Marketing Content Manager
Kaymedia
Colombo, Western Province, Sri Lanka
- Led comprehensive content strategy development aligned with business objectives, driving digital presence and brand elevation within the Sri Lankan market.- Managed end-to-end digital campaigns, ensuring maximum reach, engagement, and conversion, resulting in 48% increase in brand visibility and 81% growth in audience engagement.- Orchestrated SEO/SEM optimisation strategies, enhancing website traffic and improving search engine rankings.- Oversaw social media channels, crafting compelling content that bolstered brand identity and generated growth in follower base from 0 to over 700,000 active users.- Analysed campaign performance using various analytics tools, deriving actionable insights that contributed increase in campaign efficiency.- Collaborated cross-functionally with internal teams and external agencies to ensure consistent messaging and drive unified marketing efforts.