Business Plan Development Dealer Business DevelopmentFund ManagementMarketing strategy Network DevelopmentChannel and Retail Finance Management Customer Retention Maintain Market ShareMarket representation strategy Development

 Customer Retention and Brand advocacy strategy Launching CRM and Branding activities across Zone Analyzing effectiveness of CRM campaigns and retention activities by measuring customer loyalty index CLTV research to create new retention tools Create retention campaigns for existing as well as new customers Manage existing program affiliations as well as add new partners for customer engagement and program enrichment Create customer retention strategies in… Show more  Customer Retention and Brand advocacy strategy Launching CRM and Branding activities across Zone Analyzing effectiveness of CRM campaigns and retention activities by measuring customer loyalty index CLTV research to create new retention tools Create retention campaigns for existing as well as new customers Manage existing program affiliations as well as add new partners for customer engagement and program enrichment Create customer retention strategies in coordination with various divisions like Service , Spare parts ,etc (Redemption Carnival, Autofest) Devise Customer Acquisition schemes and after-market campaigns. Develop strategies to drive web traffic to loyalty portal & App engagement and analyze traffic data. Show less

Planning for Channel expansion-Business PlanPenetration through Exchange businessPlan for promotional activities for exchange and retail finance penetrationPenetration through Retail Finance Tie-upsCo-ordinating for new product launchesImplementing branding norms in dealersipsImplementing branding activities in west

Channel Sales management ROM & GujaratMarket Development ActivitiesATL & BTL activitiesFund management

Devising BTL activities and promotional schemes and promoting these through tactical ads in dailies.Tracking efficacy of ads and events.Planning promotion mix