Kaushik Sarkar Email & Phone Number

National

McNROE CONSUMERS Ltd. maker of WILD STONE, SECRET TEMPTATION, HEAVEN's GARDEN ranges of personal care products.

National

National

• Amrit Group is a 35,000 Million INR company having presence in India and Bangladesh.KRA in Amrit
• Heading a team for execution of pure brand marketing functions to expand each category, nationally and finding means & ways to create, group foot prints in Mid-East region.
• Framing out Marketing & Sales Strategy Functions [Master plan for MS Growth] proportionate to consumption pattern based on target group, in complex food segment.
• Planning,Budgeting, Execution & Effectiveness Assessment of all brand promotion activities with assurance of corrections when ever necessary.
• Designated to achieve Bottom-line in each brand portfolio with special focus to design specific market communication, in tune with group philosophy.
• Given a task to acquire 17% MS for Fresco Pollo nationally from present 7% utilising limited Marketing resources.

Kolkata, West Bengal, N.E States, Chattisgarh, MP, Bihar, Jharkhand, Orissa

 Acquisition for Post & Pre-Paid –Retaining & Growing Customers [Quality Acquisition] through Creating Superior Customer value in terms of Product Value Chain..[Generating Pull Factor].  Reviewing appropriate methodology to NPL, NML. Suggestions, Planning, Executing, Monitoring, Analysing entire Pre-Launch, Launch & Post Launch Activities.  Working.

Kolkata For USSR, UK, & Mid East

Brand Owning: Boroplus Ranges, Himani First Relief, Ayu Care,KRA:  Understanding the actual brand value of Boro-Plus as being World’s largest selling antiseptic cream. Getting into the mind space of the it’s usage community to unearth the actual perception of the group towards the product’s efficacy. Created a community of brand users and based on their.

Eastern India, Bangladesh, Nepal, Sri Lanka

 Introduced Boral in Eastern Region and later replicate the same in the ‘SAARC’ region, so as to enhance and manage the market share. Positioned brand BORAL as absolutely a fresh entry among the Architects, Interior Consultants, Designers, Project Consultant. Making it as most visible brand in the SAARC region. Established Lafarge-Boral as a foreign.

Eastern India

 Achieve growth by volume & acquire major accounts by programs and promotional drives. Achieve acquisition of institutional accounts through proper marketing imputs- Comminications/Collaterals. Developed self designed annual customer plans for HNI customers [Major Selling Outlets] and become pioneer in institutionalize the processes. Integrate with.

Advance Management On Strategic Skills, Business Opportunities,Strategic Functions In Sales & Marketing,, A+

Activities and Societies: Numerous Case studies of Business Groups of International Repute. Adopted Strategic Functions to Overcome.

Cc On Export Management, International Marketing,Overseas Risk Factors,Process & Formalities Of Exports,Tariff & Duties, A+

P.G.D.M, Marketing Management

EDUCATIONAL QUALIFICATIONS Post MBA in Strategic Management -Indian Institute of Management [IIM-Cal] Marks obtained- Grade-A during the.