Tony K.

Tony K. Email and Phone Number

Chief Marketing Officer @ iTradeDigital
Dublin, IE
Tony K.'s Location
Greater Dublin, Ireland, Ireland
Tony K.'s Contact Details
About Tony K.

A senior technology executive with over 25 years of experience in growing brands, driving demand and building world-class marketing teams for companies with $20-50M, $50-100M & $100M-1BN+ ARR.I have lived in Dublin, San Francisco, New York and London having had direct responsibility for marketing teams in the United States, Europe, Middle East and Africa. I also founded a business in Barcelona in 2005 which operated for more than 5 years.I have demonstrable experience in all marketing disciplines: branding, corporate messaging, product marketing, PR and AR, demand generation, digital marketing, content marketing, SEO, SEM, demo & video script writing and production, social media, event management, website development and sales & marketing alignment.I am a seasoned technology product marketer having learned from the best in the world at Oracle and Salesforce.com. I am an accomplished public speaker having presented on the main stage at some of the worlds largest technology events including Oracle AppsWorlds, Oracle OpenWorld, Salesforce's flagship Dreamforce and the Connected Customer Tour.I have deep expertise in sales and partner enablement and on what it takes to align commercial teams to achieve common pipeline generation goals. I was instrumental in building Oracle’s game-changing Guided Selling initiative its first global pipeline generation program, an approach that is still used today by many of the leading B2B technology companies.I am a CRM expert with deep market and product knowledge with extensive experience in implementing the processes of marketing automation, sales force automation, post sale delivery and service & support. I have hands-on experience in using Oracle Sales Cloud, Oracle Eloqua, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Tableau, Insightly CRM, Insightly Marketing, and Adobe Marketo.I am also a KPMG-trained Chartered Accountant and financial professional with extensive experience in strategic planning and forecasting, activity-based cost management, performance management and economic analysis. This gives me a unique perspective on how to instrument marketing from visitor to lifetime customer, optimize marketing budgets and deliver programs that generate quality, profitable leads.My passion is to achieve great things with great people.

