Kavipriya Mahendhran Email & Phone Number

Reading, England, United Kingdom

• Performed extensive market research to develop target audience profiles; conducted competitor analysis, and understand industry trends.• Developed comprehensive pre-launch marketing strategy to generate buzz, create brand awareness, engage with potential customers and collect feedback from them through online surveys.• Designed a detailed content calendar for social media posts in Instagram and Facebook as part of Social Media Strategy and Planning. • Proactively coordinating promotional activities, and managing ad-hoc duties for seamless execution in operations.

Reading, England, United Kingdom

• Representing Henley Business School and University of Reading as Student Ambassador for Masters programme in the field of Marketing and Communication • Being the first point of contact for prospective students, and answering any queries they might have• Writing blogs to attract prospective students• Engaging in campaigns and events to facilitate admission to Henley Business School

Chennai, Tamil Nadu, India

•The position of Creative Manager in Content and Marketing entails actively engaging in copywriting, design, and marketing• Produced copies for website, emails, and marketing materials like brochures, from ideation to design• Produced creatives for social media feeds and advertisements• Collaborated with the design and digital marketing teams to orchestrate impactful social media campaigns, contributed marketing strategies and produced compelling creatives aimed at attracting new customers and generating 15000+ leads• Executed a digital marketing campaign to recruit International Franchisees, achieving success in appointing and efficiently overseeing the establishment of marketing and operational activities in the target region• Implemented a client retention programme, identifying our top 200 revenue-generating clients. Utilized advanced CRM software to meticulously monitor and optimize service delivery. Spearheaded a personalized gesture program, dispatching bespoke gift packages and prestigious awards as tokens of gratitude and acknowledgment of their loyalty and programme success. Personally interviewed with school coordinators to ensure unparalleled client satisfaction and alignment with their evolving needs

Bengaluru, Karnataka

•Trained in Informatica, SQL, Data Warehousing, ETL tools, ELT tools and OFSAA•Worked in testing and development on an automation project for one of the top three banks in USA •Experienced in LIT testing, RCA Analysis, SQL code writing, SQL code debugging, etc.

Dumyat, Egypt

• Conducted comprehensive market research for clients, encompassing in-depth market and competitor analyses, targeted audience profiling and product development assessments. • Orchestrated strategic marketing campaign planning within specified budgetary constraints, spanning from the pre-launch phase to sustaining efforts for up to 12 months post-launch, ensuring enduring market relevance and visibility for clients' products.

Chennai, Tamil Nadu

• Joined as the youngest content writer and editor. Contributed in creating knowledge products of SpellBee International by doing intensive research in the field of Education and English Language • As an English Language trainer, coached school students via camps at various cities in India and via pre-recorded and live online sessions

Master'S Degree, Marketing (Digital Marketing), Merit

Bachelor'S Degree, Computer Science, First-Class With Distinction

• Elected Class Representative for all 3 years of programme • Secretary of Student Council for the Department of Computer Science.