Mitch Katz

Mitch Katz Email and Phone Number

Freelance Account Director (via TeamPeople) @ Droga5
Philadelphia, PA, US
Mitch Katz's Location
Philadelphia, Pennsylvania, United States, United States
Mitch Katz's Contact Details

Mitch Katz personal email

n/a

Mitch Katz phone numbers

About Mitch Katz

The tenacity, confidence, and accountability of your favorite staffer with the flexibility and adaptability of a go-to freelancer or contractor.Agency-trained integrated marketer with over a decade of experience partnering with iconic brands to develop cross-channel communications that build brand awareness and convert. Thrives on problem-solving, consumer-centric creative ideas, and leading collaborative teams. Sees the forest for the trees and operates with head, heart, resourcefulness, and candor to get #$%* done 💪🤝Creative marketing generalist with an understanding of...‣ Agency and creative process‣ Relationship, stakeholder, and integrated agency management‣ People and cross functional team management‣ Scope of work and staff plan development‣ Growing and operationalizing teams‣ Crisis and risk management‣ Program and project management‣ Category, competitive, and cultural intelligence‣ Branding, design, and tone-of-voice development‣ Brand, communications, and engagement planning‣ Integrated production‣ Measurement and KPIsCategory experience includes...‣ Automotive 🚗‣ Baby and childcare 👶‣ Banking and credit cards 🏦‣ B2B 💼 and B2C 🧑‣ Beauty and cosmetics 💄‣ Confections 🍬‣ CPG and FMCG 📦‣ E-commerce 👨‍💻‣ Entertainment 🍿🎬‣ Financial services 💸‣ Food and beverage 🍔 🥤‣ Grocery🍎‣ Not-for-profit and public service ✌️‣ Pharma 🩺‣ Quick-service and fast-casual restaurants 🍽️‣ Retail 🛍️‣ Tech 💻‣ Telecom 📱‣ Wine and spirits 🥂Integrated media and creative production 📺 🎥 experience includes...‣ Linear and direct response TV‣ Terrestrial radio and streaming audio‣ Branded content, music, and podcasts‣ Streaming and online videos‣ Content marketing‣ Organic and paid social‣ Celebrity endorsements, creators, and influencers‣ Digital display, DCO, and rich media units‣ Websites, landing pages, and e-commerce‣ Email and CRM‣ Print, collateral, and OOH‣ Product innovations and integrations‣ Partnerships and collaborations‣ Experiential and PR activations‣ Branded merch and apparelIndustry accolades 🏆 include...‣ Cannes Lions‣ D&AD Pencils‣ Clio Awards‣ One Show Pencils‣ Shot Awards‣ New York Festival Awards‣ Webby Awards‣ YouTube Streamy Awards‣ Shorty Social Good Awards‣ ARF David Ogilvy Awards‣ AICP Awards‣ Radio Mercury Awards‣ Midas Awards‣ FCS Portfolio Awards‣ Global Influencer Marketing AwardsGet in touch with me via InMail or at mitchell.katz@me.com. I can't wait to hear from you!

