Client engagement, Account Management, Stakeholder Management, Strategic Insights

Sleuth modeSet up independent businessCreated product and websiteConceptualised from ideation to launchGTM strategy with the productDigital strategy, campaign managerCurrently working on product expansion

Spearheaded research team, entire Bombay Business and ClientsSuccessfully pivoted F2F studies into Digital studies during Covid timesWore multiple hats, successfully managed renewals and expanded existing portfolioResponsible for team allocation, team management and complete project management in terms of timeline, deliverables while adhering to global compliances

Providing solution to business problem at handDiverse industry experience with expertise in the Automotive segment Identifying challenges and gaps in the system (both internal as well as external) Provide sustainable solution to business problemCollaborating actionable insights and findings to improve client businessProject implementation and execution in the US market (10 weeks) for one of the biggest tech giants

Worked on multiple strategic business studies for different FMCG categoriesCreate impactful presentations with story to answer client briefDelivered expert solutions by focusing on consumer behavior

Providing expert solutions by converting complex numerical solutions to clients in business termsAnalysis used for studies:TOM Awareness, Choice behaviour, Perceptual mapping, Key driver analysis using factor analysis, SEM/Path Analysis

Data interpretation using multivariate techniques & aid clients in understanding consumer mindsetDeal with Survey data in SPSSAnalysis done for studies: Brand Health Tracker studies, Segmentation studies, Brand Usage & Attitude studies, Consumer Satisfaction studies, Product Satisfaction studiesData analysis done as per client request. Use of various Analytical techniques:Multivariate Techniques like Dominance Analysis, Key Driver Analysis, Factor Analysis, Logistic regression, Discriminant Analysis,Quadrant Analysis, Correspondence Analysis to address business objective.

Graduate Assistant at the UniversityAssisting professor with notes, assignmentsTaking classroom lecture when needed