Ben Katz Email & Phone Number

Verona, NJ, US

Overland Park, Kansas, US

• Strategic lead shaping the brand strategy and engagement strategy for >6 brands across AOR, DAOR, and Media AOR accounts, including rare disease brands and high-science oncology portfolio at a top 10 pharmaceutical.
• Supported 3 launches including 2 new product launches and 1 indication expansion
• Launched and optimized omnichannel marketing programs across 5 brands and >8 customer segments, including strategy, creation, and deployment of >45 creative assets to fuel personalized and tailored experiences
• Quarterbacked annual brand planning and facilitated cross-functional workshops to form tactical plans
• Served on L1 Leadership Committee
• Lead omnichannel strategy workstreams to create personalized, dynamic customer experiences

Overland Park, Kansas, US

• Oversees Strategic Planning for a portfolio of 5 oncology brands for a top 10 pharmaceutical company across HCP and patient marketing, as well as previous support for a rare disease portfolio
• Guides omnichannel strategy for 4 brands to create personalized, dynamic customer experiences for HCPs and patients, resulting in 6 omnichannel programs across 8 customer segments in one year and deployment of >35.
• Leads annual brand planning and workshops to form strategic and tactical plans with clients, internal teams, and agency partners
• Directs projects including personas, creative briefs, positioning, and supports creation of user experience maps and message flows based on customer insights
• Enhances team performance through direct team management and through dotted line mentorship
• Collaborates with cross-functional and creative teams to bring strategic, innovative ideas and recommendations to clients, and ensures pull-through of strategies into campaigns and tactical execution

New York, NY, US

• Champions multichannel strategy capabilities and innovative solutions across accounts and internal teams
• Supports business growth through pitches, proposals, and consultative selling to existing clients
• Collaborates with leadership to promote existing digital offerings and innovate new ones, and builds relationships across the broader Syneos network to leverage their additional capabilities
• Authors briefs for creative projects including website design, social and media campaigns
• Oversees successful project execution and client satisfaction in collaboration with cross-functional teams
• Derives insights by leading market research, data analysis, stakeholder interviews, and workshops

Burlington, Massachusetts, US

• Oversaw the Multichannel Intelligence business line and ensured the portfolio’s success and revenue growth through consistent project quality, timeliness, client satisfaction, and compelling new business proposals
• Worked with an international team in running projects to strengthen clients’ multichannel strategies
• Innovatived new products to address market needs and support clients’ digital and social ecosystems
• Lead client relationships and collaborated with clients to develop bespoke solutions to address their business challenges and informational needs through digitally-derived insights
• Developed relationships and agreements with external vendor partners
• Lead qualitative interviews research among client stakeholders and healthcare professionals

Burlington, Massachusetts, US

Philadelphia, PA, US

• Developed strategic measurement frameworks and tailored client analytic programs based on objectives
• Lead relationships with client brand teams and client IT teams for ongoing engagements
• Created project pricing, timelines, and collaborated on written proposals and SOWs for new projects
• Managed direct reports and freelance contractors, and also supervised other team members’ project work
• Improved project efficiency through automation for repeated data processes
• Presented in new business pitches and grew revenue from existing clients through consultative selling

Philadelphia, PA, US

Philadelphia, PA, US

Exton, PA, US

• Specialized in analyzing market trends for anti-infective and diagnostic markets
• Generated syndicated research reports on hospital markets using Microsoft Access and Paradox
• Performed quality assurance and outlier analysis on new data and prepared data for publication
• Created ad-hoc data reports and analysis based on client requests using Microsoft Excel
• Programed online surveys and audit forms using Key Survey software
• Assisted in study methodology refinement to improve quality and timeliness of audit production

Flemington, NJ, US

• Wrote proposals, budgets, and timelines for healthcare and consumer advertising research projects
• Communicated project updates to clients and led relationship with clients to ensure project satisfaction
• Coordinated project details between analyst team, programming team, and external vendors
• Managed and wrote content for Mediacurves.com website to promote public opinion studies
• Developed surveys daily, recruited respondents, and analyzed raw data in SPSS and Microsoft Excel
• Wrote press releases to deliver study findings and presented results through PowerPoint presentations

Allentown, PA, US

Collaborated with Muhlenberg Psychology Department Head, Dr. Laura Edelman, in reviewing literature related to the effects of music on emotion. Designed and ran experiments involving audio stimuli created using Finale 2008 music software. Analyzed data using SPSS statistics software and reporting results in paper using APA format. Research focused on the.

Allentown, PA, US

• Answer phone calls and redirect them to appropriate extension and take messages
• Answer questions regarding college activities, policies, and events in the community

Worked with high school students to design experiments examining perceptions of music. Taught psychological research methodology and musical concepts. Assisted students in creating and distributing survey and taught them to enter data into SPSS statistics software. Assisted in preparing student’s poster session presentation given in June 2008.

Ba, Psychology, Music

Diploma

Education record