Around 16 years of professional experience into Design, BTL Advertising & Retail Merchandising solutions. Hands-on expertise in conceptualizing innovative ideas for product design (Brand Packaging), Brand Visibility at retail touch-points & retail communication strategy. Further expertise in creating Brand Identities & Brand Development across channels of communication. Also a good hand in Direct Marketing Communication. In addition to the above, I keep a thorough knowledge on different substrates required for development of POP/POS visibility elements. Deftly managed business for my previous employers with some of the leading consumer goods companies such as Unilever, Johnson & Johnson, GSK, L'Oreal, Colgate Palmolive, Cadbury and a few more. Brand Evoke Systems & Creative Solutions Pvt. Ltd came into existence on July 26,2011 to endeavor innovative retail visibility solutions that can create better connect with end-consumers also maximize returns to Brand Manufacturers.In the first crucial period of 3 years, we had built some proud customers in Pepsico India, Abbott Nutrition, United Biscuits, McCain foods which multiplied to 16 clients in next 4 yrs including some hot start-ups namely Raw Pressery; Drum foods; Fizzy foods & a few more.
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Managing PartnerAawarafilms Jul 2022 - PresentIndia -
Managing Director & CeoBrandevosys Infinite Solutions Pvt Ltd Aug 2021 - PresentMumbai, Maharashtra, IndiaBrand Evoke Systems & Creative Solutions Pvt Ltd operations had to be stopped affected by Covid19 shortcomings. Since we were popularly known by our Brand Identity "Brandevosys", we have retained our identity & have restarted as "Brandevosys Infinite Solutions Pvt Ltd". Although initially our services would remain the same, we shall gradually build the brand & launch new verticals, offers & services as brand extension.
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Founder & Managing DirectorBrand Evoke Systems & Creative Solutions Pvt. Ltd Aug 2011 - Apr 2022IndiaBrand Evoke Systems & Creative Solutions Pvt.Ltd ( Brand EvoSys) is an innovative retail solution provider creating designs & merchandising visibility solutions for Brand Manufacturers, implemented across Modern Trade & General Trade Pan India. Brand EvoSys created an Identity for itself through it’s highly innovative approach in bringing a brand campaign to life at retail. The first ever mile stone achieved by Brand Evosys is by helping brand Pediasure stand out among competition in the HFD category in MT & GT by conceptualizing category management solutions & nutritionist supported kid’s activation. Followed by it’s success, PepsiCo awarded us the retail campaigns for Cricket World Cup & IPL 2015 at retail & many other launch/promotional projects in the last 5 years. Brand EvoSys also played an instrumental role in launches of start-up brands such as colonel & co, Epigemia, Raw cold pressed Juices & the journey continues. Brand EvoSys is also a preferred vendor to 3M India & Mattel Toys. -
Country Director- IndiaHolmes & Marchant Dec 2010 - Apr 2011MumbaiH&M is a brand design agency and packaging design is what being done here strategically, structurally and graphically. -
Brand Business ManagerHl Display India Pvt.Ltd May 2007 - Dec 2010Mumbai Area, IndiaHL Display is a global retail solution provider.At HL, I was responsible for Business Development & managing clients of companies into Consumer Goods,Consumer Durable and other Brand Manufacturers across India.I have also played my role as a Product Manager for HL Innovations.Responsibility included working with Brands on in-store visibility and merchandising solutions for Product launch and re-launch, Shelf and Category Management,Shop-in-shop concept, POP and POS accessories & get them executed in the Indian Retail environment.Have also handled the account of Reliance Retail across all its formats such as Reliance Mart, Reliance Fresh, Reliance Digital, Reliance Wellness & others providing solutions for merchandising of products on shelf & visual merchandising communication at all touch points within the stores. Played an important role representing my company during the launch of the first Hypermarket by Reliance in Ahmedabad. -
Client Service Manager & Branch InchargeMarketing In Store Services Jul 2005 - May 2007Chennai Area, India; MumbaiMarketing In Store Services is into POP and Merchandising Solutions.I was responsible to manage the account of HUL, handling projects on their requirements of POP/POS display solutions & promotional re-packaging for their Monthly Operating Cycle executed PAN India.Played an instrumental role in designing complete in-store communication strategy & executed the same for some major projects such as Knorr Soup Launch, Brooke-Bond TajMahal Tea Relaunch with Saif Ali Khan as the new Brand Ambassador & a few more.I was also instrumental in setting up & managing the Mumbai Branch, recruitment & heading a team of three designers, an accountant and two production executives.Above all these, I took additional responsibility on vendor development both in Chennai & Mumbai to manage the projects undertaken, successfully completed. -
Account ExecutiveStrike Back Advertising Services Mar 2004 - May 2005Chennai Area, IndiaI was responsible for taking briefs from Clients,corresponding with the creative team,get client approval on designs such as mailers for marketing/promotions,menus for Food Festivals, promotional tent cards,Welcome directory, toiletries and other promotional collaterals.I was also responsible for printing, production and deliveries to meet the given timelines. Clients: Tamil leading Newspaper- Dina Thanthi; Milton Roy India; Welcome Group's ITC Park Sheraton and Chola Sheraton Hotels; Chaitanya Group's Restaurants and Food Courts.
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Client Service ExecutiveD'Zine World Mar 2003 - Mar 2004Chennai Area, IndiaCommenced career with this small design house into website designing,Audio Visual Presentation,print advertising. Serviced Clients such as TEAM herbal water based at Vandalur,Chennai.Worked on AV Presentation of the company profile, featuring the plant & its production methods to processes of packaging & distribution. Also developed numerous Collaterals for their promotions. Fetched quite a few more projects on Website Designs, E-Magazine & print advertising from local clients such as Aavoner Systems,Education Overseas Acadamy to name a few..
Kaushik B. Skills
Kaushik B. Education Details
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Marketing & Advertising -
Institute Of Mechanical Engineers (Ime)Mechanical Engineering -
Assam Higher Secondary Educational CouncilPhysics, Chemistry & Mathematics
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Don Bosco High School, Tezpur, AssamEnglish Language And Literature/Letters
Frequently Asked Questions about Kaushik B.
What company does Kaushik B. work for?
Kaushik B. works for Aawarafilms
What is Kaushik B.'s role at the current company?
Kaushik B.'s current role is Founder, MD, CEO & CSO.
What schools did Kaushik B. attend?
Kaushik B. attended Annamalai University, Institute Of Mechanical Engineers (Ime), Assam Higher Secondary Educational Council, Don Bosco High School, Tezpur, Assam.
What skills is Kaushik B. known for?
Kaushik B. has skills like Leadership, Marketing Management, Direct Marketing, Brand Development, Key Account Management, Retail, Account Management, Sales, Market Planning, Business Development, Market Research, Competitive Analysis.
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Kaushik B.
Founding Member & Coo | Operations Management Expert At Bigoffers.Co.InGreater Kolkata Area -
Kaushik B.
E-Commerce | Shopify | Javascript | React | React-Native | Expo | Typescript | Artificial IntelligenceAhmedabad
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