• Thought Leadership: Develop methodology and rationale for internal processes. Improve accuracy and efficiency in reporting, and help create white papers communicating assessments to clients. • Survey Analysis: Analyze responses in order to create and deliver a customer profile to clients.• Mentoring: Act an internal resource for team members and help more junior team members’ progress in their development as analysts.• Automation: Automate report construction, both internally and as a product delivered to clients, in Microsoft Excel with Visual Basic.• Offshore Management: Define requirements and work processes for offshore team.

• Website Analysis: Develop KPIs and deliver detailed information to internal account teams and external clients about user behavior. Recommend ways to improve performance. • Marketing Campaign Analysis: Analyze online and offline marketing campaigns in order to help determine the most effective ways to reach new potential consumers.• Dashboard Development: Design dashboards for client delivery, highlighting KPIs and supporting metrics.

• Customer Lifetime Value: Develop analytical tools to determine customer lifetime revenue enabling Adteractive to optimize ad inventory, profitability, and preserve relationships with both clients and partners.• Profitability Analysis: Help to maintain robust profitability by quickly identifying segments needing attention and providing immediately actionable suggestions.• Projections and Inventory Management: Responsible for projections of monthly and quarterly gross revenue, gross profit, profit margin, and sales inventory. Monitor sales volumes to ensure sales remained within specified ranges; under specific caps and in excess of specific tiers• Build Executive Dashboards: Build (and automate) executive dashboards illustrating top-level revenue, growth, profitability used regularly by senior executives• A/B Testing: Examine and present test results to determine most effective methods of generating conversions.• Design and Build Reports: Create reports that help our team efficiently manage revenue, cost, profitability, volume, lifetime value across various channels• Build Alerts: Build reports that programmatically send emails when certain trigger conditions (profitability by hour, traffic to sales conversion etc…) are met to better manage business needs in real-time

• Programming: Built queries in SQL from reporting database and Hyperion’s Brio client from data warehouse. Programmed Visual Basic (VBA) macros for Microsoft Excel to aid in efficiency and automate frequent tasks.• New Report Development: Worked with management and sales reps to identify business reporting needs and prepare requirements document (PRD). Worked with engineering department as necessary to deliver product on schedule.• Analyze Marketing Campaigns: Examined online marketing campaigns including pop-up, banner, email, text, and search engine. Reviewed campaigns to maximize conversion and click through rates by channel and creative. Evaluated Revenue per thousand Impressions (RPM), Revenue per Click (RPC), email open rate, member registration rate, revenue per member, and margin percentage.• Search Engine Optimization: Managed pay per click search engine campaigns. Created, analyzed and optimized high volume keyword lists. Revised Cost per Click (CPC) by keyword on a daily basis to maximize profit. Edited ad copy to increase click through rate.• Cost Management: Worked directly with online partners to manage costs for online marketing campaigns. Reduced monthly cost discrepancies from over $100,000 to less than $20,000.

• Search Engine Optimization: Managed pay per click search engine campaigns. Created, analyzed and optimized high volume keyword lists. Revised Cost per Click (CPC) by keyword on a daily basis to maximize profit. Edited ad copy to increase click through rate.• Cost Management: Worked directly with online partners to manage costs for online marketing campaigns. Reduced monthly cost discrepancies from over $100,000 to less than $20,000.