Insights Manager, Market & Brand Tracking
Global Brand Health Tracking and NPS insights synthesis, Customer Experience measurement, and AI marketing mix modelling.
Jun 2023 - Dec 2023
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Katy While Email & Phone Number
PMP Certified Project Manager - Consumer Insights - Data Analytics - Qualitative & Quantitative Market Research - Marketing Mix Modelling - Storyboarding - Data Visualization
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Role
PMP Certified Project Manager - Consumer Insights - Data Analytics - Qualitative & Quantitative Market Research - Marketing Mix Modelling - Storyboarding - Data Visualization
Location
Bière, Vaud, Switzerland
Who is Katy While? Overview
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Katy While is listed as PMP Certified Project Manager - Consumer Insights - Data Analytics - Qualitative & Quantitative Market Research - Marketing Mix Modelling - Storyboarding - Data Visualization based in Bière, Vaud, Switzerland. AeroLeads shows a matched LinkedIn profile for Katy While.
Katy While previously worked as Insights Manager, Market & Brand Tracking at Zurich Insurance and Mystery Shopping & NPS Manager, Global Brand Retail at Philip Morris International. Katy While holds Bachelor Of Arts - Ba (Hons), Managerial Statistics from University Of Exeter.
Profile bio
About Katy While
PMP certified project manager with a natural capacity to coordinate people & processes. Highly analytical with 20 years of experience uncovering/synthesizing brand, consumer, retail & shopper insights for commercial action. Experience with Marketing Mix Modeling, Mystery Shopping, Brand Health Tracking, NPS, AI, Price/Promo modeling, Consumer Panel & Retail Measurement sources. Experienced people manager & client manager for multiple international clients/vendors.
10 roles
Katy While work experience
A career timeline built from the work history available for this profile.
Mystery Shopping & Nps Manager, Global Brand Retail
Global omnichannel Mystery Shopping lead for CX measurement across 60+ markets, and Brand Retail NPS project manager.
Mar 2021 - Dec 2022
Dec 2017 - Aug 2021
Marketing Mix Modelling Client Manager (For P&G Eimea)
Marketing Effectiveness project lead for P&G EIMEA on behalf of Nielsen. In-store/media creative and execution advisor. Responsible for sales, analytics, insights preparation and deployment.
Jan 2014 - Nov 2017
Commercial Learning & Development Manager
Management, creation and delivery of UK learning and development program covering analysis, insights creation and presentation development. Led UK grad and intern programs.
Oct 2011 - Dec 2013
Client Team Leader
Led a team of Account Managers covering Consumer Panel and Retail Measurement. Delivered continuous and ad-hoc research projects to a portfolio of clients including ABInbev & Pernod Ricard.
Apr 2008 - Sep 2011
Client Manager / Senior Client Manager (For Diageo)
Led relationship with the Baileys, Gordon’s, Pimm’s & Guinness marketing teams. Managed Category Development and Commercial Planning insights projects.
Aug 2004 - Mar 2008
Trade Marketing Manager
Designed and implemented Trade Marketing to support new launches. Provided healthcare category management recommendations to UK Grocery and Chemist retailers.
Apr 2002 - Jul 2004
Modelling & Analytics Consultant
Delivered econometric modelling projects to quantify uplifts generated from in-store promotional mechanics.
Sep 2000 - Mar 2002
Aug 1999 - Aug 2000
1 education record
Katy While education
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What is Katy While's role at their current company?
Katy While is listed as PMP Certified Project Manager - Consumer Insights - Data Analytics - Qualitative & Quantitative Market Research - Marketing Mix Modelling - Storyboarding - Data Visualization.
Where is Katy While based?
Katy While is based in Bière, Vaud, Switzerland.
What companies has Katy While worked for?
Katy While has worked for Zurich Insurance, Philip Morris International, Foodkind, Nielsen, and Roche.
How can I contact Katy While?
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What schools did Katy While attend?
Katy While holds Bachelor Of Arts - Ba (Hons), Managerial Statistics from University Of Exeter.
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