Data Scientist
Current- Implemented custom event tracking across 10+ brands, ensuring data accuracy and consistency across platforms like Google Analytics 4 and Google Ads.- Managed analytics setup and event scripts for 5 brands, maintaining data integrity with less than 5% data variance compared to CRM data. Delivered monthly KPI reports for these brands, which played a pivotal role in improving consumer acquisition channels.- Led hyper-personalized lead generation initiatives, leveraging account-based marketing and behavioral retargeting, surpassing clients' annual targets by $6 million.- Analyzed historical and real-time data using Google Analytics, third-party web personalization tools, and Python.- Created visualizations in Looker Studio for monthly reports and real-time dashboards to track KPIs and also utilized the tool to build storyboards to showcase month-on-month brand performance.- Strategically guided B2C brands on high-value customer targeting and lead conversion, resulting in a 10% increase in monthly sales through data-driven decision-making.
