I supervise events and handle international press at the film festivals in Cannes, Toronto, Berlin, Venice and Deauville. Currently consulting for TV4/Bonnier Broadcasting, Film i Väst, Way Out West and others. I launched the influential international campaign #5050by2020 when I produced and handled international press for “50/50 by 2020”, the Swedish Film Institute’s successful event on gender equality in Cannes 2016. I also handled international press for the Berlinale’s signing of a gender equality pledge in 2019. I've also served on Sweden’s Oscar selection committee, and worked on the Swedish Grammy Awards for four years. I’ve managed Oscar campaigns for Focus Features, and for many international films.I've handled release campaigns and awards campaigns for films, as well as personal publicity and corporate entertainment, in Los Angeles, London and Stockholm. I've been a publicist for the Los Angeles Film Festival and Slamdance Film Festival, and consulted for Star Stable, one of the world’s biggest computer games for girls, and one of Europe’s fastest growing tech companies.

During my time at ID PR, I worked on teams handling corporate publicity and awards campaigns for production companies such as River Road and Atlas Entertainment, actors such as Sean Penn, Michelle Williams and Jake Gyllenhaal and directors such as Michael Mann and Julie Taymor.Handled day-to-day press requests, interview coordination, scheduling, press releases and other media management.

While at Karen Fried & Associates, I managed awards campaigns and release campaigns for Focus Features and other distributors, for films by directors such as Sofia Coppola, Alejandro González Iñárritu, Ang Lee and the Coen Brothers, as well as several international Oscar nominees.

Contributed commentary on media, entertainment and branding to Swedish news shows, and wrote celebrity profiles and trend reports for ELLE, Café and Damernas Värld.

Responsible for creating all print, broadcast, outdoors, digital and on-air campaigns for all shows on two of Sweden’s leading national TV networksCreated and implemented new brand strategies for both networksCreated new on-air identitySpecial advisor to CEO, advising on corporate cultureSupervised all corporate events, program launch events etc.

Responsible for creating and implementing marketing strategies and campaigns for all locally signed artists. Creative director for all packaging and printed materials

Responsible for all marketing campaigns for one of Sweden’s most successful independent record labels. Managed all sales campaigns, including all contacts with distributors and retailers. Supervised all artist-related budgets, including A&R, production, marketing, sales, promotions, publicity and awards campaigns. Diesel Music still holds the record for the most Swedish Grammy nominations by any label in a single year.