Tony K. Email & Phone Number

Dublin, Ie

London, Gb

Working with proven unique Irish entrepreneurial talent on a stealth project with game-changing global potential.

Kilkenny, Ie

In May 2022, we announced that TransferMate had raised $70M and achieved a valuation of $1BN, the seventh Irish company to reach #Unicorn status and the only female-led company to do so.I joined the TransferMate team in May 2021 as the first truly global CMO to help prepare the company for its Series B round of funding, create a global brand presence, hire a world-class marketing team and build a demand generation engine to support the sales teams in achieving high-growth revenue targets.We immediately repositioned the company as the world’s leading provider of global payments infrastructure as a service, powering leading banks, fintechs and software providers, e.g. Wells Fargo, Barclays, Coupa, WEX, FIS, and SAP. To fuel brand awareness worldwide, we inked a global sponsorship deal with the Haas Formula One team in February 2022, solidifying our presence amongst the world's elite.We created a new L1-2-3 approach to partner marketing releasing a flurry of press releases and social programs throughout the year to drive awareness. We implemented a new programmatic approach to driving demand for direct sales which aligns marketing and sales around common processes and metrics and ensuring adoption of Salesforce.com to support the execution of these efforts.In 15 months, we delivered on 14 corporate events globally including Money2020 Amsterdam, 21 new blogs, multiple partner events across the US, EMEA and APAC and headlined the World Superyacht Awards in Milan. We implemented 5 vertical demand generation campaigns, and grew our LinkedIn unique visitors 1055% to 21,159 and page views 1035.7% to 52,207.

San Francisco, Ca, Us

I joined the Insightly team as the first CMO hire following a 2016 Series-C round of funding to help rebrand and reposition the company from a single product small business CRM app to a multi-product CRM platform, targeting mid-sized enterprises. We completed the first rebrand in 9 months, and a subsequent significant iteration 12 months after that. We entered the Gartner MQ for Sales Force Automation in 2017, and by 2020 had become the niche leader, ranking 7th out of 15 top CRM’s worldwide. We consistently delivered on all quarterly sales lead targets that drove 20+% YOY growth in $ARR, while slashing marketing spend by 60%.How? Great story-telling, drum-beat PR and AR, differentiated product marketing, precision inbound digital marketing (incl. paid search & display, SEM and social media), grass-roots outbound programs and ABM, booming content marketing (SEO), top-notch creative services, customer marketing, continuous sales enablement and a maniacal focus on data.

Santa Clara, California, Us

I joined DataStax as the first CMO hire following a Series-E funding round to consolidate all marketing and end-user training functions and position the company for accelerated growth. The target segment was predominantly enterprise customers across all industries in the US, UK and rest of world. The team consistently generated 40% of the sales pipeline, supported 800+ meet-ups globally, and delivered 1000+ person training events monthly in the US. In 2015 The Cassandra Summit attracted more than 8500 attendees - the largest NoSQL conference in the world. $ARR increased 50% YOY.

San Francisco, California, Us

I was hired into Salesforce.com to run product marketing for Service Cloud, the then 2nd largest business unit after Sales Cloud. The product marketing team were responsible for creating content for training and enabling sales, writing and producing product demos and customer videos, delivering monthly webinars, engaging industry analysts, and presenting on-stage at regional forums and large-scale world tour events (3-5000+ attendees).A significant portion of the year was spent preparing for the annual Dreamforce conference – one of the world’s largest technology vendor events. The goals: build a fully-functional live contact center in the heart of the exhibition floor to showcase all the omni-channel capabilities of Service Cloud and handle all the customer requests during the event; manage the creation of all the content for the Service Cloud track sessions; develop the presentations, demos and customer interviews for the main-stage product keynote, and deliver that session in front of more than 2000 attendees.

Reporting to the CEO, I was hired to bring structure to an already strong marketing team, build an outbound demand generation engine to help grow sales pipeline, create customer stories and playbooks to support the selling effort, launch a new knowledge-driven sales enablement offering built on Salesforce.com’s Sales Cloud, launch InQuira on-demand, retain the highest level of KCS certification and build a comprehensive PR plans. InQuira was acquired by Oracle and became Oracle Knowledge.

