The Walt Disney co. | Star India Pvt ltd. | 21st Century FoxChannels: Star Vijay SD & HD~ Profile description:o Group Head - Team manager for west regiono Advertisement & Brand solution Saleso Driving revenue biz for the channels as a sales & marketing solution provider through TV & Digital by servicing existing + creating additional business~ Annual Revenues:o West team Revenue: $30 mn (Rs.2400 mn) - FY'22o My team contribution is at 70% with INR 1550 mn~ Top clients: HUL (Hindustan Unilever), P&G (Procter & Gamble), L’Oréal, Colgate, Marico, ABG, Asian Paints, Kansai Nerolac, Vicco labs etc.~ Categories handled: Telecom, Automobiles, FMCG, BFSI, Apparel clients, Construction, etc.- Executing successful IPL campaigns on Star Vijay- Achieved 'Wall of Fame' to bring in key pricing led deals for the channel on incremental monies- Highest revenue contributor on the channel for special impact properties like WTP - Pushpa, Bigg Boss, Super Singer & other fiction and non-fiction shows

The Walt Disney Co. | Star India Pvt. Ltd. | 21st Century FoxChannels: Star Jalsha, Jalsha movies & Star Pravah - SD+HD~ Highlights:o Special case salary correction in 2017, 2018 & 2019o Became an individual contributor in 2019o FY’20 – Recognized for bringing in high impacts & clients on Star Jalshao FY’18 – ‘XSell’ Q3 leaderboard achievement of 104.1% of targets & KICKR festive achievero FY’17 – Q4–April’17 team Star Sparks Achiever for special performance. Exclusive impact deals, campaigns & new clientso FY’16 festive period revenue driver achiever for Star Jalsha & Jalsha movieso ‘R&R’–Rewards & Recognition winner-Highest absolute value deal, Asian paintso Recognized - Highly effective in conducting field meetings with clients & agencieso Highest contribution - FCT towards Super singer – Jalsha movies with 24% and $54,000 (Rs.40,46,214) on Star Jalsha impact rev~ Work contributions:- Categories: Telecom, Automobiles, FMCG, BFSI, Apparel clientso Asian paints:a. Durga Pujo’17 integration – Created incremental revenues of $66,000 (Rs.45,00,000) using Brand solutionsb. Festive integrations: Celebrity vignettes aired to create a ‘call-to-action’ campaign for audiences to participate in the pandal competition. Incremental revenue: $38,000 (Rs.26,00,000)o L’Oréal: SPONT: $560,000 (Rs.3,82,00,012) exclusive. 360-degree brand campaign - TV, Print, Radio, Digital, social media marketing. TV celebrities promoted L’Oréal range via vignettes, Meet & greet events, on-ground activations, mall tie-ups, show partnershipso Ultratech cement:a. Brand solutions incremental revenue $132,000 (Rs.90,00,000)b. Baat Ghar Ki: Concept solutions incremental revenue: $88,000 (Rs.60,00,000)o Vodafone Idea: Astons, sponsorships for tactical campaigns. Incremental revenue earned: $40,000 (Rs.27,00,000)o Vicco labs:a. SJPA awards $147,000 (Rs.1 crore)b. Special partner $44,000 (Rs.29,97,196)o Piramal, Shoppers Stop, Tata Chem brand solutions $22K, $56K & $35K

The Walt Disney Co. | Star India Pvt. Ltd. | 21st Century FoxChannels: Star Jalsha & Jalsha movies - SD + HD~ Profile description:o Advertisement & Brand solution Saleso Driving revenue biz for the channels as a sales & marketing solution provider through TV & Digital by servicing existing + creating additional business~ Highlights:o FY’16 festive period revenue driver achiever for Star Jalsha & Jalsha movieso Diwali incentive plan scheme- Mission Moonraker award for maximizing Sept’15 to Nov’15o Received the Sales Olympiad “Milestone award” for over achieving the target and ensuring a healthy market share for top clients in 2014o Best quarter performer for April’15 to June’15 in the team for achieving targets and bringing in major impact propertieso Won the first quarter incentive from the team for best performance between July’15 to Sept’15o Ensured yield growth of over 100% across categories within a yearo Collectively contributed in the growth story of Star Jalsha & Jalsha movies by hitting a monthly figure of $2.13 mn (Rs.160 mn) consistently over a period of 1 year thus being the most important channel contributor to the Star India Pvt. Ltd. network~ Client contributions:- Categories: Telecom, Automobiles, FMCG, BFSI, Apparel clientsA. Asian paints: Shade card activity: Increased Asian paints spend during FY’16 by 100% on Star Jalsha by creating a market specific brand solution. Channel celebrities were integrated in to the Asian paints shade card specifically for the WB market thus growing the FMCG-paint category. Asian paints sales for their brand ‘Tractor Emulsion’ went from -4% to +13% that year. Incremental revenue achieved: $20 mnB. Loreal: Signed a 20-week title sponsorship for a cooking show – ‘Ebar Jalsha Rannaghore’ on Star Jalsha during May’15 to Sept’15 with a premium. Incremental value signed of around $66,000 (Rs.45,00,000)

