• Conducted pitch work for Club Mahindra including competitive analysis and detailed heuristic analysis of their website.• Created a website for Indiaspora event, catering to the Indian Diaspora in the USA.

I led responsive web design and UX research for the Design Your Own Solitaire jewellery business.I engaged with key stakeholders, including the CEO and co-founder, to understand business requirements. I conducted user interviews and workshops with sales agents to gain insight. I designed an end-to-end web experience that is anticipated to be a game changer in the way solitaire diamond business is conducted. Post launch, we expect a 2.5x revenue growth in solitaire business.I led the product design for Caratlane.us (Global).I delivered a complete E-commerce design experience for the CaratLane international market. I collaborated with senior stakeholders, including the CEO, tech. team, data analysts and marketing team, to launch the website in July ’22 thereby enabling us to achieve 100% of the revenue target for the year '22 -'23.I led the design overhaul and UX research for Oneview (CRM tool)I collaborated with CaratLane sales agents for user insights. I conducted heuristic analysis along with wireframing, prototyping and usability testing, leading to experience enhancement. The average time taken by the sales agent per lead was reduced from 35 to 14 mins.Design thinking tools and usability testing in stores enabled me to understand the issues faced by CaratLane India users. The research was shared with the top stakeholders, and it was used as a benchmark to improve the user experience, both online and offline.

Good Local is Ben Pecotich's (from Dynamic4, Sydney) social enterprise start up which tackles over-consumption by propagating peer to peer economy and making local sharing services easier to find.- Extensive User and Market Research-Constructing the core customer/problem hypotheses-Validating Assumptions-Research Synthesis-Product Strategy and Design conceptualisation

I delivered end-to-end projects for startups and brands which included UX-UI design, product thinking, business analysis, research, design conceptualisation and strategy, wire-framing, prototyping & testing, identity and brand development. I worked collaboratively with developers to make sure that the working design is pixel perfect. As a senior designer, I also guided team members to deliver designs that strike a perfect balance between creativity, user needs and business goals.I was responsible for the UX-UI design overhaul of NYKAA.com. I led the project from the first UX workshop with the key stakeholders until the development stage. Nykaa.com has seen a staggering growth since 2016.Some of the other clients I worked for include:- IWILL by E-psyclinic (India's No.1 Online Mental Health Care Service)- IRIS Software (CRM Tool)- MATRIX ( Leading provider of international telecom solutions to Indians traveling abroad)- IKEA - DOCTOR.E (Rural health development through e-health technologies)- THE VCCIRCLE NETWORK (Indian information services group with presence in online business news, data, events and trainings)- BOODLE (Australia based store locator application)

I worked collaboratively with entrepreneurs and startups to develop their brand’s vision and values, subsequently translating them into effective communication. My packaging design work for Flossy (FMCG firm selling flavoured candy floss) and Love Is Cakes (bakery house) was featured on packagingoftheworld.com and in Creative Gaga Magazine.

At Contract Advertising, my work entailed art directing and conceptualizing ad campaigns for brands such as Domino's Pizza, Delmonte (processed foods), NIIT (a leading IT institute). One of the benchmark projects I worked on was a complete 360 degree re-branding campaign for Domino’s. The campaign earned an award at Effie Advertising awards, India.I also scripted various television commercials for Delmonte and Domino's. My animated TVC for Delmonte Ketchup has more than 1.5 million views on youtube currently.

As a visualizer my work comprised of concept and visual design development of advertising and digital marketing collaterals for brands including OLX (online selling forum), Kenstar home appliances and Harley Davidson.

My work entailed designing and conceptualising graphic collaterals for brands such as Usha Janome (home appliances) and Fanta.