Tony K.'s Current Company Details
iTradeDigital

Itradedigital

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Chief Marketing Officer
Dublin, IE
Website:
itradedigital.com
Employees:
3
Tony K. Work Experience Details
  • Itradedigital
    Chief Marketing Officer
    Itradedigital
    Dublin, Ie
    View
  • Zodia Markets
    Cmo
    Zodia Markets Nov 2024 - Present
    London, Gb
    View
  • Itradedigital
    Board Advisor
    Itradedigital May 2024 - Present
    View
  • Positioning And Growth Advisor
    Consultant, Investor.
    Positioning And Growth Advisor Oct 2022 - Jul 2024
    Working with proven unique Irish entrepreneurial talent on a stealth project with game-changing global potential.
  • Welovefeedback.Com
    Cmo
    Welovefeedback.Com Apr 2023 - Jun 2024
  • Transfermate Global Payments
    Cmo
    Transfermate Global Payments May 2021 - Sep 2022
    Kilkenny, Ie
    In May 2022, we announced that TransferMate had raised $70M and achieved a valuation of $1BN, the seventh Irish company to reach #Unicorn status and the only female-led company to do so.I joined the TransferMate team in May 2021 as the first truly global CMO to help prepare the company for its Series B round of funding, create a global brand presence, hire a world-class marketing team and build a demand generation engine to support the sales teams in achieving high-growth revenue targets.We immediately repositioned the company as the world’s leading provider of global payments infrastructure as a service, powering leading banks, fintechs and software providers, e.g. Wells Fargo, Barclays, Coupa, WEX, FIS, and SAP. To fuel brand awareness worldwide, we inked a global sponsorship deal with the Haas Formula One team in February 2022, solidifying our presence amongst the world's elite.We created a new L1-2-3 approach to partner marketing releasing a flurry of press releases and social programs throughout the year to drive awareness. We implemented a new programmatic approach to driving demand for direct sales which aligns marketing and sales around common processes and metrics and ensuring adoption of Salesforce.com to support the execution of these efforts.In 15 months, we delivered on 14 corporate events globally including Money2020 Amsterdam, 21 new blogs, multiple partner events across the US, EMEA and APAC and headlined the World Superyacht Awards in Milan. We implemented 5 vertical demand generation campaigns, and grew our LinkedIn unique visitors 1055% to 21,159 and page views 1035.7% to 52,207.
    View
  • Insightly
    Cmo
    Insightly Dec 2016 - Dec 2020
    San Francisco, Ca, Us
    I joined the Insightly team as the first CMO hire following a 2016 Series-C round of funding to help rebrand and reposition the company from a single product small business CRM app to a multi-product CRM platform, targeting mid-sized enterprises. We completed the first rebrand in 9 months, and a subsequent significant iteration 12 months after that. We entered the Gartner MQ for Sales Force Automation in 2017, and by 2020 had become the niche leader, ranking 7th out of 15 top CRM’s worldwide. We consistently delivered on all quarterly sales lead targets that drove 20+% YOY growth in $ARR, while slashing marketing spend by 60%.How? Great story-telling, drum-beat PR and AR, differentiated product marketing, precision inbound digital marketing (incl. paid search & display, SEM and social media), grass-roots outbound programs and ABM, booming content marketing (SEO), top-notch creative services, customer marketing, continuous sales enablement and a maniacal focus on data.
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  • Datastax
    Cmo
    Datastax Feb 2014 - Mar 2016
    Santa Clara, California, Us
    I joined DataStax as the first CMO hire following a Series-E funding round to consolidate all marketing and end-user training functions and position the company for accelerated growth. The target segment was predominantly enterprise customers across all industries in the US, UK and rest of world. The team consistently generated 40% of the sales pipeline, supported 800+ meet-ups globally, and delivered 1000+ person training events monthly in the US. In 2015 The Cassandra Summit attracted more than 8500 attendees - the largest NoSQL conference in the world. $ARR increased 50% YOY.
    View
  • Salesforce.Com
    Vice President Service Cloud + Cmo Desk.Com
    Salesforce.Com Jan 2012 - Feb 2014
    San Francisco, California, Us
    I was hired into Salesforce.com to run product marketing for Service Cloud, the then 2nd largest business unit after Sales Cloud. The product marketing team were responsible for creating content for training and enabling sales, writing and producing product demos and customer videos, delivering monthly webinars, engaging industry analysts, and presenting on-stage at regional forums and large-scale world tour events (3-5000+ attendees).A significant portion of the year was spent preparing for the annual Dreamforce conference – one of the world’s largest technology vendor events. The goals: build a fully-functional live contact center in the heart of the exhibition floor to showcase all the omni-channel capabilities of Service Cloud and handle all the customer requests during the event; manage the creation of all the content for the Service Cloud track sessions; develop the presentations, demos and customer interviews for the main-stage product keynote, and deliver that session in front of more than 2000 attendees.
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  • Inquira (Acquired By Oracle)
    Vice President Marketing
    Inquira (Acquired By Oracle) Sep 2010 - Dec 2011
    Reporting to the CEO, I was hired to bring structure to an already strong marketing team, build an outbound demand generation engine to help grow sales pipeline, create customer stories and playbooks to support the selling effort, launch a new knowledge-driven sales enablement offering built on Salesforce.com’s Sales Cloud, launch InQuira on-demand, retain the highest level of KCS certification and build a comprehensive PR plans. InQuira was acquired by Oracle and became Oracle Knowledge.
  • Xojet
    Vice President Marketing
    Xojet Jul 2007 - Sep 2010
    Fort Lauderdale, Florida, Us
    Reporting to the Chief Strategy Officer, I was hired to build the demand generation engine and drive advertising for the most well-funded private aviation company in history. The target segments were the world's wealthiest individuals, corporate flight departments and investment banks. In the first 12 months we implemented Salesforce.com, increased leased hours pipeline by 10X through outbound demand generation programs, took a lead sponsorship at the NBAA annual conference and launched a high-profile WSJ print ad campaign to coincide with our $2.1BN front-page funding announcement.
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  • Oracle Corporation
    Vice President Marketing, Uk, Ireland, Israel, South Africa
    Oracle Corporation Jan 2005 - Jul 2007
    Austin, Texas, Us
    Reporting to the SVP EMEA Marketing and the GM of the UK Region, I managed a large team of talented marketing professionals and external agencies across 4 countries. We executed outbound demand generation programs in line with corporate messaging to help drive sales pipeline for products services and industries, invoked external telemarketing resources in support of Oracle’s inside sales teams when needed, delivered more than 60 local and regional events reaching 16500+ prospects and customers, orchestrated Israel’s largest tech conference, and created show flow and content for the annual sales kickoff events.
    View
  • Oracle Corporation
    Senior Director Emea Marketing
    Oracle Corporation Jan 2003 - Jan 2005
    Austin, Texas, Us
    Because of the success of the global demand generation program we developed at HQ, Oracle EMEA wanted to institute these processes locally in every country on a monthly basis. I was asked to return to Europe drive its rollout. Reporting to the SVP EMEA Marketing, I managed a team of 8 sales programs located in Dublin to align with local marketing teams to execute demand generation programs to drive pipeline for the Oracle EMEA Inside Sales teams across 22 countries; the team delivered more than 300 distinct programs over 2 years.
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  • Oracle Corporation
    Senior Director Product Marketing
    Oracle Corporation Jun 1998 - Jan 2003
    Austin, Texas, Us
    I joined the Oracle marketing team as the Director of Product Marketing for Strategic Enterprise Management (SEM), a new business intelligence application suite integrated with Oracle Financials. I was the product evangelist responsible for educating all audiences – internal marketing teams, Oracle execs, sales teams, partners, analysts and customers – on the importance, roadmap and business benefits of SEM. I was personally responsible for creating all collateral assets including product data sheets, thought leadership white papers, product positioning, customer stories, demos, market facing presentations, webinars, press releases and presentations for marquee events including Oracle AppsWorld and OpenWorld.Following the successful launch and rollout of SEM, I was asked to take product marketing responsibility for a significant portion of the E-Business Suite 11i including Financials, HRMS, Project Management, Learning Management, and Business Intelligence Applications. Our team was responsible for all collateral creation, CVC presentations, sales enablement, oracle.com, analyst relations briefings, PR, customer stories, sales playbooks, and Oracle AppsWorld and OpenWorld presentations and track sessions. Annual applications revenues were $1.1BN in 2001.
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  • Oracle Corporation
    Practice Director, Oracle Consulting
    Oracle Corporation May 1996 - Jun 1998
    Austin, Texas, Us
    Oracle was becoming more than just a DB vendor and needed consultants that could speak the language of the business units. I was hired by the SVP Strategic Service Consulting North America to bring deep financial management and business intelligence expertise to support Oracle Tools and Applications implementation projects at large strategic accounts, including Hyundai IT, PacBell and Novo Pignone
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  • Kpmg
    Practice Director
    Kpmg Sep 1990 - May 1996
    New York, Ny, Us
    In 1994, I joined the newly formed Transfer Pricing and Economic Analysis Group, firstly in Palo Alto CA and subsequently moving to Manhattan, New York. I was responsible for developing the financial analyses and intangible asset valuations required to support legal cases involving some of the world’s largest consumer brands such as Pepsi, Tambrands and CPC Foods.In 1990, I joined KPMG as a financial consultant in the Tourism and Leisure group generating feasibility studies for converting castles and their grounds into hotels and golf courses; I produced the Annual Financial Analysis Report for the Vintners Federation of Ireland and the Annual Timber Survey for the construction industry; I spent 14 months working for the Reconstruction and Insolvency Dept. managing the day-to-day operations for companies in receivership.
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Tony K. Skills

