Kaushik Deka Email & Phone Number

Panchkula, Haryana, In

Fairfax, Va, Us

An integral part of the marketing operations team. Handling the Marketo instance independently since joining 3Pillar. * Marketo: Managing all the aspects of the platform which includes and not limited to: automating a broad spectrum of marketing campaigns, webinars, events, and personalized campaigns, have redesigned the scoring model and funnel movement. Handling and establishing integrations between Marketo and other 3rd party tools/ applications using Webhooks and API.Creating customised forms, fields and landing pages as per business needs, all reports generation. Redesigning all the program templates in consultation with the concerned stakeholders.* Salesforce : In-depth knowledge of all campaign creation, accounts and qualifications creation and customised report building,etc. An active part of the data hygiene initiative which constantly monitors all issues and tasks related to the database. Constantly oversees and manages all data sync errors.* Wordpress: creating various pages and posts for websites.* Handling Account Based Marketing tools like 6sense: Running various display campaigns for different industry segments.* Team handling: Managing and supervising a team of market researchers for data mining and data hygiene.* Marketing Data Management: keeping a close watch for data updating and regular cleaning the database of unsubscribes and obsolete data.

Fairfax, Va, Us

Fairfax, Va, Us

3Pillar Global builds breakthrough software products that power digital businesses. 3Pillar is an innovative product development partner whose solutions drive rapid revenue, market share, and customer growth for industry leaders in Software and SaaS, Media and Publishing, and Information Services. 3Pillar's key differentiator is our Product Mindset. Our development teams focus on building for outcomes and all of our team members around the globe are trained on the Product Mindset’s core values – Minimize Time to Value, Solve For Need, and Excel at Change. Our teams apply this mindset to build digital products that are customer-facing and revenue-generating. Our business-minded approach to agile development ensures that we align to client goals from the earliest conceptual stages through market launch and beyond.

Faridabad, Haryana, In

• Planning and executing direct email marketing campaigns in the US healthcare market on a daily basis• Handling automation tools like Marketo and Hubspot and multiple email broadcasters to run email campaigns, designing workflows and trigger campaigns, analyzing campaign performance & implementing improvements• Affiliate marketing a wide catalogue of third party Healthcare coding tools and manuals to a designated set of audience• Planning and executing Direct marketing activities like renewal forms and product catalogs; from designing to content, validation of recipient’s address• Using Google Analytics to track revenue and performance of email campaigns, traffic behavior and trends• Monitoring of the US market, competitor analysis• Database management and hygiene using Advanced Excel, target audience segregation and categorization.• Providing key insights to the social media marketing team and also the product team regarding current market and customer trends• Supervising and guiding the data team for new data requirement• Close coordination with the sales team for follow ups on potential leads• Keeping a close track of the lifecycle of a prospect according to their behavior and designing customized campaigns.• Designing product assortments relevant to target audience, customer behavior and current and seasonal trends• Upgrade our email templates using graphics, personalization and advanced features• Drafting customized flyer content in coordination with the content team.• Working with the design and development team to upgrade various key features of the website.• Ensure prompt and accurate communication with clients via email to minimize unsubscribes• Report on sales revenue generated from email marketing efforts• Ensure emails follow industry policies and best practices

In

Digital MarketingE-mail campaigns-Hubspot, Constant Contact, Planning, Market segmentation, workflow generation, results analysis- open rate, click rate, hard bounce, soft bounceMarket research and Database building- Secondary market research, data mining, identify potential leads, updating database.Online business development- Network building using LinkedIn, reaching out to prospective clients, follow up through personalized emails.Conducting in-depth data analyses using traditional and advanced methodsCarrying out qualitative or quantitative researchAnalysing, translating and presenting results

• Planning & implementing marketing activities across all online & offline channels in entire North East Region. • Setting up new marking strategies. • Generating sales leads. • Managing customer relationships. • Logging and progressing all new leads / potential sales enquiries. • Making sales calls and handling enquiries from potential customers. • Involved in the online, web and email marketing campaigns. • Coordinating company representation at relevant conferences and exhibitions.

Mumbai, Maharashtra, In

>Selling of banking products to clients. Products CASA, Credit Cards, Mortgage, Loans, Bancassurance.>Identifying potential agriculture loan customers in the entire Lower Assam Region and approaching them for the same.>Prospecting and identifying new leads and pitching to the clients.>Providing client service to existing customers. >Corporate sales to get premium and HNI clients.>Strategizing & implementing ways to achieve sales targets.

Worldwide, Fr

• Exploring and contacting companies in the US and Europe Geographies to promote Valtech`s Off shoring services, staffing services, software Development services using –JAVA, J2EE, .NET,ASP.NET,COLDFUSION,IBM WCS,ADEP,MS SHAREPOINT,DOT NET NUKE,PHP etc.• Experience in Data Mining and Internet Research.• Gathering business intelligence on competitors, prospects, customers and suppliers.Verticals: Healthcare, ISV

Worldwide, Fr

Market research and data miningEmail campaignsCold calling

Master'S Degree, Marketing

Engineer'S Degree, Electronics & Telecommunication

High School, Physics, Mathematics, Chemistry

High School