Elana Katz Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, United States

• Developed strategy & implementation of cross-channel marketing campaigns to grow, activate and retain members, resulting in an average 146% lift in conversion vs control• Used Braze CRM platform to implement one-off and triggered email & SMS communications, leading to an average 52% lift in open rate• Led GTM marketing strategy for new product and clinic launches across various channels including email, social, web, direct mail, & paid to meet quarterly growth and utilization goals• Conducted consumer interviews and competitive research for product positioning, messaging and consumer segmentation for new & existing products• Spearheaded the identification & onboarding of new customer engagement platform• Acted as liaison between product and creative teams by sharing insights, analysis, and learnings to develop and lead execution of marketing strategies to achieve business goals • Managed development of paid advertising campaigns across Facebook, Adwords & display leading to an overall increase of 7K members this year

Sydney, Australia

• Led the development and execution of email nurture campaigns targeting newly acquired and tenured customers through the Marketo and Braze CRM Platforms to increase new paying customers and active players and presented key results to the wider business • Built and developed strategy of Facebook campaigns utilizing targeted custom audiences and a 10K daily budget, which led to an overall reduction in cost per paying customers• Analyzed and reported email marketing and Facebook results for early tenure customers on a weekly basis and optimized campaigns quickly when results fell below targets• Conducted game activity analysis and developed recommendations for product updates and marketing initiatives to increase overall game revenue and improve the customer experience

New York, New York

• Developed and executed engagement marketing strategies for the Prepaid proprietary and partner card portfolios, which include Walmart and Jackson Hewitt Tax, contributing to the over portfolio exceeding the planned number of active card members by 12%• Launched marketing campaigns, including onboarding, loyalty, and new feature emails, educational videos and direct mail communications to over three million prepaid card members• Responsible for the launch and continued optimization of five email engagement series resulting in a 3% lift in prepaid card activations and 2% lift in card load • Conducted review of email metrics and competitive landscape to develop recommendations on email engagement tactics, leading to an average increase of 15-20% in opens and click-through-rates versus benchmark• Spearheaded 2018 Prepaid tax cross-functional marketing program • Developed 2018 tax load forecast and reported load results• Led cross-functional tax meetings to ensure all assets tracked to launch • Managed Prepaid marketing team budget and reported utilization bi-quarterly

Ann Arbor, Mi

• Developed the brand and marketing for S•PACK products, including social media presence, promotional videos and marketing deck to be presented to potential retailers• Crafted S•PACK custom packaging designs for individual clients based on each clients existing brand to be offered to potential vendors• Designed and conceptualized media deck to be presented to potential retailers• Managed a team of seven interns to handle social media content

New York, Ny

• Collaborated with staff designer, sales team, and clients in conceptualizing, designing, and securing approval of sales proposals, custom advertising campaigns, media kits, event invitations, collateral materials and client reports• Found and cut images/assets for PureWow daily editorial content• Partnered with the design team to develop cross-departmental deliverables

New York, Ny

• Photographed and edited images of handbags for fall 2015 catalog • Assisted in creation and layout design of catalog to be presented to buyers

New York City

• Assist with creation of color pallets, color laydowns, and color concept books specific to season to be presented to senior Vice President for approval• Research local markets for fabrics to build concepts to form color pallets for each delivery• Archive and pull color standards to record approved colors for each season to be referenced for fabric production• Record and file color approvals and reject forms to communicate accepted and rejected dyed fabrics

Bachelor Of Arts (B.A.)/ Minor In Business, Art And Design/ Business, 3.6/4.0

Activities and Societies: Kappa Kappa Gamma, Michigan's Advertising & Marketing Club

Ux Design Bootcamp

• Learned various components of user interface design for web • Studied effective layouts for site pages, as well as best practice options.