Kaustav Paul Email and Phone Number
Kaustav Paul personal email
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A result oriented, passionate, Marketing professional with 19+ years of progressive experience, leading Marketing functions with an accomplished track record for delivering and sustaining revenue and business goals.An Integrated Marketing professional with holistic experience in strategic and tactical marketing.An expert in B2B Field Marketing with a forte in Integrated Strategic Marketing Communication, Go-To-Market strategies, Lead Generation / Demand Generation, Marketing Automation, Partner Marketing, Campaigns, Events, Digital Marketing and Marketing Operations.Proactive leader with refined business acumen and exemplary people skills who possess skills to drive aggressive business growth through customer acquisition, capitalize on communication, channel, analytics and new revenue potential, and manage all aspects of daily business operations.Proficiency in marketing automation, database and CRM tools – Sales Force, Microsoft CRM, Pardot, Aprimo, Eloqua, Marketo, Leadlander, D&B, ZoomInfo, Real Magnet.Certified in Google Online Marketing Fundamentals Certification for proficiency in Digital Marketing.CORE COMPETENCIES:Leadership | B2B Marketing | Field Marketing | Integrated Marketing Communication / Marcom | Strategic Marketing | Tactical Marketing | Channel Marketing / Partner Marketing | Digital Marketing, SEO, SEM | Product Marketing | Go-To-Market | Lead Generation / Demand Generation | Pipeline Management | Inbound and Outbound Marketing | Sales Enablement | Marketing Research and Analytics | Thought Leadership | Marketing Operations | Competitive Analysis | Marketing Events | Campaigns | BTL (Below The Line) | Advertising & Online Activation | Public Relations (PR) | Analyst Relations | Collateral Generation | Content Marketing | Marketing Automation | Email Marketing | Social Media Marketing | Brand Management | Product Positioning | Web Marketing | P&L, Agency Management & Team Management
Infinite Convergence Solutions
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Global Marketing DirectorInfinite Convergence Solutions Aug 2012 - PresentBangaloreInfinite Convergence Solutions Inc. is a global leader of innovative messaging, mobility solutions and next-generation wireless communication technologies for mobile operators and enterprises. Erstwhile part of MOTOROLA, now a 100% subsidiary of Infinite Computers Solutions (Erstwhile BSE:533154|NSE:INFINITE).Directly reporting to the Global Marketing Head, I am leading a team responsible for global marketing of Infinite’s messaging products and solutions. I am responsible for defining and executing the marketing strategy, owning end to end marketing responsibility from opening new conversations to accelerating existing ones. I joined the team just after the acquisition from Motorola and was instrumental in building the marketing function from scratch to an effective revenue center through the various marketing activities and initiatives. Over the past 12 years, I have received multiple awards and appreciations from the CEO and senior management. • Field Marketing, Strategic Marketing, Tactical Marketing • Lead Generation / Demand Generation, Pipeline Management, Marketing Automation, Inbound and Outbound Marketing, Events, Campaigns, BTL, Advertising & Online Activation• Channel Marketing / Partner Marketing • Digital Marketing, SEO, SEM, Email Marketing, Social Media Marketing,| Web Marketing• Product Marketing, Go-To-Market, Marketing Research and Analytics, Competitive Analysis, Product Positioning• Building the Brand, Brand Management, Thought Leadership, Integrated Marketing Communication / Marcom, Public Relations (PR), Analyst Relations • Sales Enablement, Collateral Generation, Content Marketing, Market and Competition Analytics • Marketing Operations, Marketing Automation, P&L, Agency Management, Team Management
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Manager - Marketing OperationsSubex Ltd Nov 2010 - Aug 2012BangaloreDirectly reporting to the Global Marketing Director, I was the global leader for Marketing Operations. Under my guidance, my team was responsible for global marketing operations – Events, Brand Building, Thought Leadership, Campaign Operations, Existing Customer Marketing, Annual User Conference, Database & Marketing Lead Management, Online Activation, Media Buying & Collateral activities, Vendor Management, Forum/Association/Partner Relationship, Budget Management, Team Management.• Led the marketing operations team to improve marketing operations effectiveness through many initiatives and process improvements.• Increased ROI from marketing events by bringing down cost/lead and cost/opportunity by 10% YTY and increasing number of opportunities by 155% YTY• Successfully planned and executed the Subex User Conference 2011 in Madrid with an overall experience rating of 4.2 on the scale of 5.• Successfully planned and executed many large global event participations such as TM Forum Management World Orlando and Dublin, ITW Chicago, GSMA Mobile World Congress. -
