I’m an enthusiastic marketer who loves advertising. And I mean love! If you ask me what I’m willing to do for the rest of my life without ever getting bored or tired, it would definitely be creative advertising.My journey into marketing began with a focus on branding. Although I initially studied Industrial Management, I quickly realized my true passion lay in creating something meaningful. While my interests were broad—I once considered careers in accounting, architecture, and even restaurant management—branding became the foundation of my career, offering hands-on experience in the creative process. At a boutique agency, I engaged in every aspect of branding, from customer research to logo design. This diverse experience set the stage for a lifelong pursuit of excellence in marketing.Driven by this foundation, I ventured into entrepreneurship, founding two businesses within three years: one offering branding services to startups and another that was a startup itself. These experiences honed my skills in business planning, negotiation, and digital strategy, while also giving me invaluable insights into leadership. However, it was when I transitioned to a prestigious advertising agency that I truly found my ultimate passion. Managing major accounts in telecom, FMCG, and household products, I discovered that advertising was where I felt most at home—bringing together all the creative and strategic elements I love.Currently, I serve as the Media Department Director, where I apply my extensive knowledge in branding, advertising, and media planning to craft campaigns that resonate and deliver results. My approach blends creative innovation with data-driven insights, ensuring that every campaign is both impactful and strategically sound. I take pride in staying ahead of industry trends, continuously refining my expertise to keep our strategies cutting-edge.My academic journey, including a Master of Science (MS) in Entrepreneurial Management from Tehran University, has enriched my ability to combine strategic thinking with innovative problem-solving. This unique blend of skills allows me to implement marketing strategies that consistently exceed business goals.Advertising is more than just a profession for me—it’s a passion that fuels my drive to create, innovate, and inspire. Let’s connect and explore how we can collaborate to elevate your brand in today’s competitive market. If you’re looking for someone who lives and breathes advertising, I’d love to discuss how we can achieve success together.
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Marketing DirectorQasedak | قاصدکTehran, Ir
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Director Of Media Services, Advertising Campaigns Planning, Executing, And Media Buying1001 Branding Agency Nov 2020 - PresentTehran, IranAs the Media Team Director at 1001Branding Agency, I lead a team responsible for developing and executing comprehensive media and communication strategies for a diverse range of clients. My key responsibilities include:Client Engagement: Overseeing the reception of media briefs from clients and guiding the team in translating them into actionable project details and media strategies.Strategy Development: Leading the creation and presentation of personalized media and… Show more As the Media Team Director at 1001Branding Agency, I lead a team responsible for developing and executing comprehensive media and communication strategies for a diverse range of clients. My key responsibilities include:Client Engagement: Overseeing the reception of media briefs from clients and guiding the team in translating them into actionable project details and media strategies.Strategy Development: Leading the creation and presentation of personalized media and communication strategies tailored to each client’s needs, including developing clear communication messages and media plans.Media Buying and Execution: Directing the team’s collaboration with OOH media buyers, social media planners, digital media providers, and television networks to purchase and execute media across various platforms, ensuring alignment with final media plans.Campaign Monitoring and Reporting: Managing the team’s efforts in overseeing campaign implementation, monitoring performance, and making necessary adjustments to optimize results. Providing detailed campaign reports that highlight achieved KPIs and actionable insights.Collaboration and Coordination: Coordinating with internal teams—such as customer service, design, and creative departments—and external partners to ensure seamless campaign execution.Adapting to Change: Guiding the team through the constantly evolving media landscape, particularly in digital media, by staying updated on the latest trends and collaborating with specialists. Addressing shifts in client needs and customer responses through thorough research and strategic adaptations.In this role, I ensure that the team remains adept in both traditional and digital media, demonstrating strong project management skills and a proactive approach to problem-solving in a dynamic environment. Show less -