Mitch Katz's Current Company Details
Droga5

Droga5

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Freelance Account Director (via TeamPeople)
Philadelphia, PA, US
Mitch Katz Work Experience Details
  • Droga5
    Freelance Account Director (Via Teampeople)
    Droga5
    Philadelphia, Pa, Us
  • Translation
    Freelance Account Director
    Translation Dec 2024 - Present
    Brooklyn, New York, Us
    Client:- Eli Lilly (Mounjaro, Zepbound, Ebglyss)‣ Cross-cultural thought leadership and consultation in the type 2 diabetes, obesity, and eczema treatment spaces.
  • Madwell
    Freelance Account Director
    Madwell Aug 2024 - Oct 2024
    Brooklyn, New York, Us
    Client:- e.l.f. Beauty‣ Produced "Dupe That," a values-driven campaign demonstrating ethically and socially-responsible practices benefit the bottom line, while boldly inviting other companies to do the same.‣ Launched Get Ready With Music (GRWM), a compilation album available on all major streaming platforms crafted to empower and connect to e.l.f.'s community while amplifying emerging diverse voices such as Betty Who and Cakes da Killa.‣ Assisted in the launch of e.l.f. made, the company’s new entertainment division, blending beauty with music, gaming, and sports to create deeper consumer connections.
  • Translation
    Freelance Account Director
    Translation Jul 2024 - Aug 2024
    Brooklyn, New York, Us
    Client:- JPMorgan Chase (Freedom)‣ Led integrated campaign development and branding projects for Chase Freedom Rise and Chase Freedom Unlimited credit cards going to market in Q1 ‘25.
  • Dentsu Creative
    Freelance Account Director, Social
    Dentsu Creative Mar 2024 - Jun 2024
    Clients:- Apple (TV+)- Kroger‣ Oversaw organic handle strategy, content development, editorial calendar, community engagement, and platform operations on TikTok, Instagram, Facebook, X, and YouTube across Apple TV+, Apple Films, and title-led handles.‣ Shepherded awareness-driven paid, organic, and influencer campaigns for Kroger across brand and enterprise-wide grocery delivery and pick-up.‣ Established social crisis response plans in light of cultural and political unease, supply chain issues, and operational challenges.
  • Virtue Worldwide
    Freelance Account Director
    Virtue Worldwide Oct 2023 - Feb 2024
    Brooklyn, Ny, Us
    Client:- The Coca-Cola Company (Coke Creations, Portfolio Loyalty)‣ Shepherded global integrated agency team in the development of Coca-Cola Happy Tears – Coke's first limited edition Creation innovation available via social e-commerce. Considered the first exclusive innovation launch on the TikTok Shop in the food and beverage category.‣ Orchestrated a high-profile PR event for Coke's highly-successful Creation innovation, Y3000, highlighted by a 3D projection on the Las Vegas Sphere, a hologram of retail ambassadors The Jonas Brothers, and a live performance by Creations collaborator Marshmello.‣ Oversaw the strategy and prototype development of multiple next gen loyalty initiatives for TCCC and their strategic partners such as McDonald's.‣ Drove close to $1MM in incremental revenue through building global relationships in NA and APAC and closely monitoring scope creep.
  • Dentsu Creative
    Freelance Account Director, Social
    Dentsu Creative Apr 2022 - Sep 2023
    Clients:- Apple (TV+)- Kroger- General Mills (Totino's)- Marco's Pizza‣ Led collaborative content planning, concepting, and execution of community-building content at the speed of culture across Apple TV+’s catalog of series and films.‣ Brought on in a brand-side capacity to lead Kroger agency partners (Dentsu Creative, Gallery Media Group, AGAR, Kroger Creative Services) in the development of awareness-driven paid, organic, and influencer campaigns supporting enterprise-wide grocery delivery, pick-up, and loyalty enrollment.‣ Grew Totino’s Gen-Z fandom utilizing culturally-relevant, meme-style social content that exceeded platform engagement benchmarks by 3X.‣ Onboarded Marco’s Pizza business following new business win, setting up best-in-class agency and day-to-day social operations.‣ Contributed to organic handle strategy, editorial calendar, community engagement, and platform operations across TikTok, Instagram, Facebook, X (formerly Twitter), and YouTube.‣ Established social crisis response plans in light of cultural and political unease, supply chain issues, and operational challenges.
  • Red Tettemer O'Connell + Partners
    Senior Account Manager
    Red Tettemer O'Connell + Partners Jun 2021 - Mar 2022
    Philadelphia, Pa, Us
    Clients:- Dietz & Watson- E. & J. Gallo Winery (Whitehaven, Nobilo)‣ Produced PR activation that delivered Dietz & Watson 'Emotional Support (Hot) Dogs' to Bengals fans on Twitter after their Super Bowl LVI defeat. Resulted in 230MM earned impressions, 17% follower growth, and a 5% increase in CRM opt-ins.‣ Led Dietz & Watson Halloween activation 'The Gabaghoul,' featuring Vincent Pastore to capitalize on buzz surrounding The Many Saints of Newark. SEO indicated a 15X increase in intent to purchase Dietz Nuts snack products.‣ Played an integral role in retainer and staff plan development for Dietz & Watson, increasing revenue from client by more than 25% YoY.‣ Improved relationship with Dietz & Watson and partner agency through the development of new ways-of-working and inter-agency RACI.‣ Successfully repositioned Nobilo and Whitehaven wines to affluent aspirationals following the brands' acquisitions by E. & J. Gallo.‣ Acted as the main point of contact for Dietz & Watson's influencer program, overseeing talent contracting, content creation, and performance tracking.
  • Droga5
    Account Supervisor
    Droga5 Sep 2019 - May 2021
    New York, Ny, Us
