Kaustav Sinha Email and Phone Number

Shopper & Brand Activations in Modern Trade.*Partnering with Brand Marketing Team & Customer Marketing Team in the Annual Planning Processto finalize the Growth Drivers needed on each brand.*Developed compelling content for various BTL Marketing Campaigns across All Brands,ensuring content aligns with Brand Voice & engages Target Audience.*Managed the entire POSM Visibility Project independently to the tune of 5 Crores for AllAccounts in Modern Trade for the FY 2023-24.*Worked with Shopper Marketing Agencies for prototyping items & to deliver POSM Assets, readyfor excellent DIFOT (Deliver in Full on Time) execution in each cluster.*Implemented & Monitored evaluation metrics, checklists & analyzed campaign success toensuring cost-efficient efforts & tracking ROI.

Digitally Transformed an Automobile Major in Europe* Performed Market Research, Customer Study & Competitor analysis fordesigning end to end IT Strategy in a digital marketplace pre and post purchases.* Conducted comprehensive industry analysis to gain insights about market requirement, engaging in strategic planning in order to create & enhance monitoring of competitor activity.* Performed Customer need Analysis Study and Performed Non-Technicalappreciation to understand User Personas, Internal & External Market Analysis,Customer Journey Plan along with Ideating, Prototyping of various requirements.* Technology Landscape matrix to understand existing Tech features and possible newor improved digital transformation with a comparative analysis with other rivals.Transforming an Apparel Major Manual Supply Chain Operations* Conducted comprehensive industry analysis to gain insights about market requirement, engaging in strategic planning in order to create & enhance monitoring of competitor activity.* Conducted a virtual factory tour of Client’s Plant to understand the Salesforecast, Supply chain, manufacturing process and understanding the Client’s painpoints w.r.ttracking of Finished Goods, control overInventory management in absence of automatedsupply chain software.* Assessed, for a complete Supply Chain process starting from Demand planning toMRP for Manufacturing plants. STO mechanism & finally the Sales by phasing outvarious Manual steps in the process.* Review, the Supply Chain process starting from Demand forecasting to Raw MaterialProcurement, Production planning BoM Creation, Stock count, Transfer to Warehouse& finally the Sales in an integrated process.

B2B Domestic Customer Insights - Automobile Segment• Explored Market Opportunity & Future Growth for Automobile sector and the Impact on Steel.• Statistical Model to establish Correlation between Auto Industry & its impact on steel industry.• Identified future scope in Automobile considering people sentiment Pre & Post pandemic.• Analyzed cost components of Automobile sector, exploring Relief in Taxation and Govt Policies.

Worked in Corporate Business Strategy and Public Policy matter for 1 Year and 6 month Project -1 “Genesis of Corporate Fraud in India-Are early warning signals Identifiable”• Root cause analysis, Process Gap, Missing checks and control in Corporate Governance.• Categorization of fraud based on ownership and Testing of several Hypothesis• Explored methodologies of financial & benchmarking parameters for early fraud detection.Project-2. “Future Forward Skills Mission”• Developed building blocks, identifying stakeholders, assessing needs, livelihood of sample.• Developed strategies & insights on Primary data, forecasted growth in Consumption & Demand of sample population.• Determined key variables like Labor Supply, Economic Output.