Allison Kaufman Email & Phone Number

San Diego, Ca, Us

San Diego, California, United States

Pebble Beach, California, United States

- Plans and produces, in conjunction with the President, CIO, and senior staff, a comprehensive integrated marketing and communications plan leveraging the Stevenson brand and brand strategy including: community outreach; market research and comparative analysis; internal and external communications; internal business process assessment, refinement, development, and implementation; persona-based journey mapping in service of developing curated experiences (digital and print-to-digital); and automated drip campaign building.- Develops and deploys the School’s digital presence, including social media (growth of 5% audience year-over-year for four years running across all accounts), management of school website content and design (increase of web traffic by 30% year-over-year), and internal portal content through use of Slate by Technolutions.- Creates and manages between 70 and 140 event registrations, landing pages, and invitations annually.- Oversees the all school communications calendar, ensuring strategic messaging and consistency in end-user experience while remaining up-to-date on industry best-practices through research and ongoing market analysis.- Ensures visual and editorial brand integrity across all print and digital deliverables while maintaining DAM system for the community.- Project manages and proofreads all print and digital projects.- Produces and deploys weekly e-newsletter, suite of nine admissions travel print deliverables, 45-page digital presentation, and two acceptance packages annually.- Trains and oversees department staff.- Responsible for content generation, navigation architecture, and re-purposing of content across website, including a re-architecture of over 200 pages down to 35 with a strategic use of between three and five featured microsites for inclusion of dynamic content on an annual cycle.

Pebble Beach, California

- Researched, created content, proofed, edited, and distributed weekly online parent newsletter;- Updated, wrote, and posted content to the Stevenson School website;- Improved functionality of the School website in conjunction with the School's website platform provider;- Designed print and electronic deliverables published by the School in alignment with brand standards;- Proofed, edited, distributed, and tracked efficacy of School broadcast emails and communications to various internal and external audiences;- Improved workflow and request processes for internal clients of the department;- Coordinated and implemented annual audit of website content and updates;- Created and managed all-school communications calendar;- Supported various school events and projects as needed (branding of deliverables by event, marketing strategy for attendees, and registration form creation and tracking);- Began implementation of UTM tracking on print and digital communications;- Strategized effective communications solutions to improve internal, external, and prospective client experiences;- Built and maintained online School spirit store;- and built variety of job aides and templates for use by internal clients to improve brand compliance for the organization.

Greater Los Angeles Area

- Led and contributed to the creation and project management of print designs for Windward School, a co-ed private day school serving 550 students in grades 7–12 - Implemented brand identity standards with a cohesive visual and editorial style guide; achieved 100% community compliance- Generated content for and managed the planning, vendor relationships, budgeting and execution of institutional publications- Wrote solicitation materials and other Advancement proposals on behalf of the institution- Created strategic storytelling content, supported strategy and copyedited for the school website, magazine and yearbook- Provided one-on-one technical support for end users of the school website - Assisted with data management in Blackbaud, Eventbrite, Photoshelter and OnSuite systems- Collaborated with multi-functional campus teams to strategize and market upcoming events and fundraising solicitations- Led implementation of DAM system, which allowed for a searchable archive of all visual assets- Educated students on writing skills, design principles, journalistic principles, collaborative learning, leadership skills, web design, social media and active learning within the growth mindset model

Greater Los Angeles Area

- Generated all team communications for social media, email campaigns and printed materials- Authored seasonal newsletter reaching community base of 15,000+ followers and increased click-through rate by 35% between first and second edition- Organized, scripted and supervised highly successful team-driven phone-a-thon during which ~$16k was raised over three hours of phone calls- Created successful event campaigns to double attendance at key fundraising events- Produced, recorded and edited photos and video for all social media posts during 2017-18 school year, expanding followers from ~600 to over 1,020- Responsible for the recruitment, selection, supervision and rowing development of women’s walk-on NCAA Division I rowing team- Planned and executed multiple team travel meals and trips for 40+ student-athletes and coaches

Los Angeles, California, United States

- Created email, social media, print and product designs for clients in a collaborative team environment- Generated brand strategy concepts for new client briefings- Supported in client acquisition and retention in a fast-paced environment with attention to detail, flexible hours and timely response to demand

Colorado Springs, Co And Los Angeles, Ca

- Acted as lead sales, technology resource, innovator, trainer and presenter of new initiatives- Supported management in Kronos scheduling, customer phone calls and development conversations- Interfaced with customers to find technical solutions both over the phone and in person- Mobile appointment trained

Colorado Springs, Colorado Area

Instructor responsible for curriculum and assignments for two sections of English Composition 121

Pomfret, Ct

- Communications Specialist: ad design (Google/Facebook) worked closely with Marketing and Communications to develop new campaign for the 2010–11 school year, regularly posted information regarding athletics to the website- Library Assistant: assisted the School’s 350 boarding and day students from grades 9–PostGraduate in research and accessing the library resourcesDesktop Publishing Teacher: educated students on the production and distribution of the annual school yearbook- Dormitory Parent: responsible for 15 girls (grades 9­–12)- Faculty advisor responsible for students grades 10 ,11, and 12—weekly meetings- Coach (rowing, basketball, and volleyball)

Greater New York City Area

Committed 40 hours/week copyediting answer keys and study guides for Mathematics, English, Language Arts, and Social Science study guides (grades 2-10)

Dix Hills, Ny

Summer position.

Design Communication Arts Certificate, Design Communication Arts

Design Communication Arts Certificate secured June 2017

Outdoor Education

- Attended the March 2010 Rocky Mountain Outdoor Educator and July 2011 Alumni Patagonia Fly Fishing courses

Mfa, Writing

Activities and Societies: n/a

Ba, English

Activities and Societies: Varsity Women's Rowing

Bachelor Of Arts - Ba, English Language And Literature, General