Katy Zavala Email & Phone Number

• Lead and enable a cross-functional team of software consultants to ensure on client return on investment and adoption of Salesforce products
• Work closely with clients to translate project objectives into achievable timelines while utilizing Agile Scrum methodology
• Manage a team of Project Managers, supporting career development and growth as well as corrective actions, including formal coaching and performance improvement plans
• Lead Resource planning, staffing and forecasting for direct reports and project teams
• Develop and manage comprehensive Project Plans and Project Timelines for each project
• Create detailed work plans, schedules, project estimates, resource plans, and status reports to drive projects quickly and efficiently to ensure projects are completed within the expected duration

• Direct the evolution of Cheetah Digital client’s programs through strategic planning, continuous risk evaluation and optimization
• Proven track record for leading client relationship turnarounds, addressing difficult situations, improving communication across departments, implementing process improvements and re-energizing team members
• Established standardized processes and documentation for the PMO
• Manage the relationship between Cheetah Digital Services team and key client accounts to ensure overall program success and client satisfaction
• Lead large cross-functional, remote professional services teams responsible for executing projects on behalf of client programs
• Develop program roadmaps, manage project/iteration planning and prioritization, and ensure successfulcompletion of deliverables

Dallas/Fort Worth Area

• Manage delivery and success of enterprise clients' Salesforce Marketing Cloud programs
• Direct the evolution of the program through continuous risk and optimization assessment
• Proactively identify key areas for improvement or opportunity on client programs and align with Salesforce Marketing Cloud products and services
• Oversee teams executing work for the program to ensure alignment with agreed upon business goals, objectives and KPIs, as well as successful completion of deliverables
• Manage the program’s budget, resource utilization and overall profitability of client accounts
• Salesforce Certified Administrator & Marketing Cloud Email Specialist

Dallas/Fort Worth Area

• Oversee digital marketing for AT&T Business Marketing Organization
• Act as liaison for internal teams to ensure all integrated marketing strategies are aligned, in terms of revenue and lead goals, KPIs, messaging and overarching strategic alignment
• Lead and implement integrated marketing management and operations process improvements for the BMO
• Manage team of Marketing Managers to support the B2B marketing communications for AT&T

Dallas/Fort Worth Area

• Manage portfolio of DAOR accounts, leading account planning and revenue projection, management and reporting to Chief Operations Officer and Chief Financial Officer
• Oversee cross-functional team to manage client projects from conception through delivery with multi million dollar budgets and vertical integration
• Develop and oversee integrated marketing strategies for clients, leading integration points with other third-party agencies and client teams to ensure execution is aligned and cohesive
• Oversee the definition and development of measurement models and KPIs for project success with clients
• Lead full life cycle marketing management efforts including: earned/bought/owned synergies, user journey development, research & strategy, business requirements, platform and technology analysis, resource planning, UX.
• Manage team strengths/weaknesses, needs, and resources – fostering positive interpersonal relationships among team and contribute to resource and project assignment decisions.

• Responsible for managing and maintaining a portfolio of client projects, from planning through delivery and analysis
• Organize and manage project scope, schedule, budget and quality of deliverables
• Document and track project risks proactively and create mitigation plans for serious risks
• Facilitate change management and lead risk management to minimize exposure
• Serve as the primary day-to-day point of contact, developing good working relationships with all internal and client stakeholders
• Act as a liaison between all agency groups in order to maximize efficiency and translate client direction into successful execution

Implement and supervise all direct marketing initiatives (offline and online) for agency clients. Assist in developing quarterly marketing strategies, focusing on fully integratedmarketing campaigns for BtoB clients.