees). Developed new communications channels (billboard, videos, social campaigns) to communicate IKEA culture, values and business unit KPIs. Managed all kick off events, internal magazine and employee portal. 90% of performance goals reached in FY2009.

Managed External Communications and members programs to drive user growth and retention.Email/Direct marketing, Trade shows, events, in-store marketing materials (magazine, flyer), PR, Loyalty Programs, Website, social campaigns.

Strategic Marketing, Social Media, Marketing Research

Master'S Degree, Information, Communications And Public Relations