    Clients:- Kimberly-Clark (Huggies, Pull-Ups, GoodNites)- Meta, formerly FACEBOOK Inc. (Global B2B)- Sprint- Hershey (Ice Breakers, Twizzlers)- Ad Council (Seize The Awkward)- New Business (Harley-Davidson)‣ Orchestrated Huggies' fully-integrated Super Bowl LV debut and social war room with large integrated agency team. Integrated campaign garnered 1.3B earned impressions and lifted brand sentiment by a staggering 11 pts.‣ Developed brand, OEM, and offer communications for Sprint, including Super Bowl LIII, improving brand health and subscribership.‣ Led a small, nimble team in the strategizing and testing of new USPs amid the DOJ's review of T-Mobile's acquisition of Sprint.‣ Swiftly developed Gen-Z mental health campaign featuring celebrity talent and cultural influencers with Ad Council's Seize The Awkward during the start of the pandemic.‣ Executed global creative platform for FACEBOOK Inc. that showcased a suite of tools on Facebook, Instagram, and WhatsApp to help small businesses pivot during the COVID-19 pandemic – which ultimately improved their B2B brand reputation.‣ Successfully pitched campaign to Pull-Ups leadership and Disney that capitalized on previously underleveraged Mickey and Minnie Mouse licensing.‣ Supported the integrated launch of Pull-Ups New Leaf, one of Kimberly-Clark's most successful childcare innovations.‣ Coordinated integrated agency team in development of GoodNites campaign effectively raising awareness of new larger sizes for older children and children with special needs dealing with enuresis.‣ Oversaw the strategic development and creative testing of new brand platform for Ice Breakers focused on category differentiation.‣ Guided production of Twizzlers social content aimed at increasing at-home consumption outside of theaters.‣ Provided administrative support to the Harley-Davidson pitch to modernize and revitalize the cultural significance of motorsports. Agency was subsequently awarded AOR.
  • Droga5
    Account Manager
    Droga5 Oct 2018 - Aug 2019
    New York, Ny, Us
  • Mccann New York
    Account Executive
    Mccann New York Jun 2017 - Oct 2018
    New York, Ny, Us
    Client:- State Street Global Advisors‣ Defined the brand's purpose and aligned marketing efforts across lines of complex business with newly appointed CMO.‣ Drove execution of breakthrough B2B video and podcast series, Crazy Enough To Work, hosted by actress Elizabeth Banks and directed by David Gordon Green. Fostered relationships with the businesses featured – The New York Times, Dunkin' Donuts, Boston Beer Company, and EPR Properties.‣ Led OOH domination consisting of 400 high-visibility placements, including Times Square, under aggressive time constraints.‣ Supported the 2018 International Women’s Day campaign and relocation of the highly regarded Fearless Girl statue to the NYSE.‣ Managed always-on digital, print, and video workstreams for multiple ETF product campaigns – SPY, MDY, DIA, GLD, and SHE – while implementing streamlined processes that led to greater efficiency.‣ Established brand's first organic social strategy on LinkedIn and X (formerly Twitter).
  • Kbs (Kirshenbaum Bond Senecal + Partners)
    Account Executive
    Kbs (Kirshenbaum Bond Senecal + Partners) Dec 2016 - May 2017
    New York, Ny, Us
    Clients:- BMW (Tier 1, Tier 2)- Red Robin- TJX (HomeGoods)- Ad Council (AdoptUSKids)‣ Facilitated the repositioning of Red Robin across integrated agency teams, establishing strong partnerships with clients and partners.‣ Supported BMW competitive conquesting and tentpole campaigns such as Black Friday, Year-End Event, and NCAA March Madness.‣ Owned the always-on versioning, trafficking, and distribution of BMW's Tier 2 paid media assets for the Central and Western regions, demonstrating a keen attention to detail and ability to multitask effectively.‣ Managed strategy, production, sweepstakes, and in-person activations for Red Robin's ongoing social campaigns and key moments.‣ Led pro-bono efforts with the Ad Council's AdoptUSKids to increase adoption rates amongst teens.‣ Contributed to the designing and testing of retail technology aimed at improving the HomeGoods in-store shopping experience.‣ Coordinated all talent and music usage cycles across 7 lines of BMW business, ultimately overseeing a $2.5MM talent residual and relicensing budget.‣ Forecasted out-of-pocket expenditures and provided proactive solutions to maximize the volume and fidelity of creative outputs under tight budget constraints.‣ Spearheaded broadcast distribution partner reviews for BMW and Red Robin. Led RFIs, negotiations, selection, and on-boarding to new partners.
  • Kbs (Kirshenbaum Bond Senecal + Partners)
    Assistant Account Executive
    Kbs (Kirshenbaum Bond Senecal + Partners) May 2015 - Nov 2016
    New York, Ny, Us
  • Ogilvy
    Account Management Intern
    Ogilvy Jun 2014 - Aug 2014
    New York, Ny, Us
    Clients:- American Express (Plenti Loyalty Rewards)- Siemens (Global)
  • Tierney
    Account Management Intern
    Tierney Mar 2014 - May 2014
    Philadelphia, Pa, Us
    Clients:- TD Bank- Cencora, formerly AmerisourceBergen (Global)- American Public University- Takeda, formerly Shire Pharmaceuticals (Coalition to Prevent ADHD Medication Misuse)- Pennsylvania Liquor Control Board (Fine Wine & Good Spirits)
  • Red Tettemer O'Connell + Partners
    Account Management Intern
    Red Tettemer O'Connell + Partners Sep 2013 - Dec 2013
    Philadelphia, Pa, Us
    Clients:- Under Armour (Womenswear, UK Football, CA Youth Hockey)- William Grant & Sons (Reyka Vodka)- Planet Fitness- Swarovski- Henkel (Dial for Men)
  • Levlane
    Media Planning & Buying Intern
    Levlane May 2013 - Aug 2013
    Philadelphia, Pennsylvania, Us
    Clients:- Massage Envy- Jefferson Health, formerly Kennedy Health System- Rothman Orthopaedic Institute- Central Philadelphia Development Corp (Center City SIPS)- WXPN Public Radio (XPoNential Music Festival)