Fort Lauderdale, Florida, Us

Reporting to the Chief Strategy Officer, I was hired to build the demand generation engine and drive advertising for the most well-funded private aviation company in history. The target segments were the world's wealthiest individuals, corporate flight departments and investment banks. In the first 12 months we implemented Salesforce.com, increased leased hours pipeline by 10X through outbound demand generation programs, took a lead sponsorship at the NBAA annual conference and launched a high-profile WSJ print ad campaign to coincide with our $2.1BN front-page funding announcement.

Austin, Texas, Us

Reporting to the SVP EMEA Marketing and the GM of the UK Region, I managed a large team of talented marketing professionals and external agencies across 4 countries. We executed outbound demand generation programs in line with corporate messaging to help drive sales pipeline for products services and industries, invoked external telemarketing resources in support of Oracle’s inside sales teams when needed, delivered more than 60 local and regional events reaching 16500+ prospects and customers, orchestrated Israel’s largest tech conference, and created show flow and content for the annual sales kickoff events.

Austin, Texas, Us

Because of the success of the global demand generation program we developed at HQ, Oracle EMEA wanted to institute these processes locally in every country on a monthly basis. I was asked to return to Europe drive its rollout. Reporting to the SVP EMEA Marketing, I managed a team of 8 sales programs located in Dublin to align with local marketing teams to execute demand generation programs to drive pipeline for the Oracle EMEA Inside Sales teams across 22 countries; the team delivered more than 300 distinct programs over 2 years.

Austin, Texas, Us

I joined the Oracle marketing team as the Director of Product Marketing for Strategic Enterprise Management (SEM), a new business intelligence application suite integrated with Oracle Financials. I was the product evangelist responsible for educating all audiences – internal marketing teams, Oracle execs, sales teams, partners, analysts and customers – on the importance, roadmap and business benefits of SEM. I was personally responsible for creating all collateral assets including product data sheets, thought leadership white papers, product positioning, customer stories, demos, market facing presentations, webinars, press releases and presentations for marquee events including Oracle AppsWorld and OpenWorld.Following the successful launch and rollout of SEM, I was asked to take product marketing responsibility for a significant portion of the E-Business Suite 11i including Financials, HRMS, Project Management, Learning Management, and Business Intelligence Applications. Our team was responsible for all collateral creation, CVC presentations, sales enablement, oracle.com, analyst relations briefings, PR, customer stories, sales playbooks, and Oracle AppsWorld and OpenWorld presentations and track sessions. Annual applications revenues were $1.1BN in 2001.

Austin, Texas, Us

Oracle was becoming more than just a DB vendor and needed consultants that could speak the language of the business units. I was hired by the SVP Strategic Service Consulting North America to bring deep financial management and business intelligence expertise to support Oracle Tools and Applications implementation projects at large strategic accounts, including Hyundai IT, PacBell and Novo Pignone

New York, Ny, Us

In 1994, I joined the newly formed Transfer Pricing and Economic Analysis Group, firstly in Palo Alto CA and subsequently moving to Manhattan, New York. I was responsible for developing the financial analyses and intangible asset valuations required to support legal cases involving some of the world’s largest consumer brands such as Pepsi, Tambrands and CPC Foods.In 1990, I joined KPMG as a financial consultant in the Tourism and Leisure group generating feasibility studies for converting castles and their grounds into hotels and golf courses; I produced the Annual Financial Analysis Report for the Vintners Federation of Ireland and the Annual Timber Survey for the construction industry; I spent 14 months working for the Reconstruction and Insolvency Dept. managing the day-to-day operations for companies in receivership.

Fellow Of The Institute, Accounting, Auditing, Tax & Finance

Masters Of Business Studies, Organization Development

Education record

Education record

Bcomm, Accounting, International Economics, Marketing