As a product leader, my job is all about turning the app idea into a reality. I work closely with the team to brainstorm features, design the user experience, and make sure everything we build aligns with what what users want. I stay on top of market trends, gather feedback from early users, and prioritize what features to work on next. From planning our roadmap to launching updates, I ensure we're moving forward and creating an app that people love and find valuable.

JioSaavn, India's biggest music streaming platform serves over 170Mn streamers globally with over 80Mn tracks and podcasts. I developed the company's advertising platform, creating innovative ad products and tools for seamless delivery and reporting. I pioneered the adoption of digital audio as a potent advertising medium through strategic platform integrations and marketing programs.Product and Strategy Highlights:-Architected Saavn's native advertising platform ("Native Spot") in compliance with IAB's audio guidelines and a personalized Audio recommendation engine for e-commerce, an industry-first-Constructed a user-friendly automated advertising platform, offering real-time data trends, campaign automation, reporting, and a buyer self-serve console-Led Artificial Intelligence projects for precise ad targeting and Dynamic Audio ads, enabling location, time of day, genre-based customization-Devised customized ad products to boost subscription revenue and collaborated with cross-functional teams such as Engineering, Marketing, Subscription and the Brand Solutions to implement new ad propertiesData Highlights:-Led Artificial Intelligence projects for precise ad targeting, including ULTrA and Campaign Affinity Model (CAM)-Led the development of comprehensive reporting frameworks to ensure the accurate capture and dissemination of advertising data to both internal and external stakeholders-Architected a robust framework for transforming data into actionable insights, driving user growth, retention, and improved targeting strategiesSales Operations & Partnership Highlights:-Drove the revenue operations team to create, monitor, and adjust systems, processes, and personnel to improve the efficiency of the platform-Supervised all aspects of advertising revenue partnerships for existing and new partners such as brands, agencies, and networks; onboarded more than 300 brands for Digital Audio Advertising

Responsible for building tech-driven custom solutions for global clients -Led New Media Division to successfully deliver projects and fostered relationships with offshore clients-Curated project development plans aligned to the client's business needs-Assisted Sales and Business Development teams in on-boarding new clients -Developed Rich Internet Applications, Online Gambling Games and Websites; -Simulation-based E-Learning courses and games for various strategic partners such as PEPSICO India, NatGeo India , Fx Channel, History Channel, IKONCITY, etc -Defined guidelines and benchmarks for creating files required during the execution of projects-Key responsibilities included conduct Gap analysis, curate Functional Specification Documents (FSD) for the projects and maintain quality standards in project delivery -Key projects included Online PhotoAlbum, Online Bingo Game, MMO Games, etc

Led the development of WBT’s (Web Based Trainings) and fostered cross department discussions to build on improving the user interface of WBT

Created a series of interactive websites aligned to the business need of the brand. Key brands worked on Salt Bar, Himalayan Adventure and Genetic Bio Asia.