Work closely with the Omni sales and marketing teams to drive optimization throughout the E2E Omni-Channel planning process. Develop strategy and process for evaluating return on omni marketing spend and leveraging insights to optimize future omni-marketing plans.

Develop go-to-market omni-commerce strategy & plans across all categories and retailers in the US. Analyze online and offline sales and market share data to identify areas for strategic growth and development. Identify and quantify opportunity gaps and leverage shopper insights research to guide strategy for short and long-term growth plans for our business at retailers across the US.

Drive profitable growth for the Kellogg Company by analyzing global eCommerce data to identify and quantify opportunities within the eCommerce landscape. Support, guide and influence regional teams around the world to understand the drivers and develop action plans to close the identified gaps and drive growth.

Category Manager supporting Target buyers for Kellogg's Snacks categories. Leverage resources and technology to bring insights to Target and make actionable recommendations on pricing, promotion, assortment and placement that align with Target’s strategy and drive category growth.

Support Target buyer as Category Captain for Hot Cereal & Advisor on Cereal. Leverage resources and technology to bring insights to Target and make actionable recommendations on pricing, promotion, assortment and placement that align with Target’s strategy and drive category growth.

Collaborated with Shopper Insights, Sales and Agency partners to design, develop and ensure successful implementation of insights driven shopper marketing programs tailored to the Target guest.

Led sales and promotional analysis on Kellogg’s Morning Foods, Frozen and Health & Wellness businesses at Target. Identified key insights which enabled the team to understand performance and unlock opportunities to improve future program sales and market share performance.

Senior Strategic Pricing Analyst, Maintenance CategoriesAnalyzed competitive market data and commodities pricing to find opportunities to optimize prices across auto maintenance categories including: Oil, Filters, Lighting, Electrical, Grease & Lubricants and Antifreeze driving profitability and sales growth for the company. Strategic Pricing Analyst, Appearance Categories, June 2009 – November 2010Analyzed competitive market pricing and elasticities to find opportunities to optimize prices across auto appearance categories including: Paint & Body, Interior Accessories, Exterior Accessories, Wash & Wax, Wipers and Air Fresheners driving profitability and sales growth for the company.

• Drive sales and profitability through proper merchandising and overall presentation of the Men’s, Kid’s and Baby departments. • Execute flexing of carryover product to maximize sales and minimize markdowns.• Track and maintain inventory that is not on the sales floor in order to actively replenish as needed.• Lead the logistics team during shipment, moves and special projects such as inventory. • Train new employees and managers on the registers, sales floor, fitting room, cash handling responsibilities and logistics tasks.

• Build brand awareness and interest in PowerADE through the launch of a college intramurals website.• Improve brand image for PowerADE by making known the benefits of drinking PowerADE versus competing products.• Continually update the PowerADE College Intramurals website with photos and videos from Mizzou RecSports games and sampling events.• Ensure that despite the fact that the University of Missouri-Columbia is a Pepsi campus; students are choosing to purchase and drink PowerADE rather than Gatorade.

• Designed and implemented a marketing plan for a new Operational Awareness Campaign designed to increase on-time flight performance. • Identified and researched new market opportunities for charter services including NASCAR and collegiate sports teams.• Created PowerPoint presentations for the vice president of marketing.

• Created a new best practice which increased Target Red-Card conversion by creating tracking charts, a calendar of topics to discuss at huddles every morning and afternoon, and a system to rewards top performers. • Managed 20 to 30 employees per shift, and made executive decisions to deal with issues as they arose.• Set plan-o-grams and re-merchandised clearance and PTM aisles as necessary.