Director
CurrentOijo was founded by three childhood friends from Kolkata, now based in Delhi. The three were united by common journeys - all three had studied law, done experimental theatre and worked in the media, together as well as on their own - and common frustrations: they found themselves exasperated by how limited the horizons seemed to be when it came to digital storytelling. Since 2012 Oijo has created several independent content platforms in the areas of music, history, development policy, cinema, luxury and fashion. We have also created content properties for some of India’s leading publications and corporate houses. While we started out specialising in digital content, we soon expanded into creating events that combined editorial rigour and high level of attention to detail to deliver brand and business communication and growth.As social media expanded its roster of features, we were one of the first companies across the world to start creating high quality native and original content on social platforms for clients. Today, we are known for social strategies that reflect our design, innovation and editorial experience and open up a world of possibilities for our clients. We are also known for creating highly detailed brand books and crafting media strategies that work around challenges and tap into every potential our clients have. As we look back at the last decade of work, we find pride and joy in much but perhaps our greatest source of strength remains that there is not once have we resorted to cookie cutter strategies for our clients. The near impossible level of attention to detail that we are able to deliver is because of our highly personalised approach in selecting the clients we work with as well as our all-hands-on-deck commitment to every single one of our clients.