Leadership Product Marketing Social Media Salesforce.com Executive Management Sales Start Ups Software As A Service Sales Operations Business Development Competitive Analysis Lead Generation Integrated Marketing Customer Relationship Management Strategic Planning Strategy Marketing Automation Facebook Demand Generation Program Management Marketo Professional Services Marketing Training Product Management Go To Market Strategy Enterprise Software Business Intelligence Saas Management Project Management Public Relations Analytics Accounts Receivable Cloud Computing Crm Strategic Vision

Tony K. Education Details

  • Chartered Accountants Ireland
    Chartered Accountants Ireland
    Tax & Finance
  • Ucd Michael Smurfit Graduate Business School
    Ucd Michael Smurfit Graduate Business School
    Organization Development
  • Institute Of Directors (Iod)
    Institute Of Directors (Iod)
  • Marketing Institute Ireland
    Marketing Institute Ireland
  • University College Dublin
    University College Dublin
    Marketing

Frequently Asked Questions about Tony K.

What company does Tony K. work for?

Tony K. works for Itradedigital

What is Tony K.'s role at the current company?

Tony K.'s current role is Chief Marketing Officer.

What is Tony K.'s email address?

Tony K.'s email address is to****@****tly.com

What is Tony K.'s direct phone number?

Tony K.'s direct phone number is +165038*****

What schools did Tony K. attend?

Tony K. attended Chartered Accountants Ireland, Ucd Michael Smurfit Graduate Business School, Institute Of Directors (Iod), Marketing Institute Ireland, University College Dublin.

What skills is Tony K. known for?

Tony K. has skills like Leadership, Product Marketing, Social Media, Salesforce.com, Executive Management, Sales, Start Ups, Software As A Service, Sales Operations, Business Development, Competitive Analysis, Lead Generation.

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