Mitch Katz Skills

Advertising Social Media Marketing Social Networking Public Relations Microsoft Office Media Planning Market Research Customer Service Time Management Interpersonal Communication Abilities Marketing Communications Copywriting Adobe Creative Suite Persuasion Leadership Google Analytics Google Adwords Teamwork Outlook Sales Close Attention To Detail Graphic Design Organization Multi Tasking Integrated Marketing Consumer Marketing Account Management Marketing Management Project Management Content Management Creative Management Competitive Analysis Presentation Development Strategic Planning Content Strategy Community Management Team Management Web Content Category Insights Strategic Insights Web Analytics Competitrack Traffic Management Automotive Marketing Client Relations Talent Management Campaign Management Client Expectations Management

Mitch Katz Education Details

  • Temple University
    Temple University
    General Business Studies Minor

Frequently Asked Questions about Mitch Katz

What company does Mitch Katz work for?

Mitch Katz works for Droga5

What is Mitch Katz's role at the current company?

Mitch Katz's current role is Freelance Account Director (via TeamPeople).

What is Mitch Katz's email address?

Mitch Katz's email address is mk****@****bsp.com

What is Mitch Katz's direct phone number?

Mitch Katz's direct phone number is +173237*****

What schools did Mitch Katz attend?

Mitch Katz attended Temple University.

What are some of Mitch Katz's interests?

Mitch Katz has interest in Music Festivals, Social Media, New Business, Campaign Production, Content Management, Swimming, Digital Photography, Account Management, Graphic Design, Industry Trends.

What skills is Mitch Katz known for?

Mitch Katz has skills like Advertising, Social Media, Marketing, Social Networking, Public Relations, Microsoft Office, Media Planning, Market Research, Customer Service, Time Management, Interpersonal Communication Abilities, Marketing Communications.

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