Account Manager, Branding, Advertising, And Marketing ProjectsEshareh Marcom Sep 2019 - Nov 2020Tehran Province, IranAs an Account Manager at Eshareh Agency, I was responsible for managing key client relationships and ensuring the successful execution of over 60 projects for prominent accounts such as Irancell, Zarrin Ayand, Baraka, etc. My key responsibilities included:Client Relationship Management: Maintaining strong communication with clients, managing their affairs inside and outside the agency, and ensuring their needs were met throughout the campaign process.Strategic Campaign Planning:… Show more As an Account Manager at Eshareh Agency, I was responsible for managing key client relationships and ensuring the successful execution of over 60 projects for prominent accounts such as Irancell, Zarrin Ayand, Baraka, etc. My key responsibilities included:Client Relationship Management: Maintaining strong communication with clients, managing their affairs inside and outside the agency, and ensuring their needs were met throughout the campaign process.Strategic Campaign Planning: Receiving campaign briefs from clients, developing communication strategies, conducting customer insights research, and performing competitor analysis to inform campaign direction.Team Coordination: Collaborating closely with creative, design, and production teams to facilitate ideation, campaign design, and asset production. I also coordinated with media teams to prepare media plans and execute media buys.Presentation and Client Feedback: Leading the presentation of campaign ideas to clients, gathering their feedback, and finalizing strategies to align with their objectives.Campaign Execution and Reporting: Overseeing the production and deployment of campaign assets, preparing comprehensive campaign reports, and providing insights on performance.Challenges and Solutions:Managing high-profile accounts often came with tight deadlines and high expectations. To navigate these challenges, I prioritized clear and consistent communication with clients and internal teams. By implementing efficient project management practices and maintaining strategic foresight, I was able to ensure timely and successful campaign execution. Show less -
Co-Founder & Marketing Manager, Overseeing Marketing And Sales DepartmentsJoorjens May 2016 - Sep 2019Tehran Province, IranAs a Co-founder and Marketing Manager at Joorjense, a marketplace connecting retailers with wholesalers, I played a pivotal role in establishing and growing the brand. My key responsibilities included:Brand Development: Overseeing the creation and management of Joorjense’s brand from scratch, including strategic planning and execution.Marketing Strategy: Developing and implementing comprehensive marketing strategies to attract and retain both wholesalers and… Show more As a Co-founder and Marketing Manager at Joorjense, a marketplace connecting retailers with wholesalers, I played a pivotal role in establishing and growing the brand. My key responsibilities included:Brand Development: Overseeing the creation and management of Joorjense’s brand from scratch, including strategic planning and execution.Marketing Strategy: Developing and implementing comprehensive marketing strategies to attract and retain both wholesalers and retailers.Team Management: Hiring, training, and managing marketing and sales teams to effectively drive platform adoption and achieve company goals.Sales and Relationship Management: Building relationships with wholesalers and retailers, successfully onboarding 50 wholesalers and over 1,000 retailers within six months of launch.Project Management: Utilizing project management tools to manage branding processes, marketing campaigns, and team activities.Analytics: Tracking platform growth and campaign effectiveness to refine strategies and drive continuous improvement.Challenges and Solutions:One significant challenge was establishing a new marketplace in a competitive industry. I addressed this by implementing a targeted marketing strategy and leveraging digital channels to build brand awareness. Recruiting and training a competent team also presented challenges, which I overcame through a structured recruitment and training program. Balancing daily operations with strategic growth required effective project management and prioritization, achieved through clear objectives and regular progress reviews. Show less -
