Kaustubh (Kp) Pradhan Email & Phone Number

Reston, Va, Us

Over the past few months, I took a brief pause in my professional journey to prioritize my health and undergo a necessary surgery. This time allowed me not only to focus on recovery but also to reflect on my goals and renew my energy for the road ahead.I’m pleased to share that I’ve fully recovered and am excited to dive back into my professional endeavors with renewed focus and determination. I’m incredibly grateful for the support of friends, family, and colleagues who have been with me during this journey.Looking forward to reconnecting and continuing to contribute meaningfully in the months and years to come.

Reston, Va, Us

TL;DRDrive the strategic direction of product and marketing initiatives as a Vice President, focusing on leveraging Generative AI to revolutionize proposal management. I led the development of messaging, roadmap, compete, go-to-market strategies, and marketing campaigns to elevate brand awareness, generate demand, and ensure customer success.The Big Challenge:Empowering GovCons to streamline proposal creation using domain-specific Generative AI RFP outcomes in a highly competitive landscape. The challenge lies in delivering user-centric products that address customer needs, align with sales strategies, and remain competitive in a dynamic market.What I Do:I develop and execute go-to-market strategies, refine product positioning, and create sales and marketing assets aligned with market demands. I manage the strategic product roadmap, integrating customer insights to design features that drive adoption. I also conduct market research, competitive analysis, and customer segmentation to optimize marketing efforts and decision-making.How I Do It:By collaborating with cross-functional teams, I ensure alignment between product and marketing strategies. I leverage human-centered design principles and competitive intelligence to deliver differentiated solutions. My data-driven approach ensures cohesive messaging and measurable results, fostering a unified path to achieving company objectives.Outcomes Delivered:Drove early customer adoption through targeted sales plays, positioning products effectively in a competitive market.Elevated brand awareness and secured key decision-maker engagement through impactful marketing initiatives.Developed a unified strategic approach that optimized marketing channels, measured campaign effectiveness, and aligned cross-functional teams toward shared goals.Skills:Generative AI · GTM Strategy · Product Marketing · Product Roadmaps · Competitive Analysis · Customer Segmentation · Human-Centered Design · Marketing Strategy

Plantation, Florida, Us

TL;DRRedefined Magic Leap’s product marketing strategy to enable a successful pivot from consumer-focused to enterprise-focused augmented reality (AR) solutions, driving adoption and elevating the company’s market positioning.The Big Challenge:Transforming AR technology’s perception by showcasing its value for enterprise applications. The challenge was to effectively realign product marketing efforts to meet the needs of enterprise buyers, decision-makers, and partners in a competitive and evolving market landscape.What I DoI developed and executed the updated messaging strategy to support go-to-market, revamped sales enablement assets, and redefined target personas to align with enterprise verticals. I also led the creation of marketing and sales assets, redesigned the company website, and drove industry analyst relations to maintain competitive thought leadership.How I Do It:As marketing, I partnered closely with engineering and sales to develop assets to support sales motions and accelerate platform adoption. By leveraging ISV solutions, I expanded reseller and commercial activities, onboarding new partners and solutions. I collaborated with executive leadership to align product marketing initiatives with strategic goals and engaged with top-tier analysts like Gartner and Forrester to enhance market visibility.Outcomes Delivered:* Spearheaded the pivot to enterprise-focused AR solutions, onboarding 13 new ISV partners and five new solutions.* Increased market recognition and thought leadership through analyst engagement with Gartner, Forrester, and IDC.* Delivered a revamped messaging strategy and website redesign, effectively targeting enterprise customers and decision-makers.* Enhanced collaboration across teams, ensuring alignment and high-impact delivery of marketing initiatives.Skills:Product Marketing · AR Strategy · Go-To-Market Strategy · Analyst Relations · Sales Enablement · Messaging Development · Partner Ecosystem Expansion

Mountain View, Ca, Us

Global Solutions Lead for Google Workspace. I was responsible for developing and executing the GTM strategy. My focus was driving Google Workspace sales by creating solutions and assets used at scale by global sales and partners. I successfully developed an end-to-end sales playbook that included everything a seller needs from Stage 0 to stage 4, including templated solutions that showcase Google's unique differentiation by combining cross-Google products like AppSheet, Maps, AI/ML, and more.

Mclean, Virginia, Us

As of Head of Product Marketing & Product Management, I'm responsible for defining the consumer experience of the future. I simultaneously wear many hats to create new products and align our product, marketing, and sales strategies and make ServicePower “fly-off the shelf”.

Selected Achievements:✯ Oversaw go-to-market strategy for the product, including brand awareness and product positioning, collaborating with sales to land the product’s first company deal worth $175,000 and subsequently generate product revenue of over $1M.✯ Led various agile management product and process initiatives, successfully reducing product development costs by over 20%, accelerating product time-to-market by 4x, and increasing product averaging selling price by over 60%.

Round Rock, Texas, Us

Selected Achievements:✯ Spearheaded product management and marketing responsibilities for DL4000 & DL1000 appliances, compelling sales enablement, and buyers’ journeys which led to Y1 revenue of $14MM, Y2 revenue of $28MM, Y3 of $40MM with over 80% margins.✯ Developed cloud-based Disaster Recovery as a Service (DRaaS) initiative with Microsoft Azure, cultivating a licensing pipeline worth over $500,000 and building new markets through success stories, white papers, and ease-of-use guides.

Reston, Va, Us

Selected Achievements:✯ Built a consumer-driven product roadmap in collaboration with the sales team, leading to AppAssure 4.0’s growth of 3450% over three years and Dell’s acquisition after the launch of AppAssure 5.0 a year later.✯ Oversaw three AppAssure releases with consistent revenue of over $20MM due to proven-track record at building market-niche improvements and utilizing data and analytics to shape a persuasive buyer’s journey.

New York, Ny, Us

Selected Achievements:✯ Designed, launched, and marketed Software-as-a-Service (SaaS) ready platform within 18 months that increased organizational revenue by 35% and average revenue per user from $11 to $17.

Houston, Texas, Us

Bachelor Of Engineering (B.E.), Computer Science

Hsc, Sciences