• Overseeing regional sales activities with meticulous attention to detail• Managing various key accounts• Establishing, implementing and overseeing effective improvements to sales plans, strategies, processes and controls• Implementing production, productivity, quality, and customer-service standards• Delivering a high standard of sales, administrative, marketing and financial support• Maintaining and expanding customer base by training area sales representatives and identifying new customer opportunities• Implementing trade promotions by publishing, tracking and evaluating trade spending• Customer service and liaison, building strong working relationships and effective communication channels with key stakeholders, resolving complaints and enquiries• Conducting service level- and trading terms negotiations with customers• Producing various action plans, budgets, forecasts, reports, presentations, analyses, correspondence and other documentation• Identifying trends• Completing audits• Analysing variances and initiating corrective actions• Implementing and managing change• Performing as a strong member of a cohesive team with strict adherence to health, safety and statutory regulations, service level agreements, quality standards, governance processes and compliance requirements

• Key account management, customer service, sales and liaison• Calling on retail chain stores, wholesalers and independents• Negotiating shelf space and implementing category management• Liaising with store managers, sales managers and buyers• Implementing store promotions and store activities• Managing and delegating tasks to a team of ten field marketers• Providing sales and market reports to the sales manager• Ensuring monthly targets are met in each store