- Grown WhatsApp channel adoption to 60% subscriber base through frequent User Research, Analytics and Development, resulting into 20% increase in engagement and 12% decrease in churn - Achieved 50% reduction in ad-monetization Root Cause Analysis time by developing a dedicated RCA tool- Facilitated in-house email marketing by building user classifier engine, projected to save 40 lakhs per annum- Enhanced CleverTap precision by conducting event audits, elevating accuracy from 90% to 97%- Collaborated with third party vendors such as GupShup, CleverTap, Searce and Google Cloud Platform to facilitate swift delivery and resolution of organization requirements- Increased customer acquisition by 15% through implementing Phone Number Sign-up flow- Proposed a push notifications strategy by analyzing the data and benchmarking with industry standards- Spearheaded data team governance, increasing resource efficiency by 17%- Managed WhatsApp channel end-to-end operations, developments and budgeting

-Built business case and determined product requirements for offerings optimization product in retail sector-Performed market research and added features of Pricing Optimization & Uplift Modeling to the product-Created user personas, ideated use cases, designed wireframes and built roadmap

-Leveraged Edge Detection and Optical Flow Algorithm to measure vibrations of the machine from video-Utilized 2D interpolation techniques to enhance resolution of videos created by smartphones-Engineered more efficient, accurate and cost-effective method of modal analysis