Kaushik Basu

Kaushik Basu Email and Phone Number

Strategic Procurement at Sony Pictures Networks India @ Sony Pictures Networks India
bombay, maharashtra, india
Kaushik Basu's Location
Mumbai, Maharashtra, India, India
About Kaushik Basu

A seasoned media & entertainment professional with a career spanning over 28 years in the Television Broadcasting & Digital Industry, much of which has been at various programming & production positions in the live & non-live programming genre with specialization in sports programming. A rich experience in editorial & content production functions, strategic procurement, commercial functions, content acquisition, operations and creations in various genres of programming. Extensive international experience in various capacities, primarily as the Head of Production & Programming, Executive Producer, Producer & Director for high value & a premium sports events. In addition to creative and operational duties, I have rich experience in strategic procurement including content acquisition for linear & OTT ecosystem, IT & Technology procurement, talent management & marketing commercials. Actively involved with the strategy teams for launch of number of international channels in IndiaKey Specialties: • Business & Programming strategy• Strategic Procurement for linear & OTT including content acquisition for linear & OTT ecosystem, IT and Technolgy procurement, talent management & marketing commercials.• Content: Original content creation & execution for television, digital & OTT platforms• General management: Budgeting, P+L, Operations, Commercial functions, contract negotiations, vendor management, finance & taxation for programming functions, Project / Event handling, Talent acquisition & management • Others: Analytics & data interpretation for audience research & ratings, advertising sales operations, network presentation and channel branding.

Kaushik Basu's Current Company Details
Sony Pictures Networks India

Sony Pictures Networks India

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Strategic Procurement at Sony Pictures Networks India
bombay, maharashtra, india
Employees:
1278
Kaushik Basu Work Experience Details
  • Sony Pictures Networks India
    Vice President - Commercial
    Sony Pictures Networks India Jan 2019 - Present
    Mumbai
    • Responsible for managing budget of US $300m & deliver P&L savings for network level non-GEC cluster which included content acquisition for Sony LIV, IT & Tech procurement & planning, network Marketing planning & buying, Sports production, Post-Production for the entire Sony network of 31 channels.• Digital - Leading content acquisition strategy across all genres for Sony LIV including Originals (Hindi & Regional), LIV exclusives, Movies, Music.• Marketing: Leading network level media planning & buying strategies across all categories (TV, Digital, Print, OOH etc.), brand planning & communication, public relations, media partnerships, agency management, research & analytics• Sports – Production planning & execution for LIVE sports properties. Heading in-house studio operation for the network• Technology & Corporate Services: Strategic procurement lead for all technology spends for the network. Key verticals include IT, OTT, satellite broadcast, post – production. Non-technology verticals include spends related to administration, HR, insurance.
  • Independent Media Consultant
    Media Consulting
    Independent Media Consultant Feb 2018 - Jan 2019
    New Delhi
    • As an independent media consultant in programming & production worked with various international & domestic content providers for live & non-live programming genre• Key Responsibilities- Editorial planning, content development & presentation, bid preparation for acquisition of production rights, budgeting, pre-production planning, overall technical & manpower planning & on-site execution etc.• Major projects - Hong Kong BlitzT20, Pakistan Super League 2018, Prostar League 2018, Global T20 League in Canada, Caribbean Premier League 2018 & India Vs West Indies cricket series for Reliance Jio .
  • Dsport - A Discovery Channel
    Executive Vice President - Programming & Production
    Dsport - A Discovery Channel Jun 2016 - Feb 2018
    New Delhi Area, India
    • As Lead – New Technology Solutions, key role in channel launch by delivering US $40m of cost reduction in various broadcast workflows from capex & opex perspective.• As Content Lead - Television broadcast, Digital media & OTT services, lead all aspects of Programming, Production, On-Air Promos, Creative Services & Network Presentation, Ad-Sales Operations, Scheduling based on data & audience research and Technology for the 24/7 Live Sports Channel.
  • Independent Media Consultant
    Media Consulting
    Independent Media Consultant Jan 2014 - May 2016
    New Delhi Area, India
    • As an independent media consultant in programming & production with Sunset + Vine, UK on all LIVE international cricket for International Cricket Council (ICC) & Pakistan Super League. • Key Responsibilities - Bid preparation for acquisition of production rights, budgeting, pre-production planning, overall technical & manpower planning & on-site execution.• Media Service provider & Content creation strategy for various television channels and in Digital media players
  • Espn Star Sports
    Vice President - Production & Programming
    Espn Star Sports Jul 2000 - Dec 2013
    New Delhi Area, India
    • As Lead - Production & Programming team of 60 members for all LIVE sports (Host & Non-Host Broadcaster) coverage of events and all India specific programming strands & News for ESPN, Star Sports & Star Cricket channels. • As Business Head - New business vertical in India- ESPN’s Digital Media services & Mobile ESPN, lead overall business strategy including content creation & execution, budgeting, commercial function, contract negotiations, human resource allocation, vendor management, technical & facilities management.• Responsible for delivering all premium international sports events for the network which included international cricket in England, Australia, India, and all other cricket playing nations. Also fulfilled production and programming responsibilities for international cricket for BCCI (BCCI Cricket & Champions League T20) & ICC events including all World Cups across all formats between 2007 to 2013.• Led Production & Programming for other global sporting events including FIFA World Cup 2006 & 2010, EURO 2004, 2008 & 2012, Olympic Games 2012, Wimbledon 2007-2012, Formula One 2011 & 2012. • Responsible for content creation & execution for 6 channels of the network with 1000+ hours per year in various genre of programming in non-live category.
  • Various Companies
    Producer & Director
    Various Companies Jan 1995 - Jun 2000
    New Delhi Area, India
    Star India Pvt. Ltd. (1.5 Years)• As Producer & Director, executed 100+ episodes of various shows based on current affairs, documentaries, and celebrity-based talk shows.Synergy Communications (1 Year)• As Assistant Director, worked on multi-camera-based television shows on current affairs, quiz, live entertainment event (Channel V Music Awards 1997 & 1998), Game show (Kaun Banega Crorepati, season 1).Fremantle India Pvt. Ltd (1.5 years) • As Assistant Producer with Fremantle India Pvt. Ltd., fully owned subsidiary of All American Fremantle International, worked on number of game shows for the company.Vanity Fair India, Bangalore (1 Year)• As Assistant Manager- Designing and Development, responsible for designing and development of Vanity Fair range of lingerie & Lee range of apparels for the Indian Market. Involved in the Production and marketing strategies of both the brands in their startup phase.

Kaushik Basu Education Details

  • National Institute Of Fashion Technology; New Delhi
    National Institute Of Fashion Technology; New Delhi
    Post Graduate
  • Delhi University
    Bachelor Of Science (Bsc) - Physics
  • Central Board Of Secondary Education
    Central Board Of Secondary Education
    10+2

Frequently Asked Questions about Kaushik Basu

What company does Kaushik Basu work for?

Kaushik Basu works for Sony Pictures Networks India

What is Kaushik Basu's role at the current company?

Kaushik Basu's current role is Strategic Procurement at Sony Pictures Networks India.

What schools did Kaushik Basu attend?

Kaushik Basu attended National Institute Of Fashion Technology; New Delhi, Delhi University, Central Board Of Secondary Education.

Who are Kaushik Basu's colleagues?

Kaushik Basu's colleagues are Pushkar Mahendru, Ajinkya Pawar, Stephen Berger, Shrika Nair, Dhani Dhani, Prashant Kanale, Nishant Desai.

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