- Heading Content Digital and Music Strategy - Content led client integrations- Music programing and Music Label Liaison- Personality driven Podcasts and Videos across platforms - Audio Video, Social Media Content Marketing - Talent management- Monetizing audio/video content- Creative Client servicing - Monitoring advertising sales

• Responsible for Content, Strategy and Social Media• Taking care of Music Reports and Music Label Liaison and Tie ups • Air checks and Recall of the station • Competition Track• Team management and building (Talent Management)• Design and execution of station spikes and campaigns• Digital Interface of the station • Making music, copyrights and content reports to be sent to the I&B Ministry• Music content integrations for various partner music… Show more • Responsible for Content, Strategy and Social Media• Taking care of Music Reports and Music Label Liaison and Tie ups • Air checks and Recall of the station • Competition Track• Team management and building (Talent Management)• Design and execution of station spikes and campaigns• Digital Interface of the station • Making music, copyrights and content reports to be sent to the I&B Ministry• Music content integrations for various partner music labels• Creating Music/Content Properties to be aired on the station • Creative client solutions integrations with programming• Monitoring the show and station ratings and strategizing for the same. • Channel Voice for Radio City Mumbai • Designed campaigns like Abki Baar Dedo Akhbaar, Direct From Kisaan, Musical Republic of India, Naya Baal Mubaraq and many more. • Signature Properties – RC VC (Video Based Celebrity Interviews), Chandrakant Chitnis (Audio/Video Capsule), Alfaz (Video Based originals) Show less