Kaustubh believes in the power of words and the essence of content that inspires. According to him, what you think is what you present. Every word should make sense and captivate the reader’s attention. Kaustubh strongly believes in Late Dr APJ Abdul Kalam’s quote- “Once your mind stretches to a new level it never goes back to its original dimension”. He tries to implement this in his work as well as personal life and keeps improvising himself. Besides being a writer, Kaustubh is also a bootstrap entrepreneur. He is dedicated to fuelling the growth of brands through the power of a top-notch content-driven process. His passion for delivering the desired content attracts the target audience and helps brands to set benchmarks. He is already working with few esteemed International brands across three continents. Being the Director of Communications @City &Talent, a first-of-its-kind digital marketing house aiming to connect brands and talents to create magic. Quality blogs powered by strong SEO, website content, Company profiles, and a minimalist approach for social media content are his key suggestions for a successful business in terms of organic growth and revenue generation across all channels.Currently pursuing his final year Engineering in Information Technology at Universal College of Engineering, Mumbai, he devotes his time to pro-bono influencer marketing to support businesses and individuals affected by the pandemic. His future scope of projects emphasizes boosting the field of content writing and encouraging fresh minds in a meaningful way. He is building a community of prolific content writers to assist brands in sustaining the challenges thrown with content perspective. He tries to voluntarily spread his work and learnings for start-ups and indie brands through several public engagement mediums like workshops, seminars. At City &Talent, he connects his aspirations and intuition for keeping creative content alive and compliment the branding process. He believes that good research work lays the foundation of any progressive activity. Therefore, it is vital to channelize your thoughts in the right direction to acquire what you aim for.