World Wide Events Marketing – Ibm Rational SoftwareIbm Oct 2009 - Nov 2010Bengaluru Area, IndiaReporting to the Worldwide Head of Events for IBM Rational Software, I was managing the events operations and analytics for Rational Software globally. In this role, my KRA’s were to plan, strategize and execute the global events for IBM Rational Software – Event Operations, Analytics, Reporting. • First in IBM Rational group to implement an innovative registration tracker for Innovate 2010.• Successfully planned and executed the Innovate 2010 worldwide along with the team in Orlando. -
Corporate Marketing & Communications - IndiaNortel Mar 2007 - Oct 2009BangaloreReporting to the Marketing Director for India, I was the prime for Lead Management, Database Management, Corporate Social Responsibility and Business Continuity Planning in India. In this role, I also coordinated Global & Local Campaigns, Event/Seminars/Roundtable, Channel Initiatives, Online/ATL/BTL, PR, Loyalty Programs, Collaterals, Sales Enablement, Vendor Management.• First in Nortel India to build a proper customer database with 10K + contacts; 90% CXO level.• First in Nortel India to initiate the Lead generation program. 200 + leads per quarter. • First in Nortel India to introduce an interactive online monthly customer newsletter. • First in Nortel Asia to implement the global LearniT initiative for 100+ underprivileged children.• One of the two people chosen by the higher management to implement MSCRM initiative among the entire Nortel India Sales force. • Instrumental in successfully rolling out the CIO loyalty program nCircle and many partner initiatives.• Successfully planned and executed many in-house events locally and internationally. -
Sr Account ExecutiveCorporate Voice Weber Shandwick Nov 2006 - Mar 2007BangaloreReporting to the South Regional Head, I was responsible for managing the Public Relations & Communication Management for Texas Instruments India in coordination of TI worldwide strategy - Media Relations, Media Engagements, Press Releases, Coverage Tracking. • Successfully covered the Texas Instruments Developer Conference (TIDC) India 2006. Received appreciation from Weber Shandwick, USA, Texas Instruments and CEO of Inter Public Group. -
Sr. Client Relationship ExecutiveSolutions Integrated Marketing Services Feb 2005 - Oct 2006BangaloreReporting to the South Regional Head, I was managing the BTL activities for INTEL, LENOVO and PEPSI. I joined the company from my college as the Program manager for PEPSI Modern Trade Merchandising Program. I also managed different BTL projects for Intel and Lenevo like Intel Game On Cum PC Loan Mela, Intel Business Humsafar, Intel Connect Newsletter, Lenevo Profit Line. • Started the PEPSI program on a pilot basis in Bangalore from scratch and successfully converted it into a long term program pan India. Also scaling the sales by 20%.• Successfully completed different projects in multi cities with significant lead generation.
Kaustav Paul Skills
Kaustav Paul Education Details
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Frequently Asked Questions about Kaustav Paul
What company does Kaustav Paul work for?
Kaustav Paul works for Infinite Convergence Solutions
What is Kaustav Paul's role at the current company?
Kaustav Paul's current role is Director of Marketing at NetSfere / Infinite Convergence Solutions | Ex-Nortel Networks | Ex-IBM.
What is Kaustav Paul's email address?
Kaustav Paul's email address is ka****@****ail.com
What schools did Kaustav Paul attend?
Kaustav Paul attended Alliance University, Visvesvaraya Technological University, Kendriya Vidyalaya.
What are some of Kaustav Paul's interests?
Kaustav Paul has interest in New Technologies, Marketing, Reading And Photography.
What skills is Kaustav Paul known for?
Kaustav Paul has skills like Integrated Marketing, Lead Generation, Marketing Communications, Brand Management, Management, Business Development, Demand Generation, Advertising, Campaign Management, Social Media Marketing, Event Management, Public Relations.
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Kaustav Paul
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Kaustav Paul
Decoding Research + Data To Deliver Impactful Insights| University Of Texas, Austin | Indian Statistical Institute, Bangalore | Calcutta UniversityKolkata
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