Established product-market fit and built the go-to-market growth engine to get from customer #1 to scale.Product scoping & product management, core messaging development, product go-to-market strategy and execution, PR strategy and content, first sales rep & sales playbook development, acquisition marketing, thought leadership. Featured seminar speaker at 30+ industry conferences & columnist in key national industry periodical.A retrospective of my founding experience: https://www.linkedin.com/pulse/9-lessons-from-co-founding-drone-startup-daniel-katz/

Product, brand, and messaging strategy, built on immersive empathy-based qualitative customer research and insights generation.Ethnographic in-situ research, focus groups, in-depth interviews, product ideation workshops, brand strategy & messaging workshops, executive team trainings.Sample clients: LinkedIn, Intel, REI, eBay, Proctor & Gamble, Kimberly-Clark, Taco Bell

Developed concept for a novel web periodical on American craftspeople, marrying multimedia content with commerce, aiming to encourage consumption as an act of intention and meaning.Directed team of freelancer film-makers, designer, and web developer. Wrote content.http://niceworkseries.com/

Quantitative market research, insights generation, and strategy consulting.Projects included product-market fit testing, segmentation, brand tracking, pricing studies.

Behavioral economics research using randomized-control methodology to measure the impact of economic development initiatives, for peer review journal publication.Led teams of up to 45 enumerators on large-scale field surveys of 3,000 respondents. Statistical data analysis for academic publication.Scoped and deployed multiple products to test, including a financial education curriculum to 7,000 recipients, a novel feature-phone surveying system for decentralized data collection, and an official Bank of Uganda-sanctioned banking product.