Side Hustle | This is an unregistered organization created by me. I conduct city walking tours - Heritage, architecture, art & street food ~ Local curated experiences. I also cover experiential events, parties, night-life in the city and explore local cultures, artistic & gentrified spaces. “Chalo lets walk!”- Primary resource for 'Horn Ok Please' travel hostel- Event head & Tour guide for 'Celebrate Bandra Trust'Website: www.magiktours.in Instagram: https://www.instagram.com/magik_toursFacebook: https://www.facebook.com/MagiktourscompanyTwitter: @magik_toursLinkedin: https://www.linkedin.com/company/magiktours/

- Side hustle- Visiting faculty: Gave lectures on media trends specifically pertaining to Radio & TV. Insights on all functionalities of each media vehicle right from scripting, production to business & revenue models.- Northpoint university – Centre for learning: Guest lecture conducted in Dec’14 for post-graduation MBA students at Lonavala, on ‘Media planning in Television & Radio’.

91.9 Friends FM radio | ABP groupA. Description:- Handled revenue biz for the org. as a marketing solution provider through radio as a medium. FCT + activations in collaborations with print dailies.- Managed revenues for Maharashtra & Gujarat states- Servicing existing biz + creating additional biz with creative radio solutionsB. Top clients: Mondelez-Cadbury, Idea cellular, Vodafone, Procter & Gamble (P&G), Kansai Nerolac, Asian paints, Piramal, etc.C. Revenues handled: $200,000 (Rs.99,96,397) – Added incremental revenue of $50,000 (Rs.24,99,136) (25% more)D. Key contributions:- Organized a musical concert with Asha Bhosle to celebrate 100 years of Indian cinema- Conducted a similar wide-scale event with Farhan Akhtar & his band, ‘Rock On!’ in Kolkata and integrated a lot of brands for the event- Brought in sponsors for various Kolkata city activations, events, housing society engagement activities through radio amplification and on-ground presence via brand integrations

ENIL | Times of India | Bennett Coleman & co. ltd.Joined as a management trainee - Campus recruitmentA. Description:- Handled revenue biz for the org. as a marketing solution provider through radio as a medium. FCT + Activations.- Tapped marketing functions of ‘Regional corporates’ operating out of Mumbai- Servicing existing biz + new business development with creative radio solutions for FCT vanilla brand campaigns, tactical offers & on-ground amplificationsB. Top clients: Uninor Telenor, Toyota, Loop mobile, Airtel, Panasonic, LG, Samsung, Hyundai, Tata motors, etc.C. Revenues handled: $266,818 (INR 20 Mln approx.) – Brought incremental revenues to the co. of $120,069 (INR 9 Mln)D. Key contributions: Primary sectors: Telecom, Automobiles & Consumer durables:- Uninor Telenor mobile – Lift Kara de: Activation innovation campaign which was my brain child. Increased mobile service subscription for the telecom service provider. Strategically used branded cars at various train stations for a ferry service to daily commuters so they can reach their work-place- Loop mobile- IPL Mumbai Indians – Mumbai meri jaan: Planned and executed a 360 degree radio, print, outdoor, activation campaign signing revenues of $143K- LG: Organized helicopter rides to winners of the Ganesh festival sale by creating a call-to-action contest for LG using radio creatives- Toyota: Activation + Radio amplification. Strategically positioned branded Toyota Etios hatchbacks at prime train stations and offered a free ferry service to commuters- Samsung, Ford, Hyundai: Tactical FCT radio campaigns to increase dealership footfalls, sales, awareness

I worked as a summer intern with Hindustan Times. I was pursuing my post-graduation in MBA during the internship period.Project Title : “Line copy conversion”Project Brief : Market research to analyze customer retentionProject 1: Readers Survey Conducted a detailed research & market analysis by visiting 140 households right from Juhu to Colaba. The objective was to find out customer affinity towards the publication and their reading interestsProject 2: Vendor’s SurveyResearched 20 Vendors to understand their obstacles in their relationship with Hindustan times.Project 3: CSP’s SurveyResearched 20 cash sales points to understand their obstacles in their relationship with Hindustan times.