Co-Founder & Brand Development Advisor, Startups Branding & MarketingBrasta Branding Oct 2013 - Sep 2019Tehran Province, IranAs CEO and Brand Development Advisor at Brasta Branding Agency, a company I co-founded to support startups and established businesses in their branding and marketing, my responsibilities included:Client Engagement: Communicating with new clients, presenting services, and successfully negotiating and sealing contracts.Team Management: Leading multiple teams, including market research, design, strategy development, and business plan development, composed of both in-house employees… Show more As CEO and Brand Development Advisor at Brasta Branding Agency, a company I co-founded to support startups and established businesses in their branding and marketing, my responsibilities included:Client Engagement: Communicating with new clients, presenting services, and successfully negotiating and sealing contracts.Team Management: Leading multiple teams, including market research, design, strategy development, and business plan development, composed of both in-house employees and freelancers.Strategic Oversight: Overseeing the development of brand strategies for clients, ensuring each strategy was tailored to their unique industry and market needs.Brand Implementation: Managing brand development and implementation across clients’ companies, ensuring alignment with their business goals and market positioning.Business Development: Assisting clients, particularly startups, in developing business plans and executing new business ideas to ensure long-term success.Key Achievements:Provided comprehensive branding and marketing services to a wide range of clients, including well-known entities like Tehran Exhibitions and Shahr Bank, across sectors such as education, tourism, and marketplaces.Challenges and Solutions:Managing diverse client needs across various industries was a key challenge. I addressed this by customizing branding and marketing strategies based on thorough market research and industry insights. Leading a team that included employees and freelancers required clear communication and effective project management, achieved through structured protocols and collaboration tools. Helping startups develop sustainable business plans while executing new ideas was met by integrating brand strategy with business development, ensuring both alignment and long-term viability. Show less -
Key Account Manager | Project Coordination, Data Analysis, Brand Strategy DevelopmentBoutigha Jun 2009 - Oct 2013Tehran, Tehran Province, IranAs a Key Account Manager at Boutigha Branding Boutique Agency, I was responsible for managing client relationships and overseeing the entire branding process from initial contact to final delivery. My key responsibilities included:Client Engagement: Managing both new and existing client relationships, receiving and interpreting their project orders, and ensuring their needs were effectively communicated throughout the agency.Project Coordination: Coordinating with the research… Show more As a Key Account Manager at Boutigha Branding Boutique Agency, I was responsible for managing client relationships and overseeing the entire branding process from initial contact to final delivery. My key responsibilities included:Client Engagement: Managing both new and existing client relationships, receiving and interpreting their project orders, and ensuring their needs were effectively communicated throughout the agency.Project Coordination: Coordinating with the research team to initiate projects, developing questionnaires in collaboration with them, and managing the data collection and analysis process.Brand Strategy Development: Utilizing data analysis to create informed brand strategies, and working with the creative and design teams to develop the brand’s visual and verbal identity.Brand Identity Documentation: Compiling all created documents to finalize the brand’s corporate identity (CI) document, presenting the final CI to clients, and securing their approval.Team Management: Personally overseeing all internal teams, including strategy, design, creative, web development, and accounting, ensuring alignment and timely delivery of all project components.Challenges and Solutions:Managing multiple teams across various departments was a significant challenge, requiring strong organizational and leadership skills. I implemented clear communication channels and structured workflows to ensure seamless collaboration. Handling complex client needs and meeting tight deadlines required flexibility and a proactive approach, which I addressed by closely monitoring progress, making necessary adjustments, and maintaining open communication with both clients and teams. Show less
Katy Yazdanfar Skills
Katy Yazdanfar Education Details
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Entrepreneurship/Entrepreneurial Studies -
Entrepreneurship/Entrepreneurial Studies
Frequently Asked Questions about Katy Yazdanfar
What company does Katy Yazdanfar work for?
Katy Yazdanfar works for Qasedak | قاصدک
What is Katy Yazdanfar's role at the current company?
Katy Yazdanfar's current role is Marketing Director.
What schools did Katy Yazdanfar attend?
Katy Yazdanfar attended University Of Tehran, Guilan University.
What skills is Katy Yazdanfar known for?
Katy Yazdanfar has skills like Managing Large Scale Projects, Market Research, Marketing Strategy, Advertising Strategy, Advertising Campain, Graphic Design, Branding And Identity, Brand Management, Brand Development, Brand Architecture, Personal Branding, Branding Consultancy.
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