Kavita Maharaj Smith Email & Phone Number

United States

Innovative Visual Effects and Digital Production Company

Greater Los Angeles Area

Act as an extension to agency and corporate teams, bringing strategic PR leadership and program execution to engage, inform, and impact a diverse set of audiences, media partners, multicultural communities, and influencers that deliver on measurable business goals. Build, lead, and implement integrated marketing communications programs with services that include: content development and management, media strategy and relations, influencer engagement, social media strategy, community engagement, event management and coordination, partnerships (including spokespeople), account and project management.Clients include: Lionsgate Studios - FATALE - developed multicultural communication and digital strategy to drive the film's core narrative with key press members, influencers, culture, and community. Solstices Studios - first theatrical release - Unhinged. Executed field publicity and multicultural marketing outreach in top 50 key markets, including navigating health policy and promotional activities impacted by COVID-19 to ensure the safety of talent, media, promotional, and theater partners.Taikuli Productions - Let Them Play: A Triathlon Across America - developed national publicity strategy and execution for the documentary film chronicling former MLB star Eric Byrnes’ epic journey to raise awareness and funds combat inactivity and to bring PLAY to kids everywhere.

Greater Los Angeles Area

Develop and lead strategic, creative, global integrated marketing and publicity campaigns for 15+ film & TV releases per year across Fox Theatrical, Fox Television, FX Networks, Fox Searchlight, MGM, Annapurna and National Geographic that generated over $2,000,000,000+ in annual revenue. Served as steward across global marketing and cross-functional teams to create seamless alignment and clear understanding of business priorities to drive brand goals and messaging through external and internal communications. Key releases included Deadpool 1 & 2, Greatest Showman, Alita, Booksmart, Missing Link Hidden Figures, Gifted, and Kingsman: The Golden Circle. Past titles have included The Martian, TROLLS, Logan, Wolverine, Family Guy, Nat Geo Story of God, and MARS, Fox TV Family Guy, Empire, etc My contributions to Deadpool 2 resulted in over 1.4 Billion earned media impressions.Consistently optimized communications by working with colleagues, filmmakers, talent and members of the press. I also maintain awareness of new technologies, social listening, entertainment media trends and competitive intelligence to help identify new opportunities.I have led planning and execution of scalable experiential events, press junkets and industry events at high profile venues that have included CES, E3, Sundance Film Festival, SXSW, TIFF, NYFF and San Diego Comic Con.

Greater Los Angeles Area

Developed and led publicity and special events campaigns for theatrical tentpole award winning releases for the home entertainment window. Titles included X-Men, Wolverine, Planet of the Apes, Maze Runner, Fault in Our Stars and Prometheus tied to the launch of Fox’s first EST releaseRecognizing opportunities to improve engagement, launched the Fox Insiders Consumer Micro Influencer Program, building an influential network bloggers covering the Tech, Consumer, Parenting, Book, and Entertainment industries.Fostered strategic promotional partnerships that included Beats by Dre, the Los Angeles Dodgers, the National History Museum, Samsung, and Tourism of Iceland.Steered the year long public relations campaign for the opening of the Fox Innovation Lab

Los Angeles, California, United States

Developed and executed publicity campaigns for award-winning film and TV releases including Avatar, Slumdog Millionaire, Alvin, and the Chipmunks, 24, Simpsons, Family Guy, and Prison Break, amassing millions of earned media impressions to help develop a franchise business model.Built and led publicity and marketing communications strategies valued at $1,200,000 for Avatar's release, including a $1,000,000 PR partnership with Earth Day Network to plant 1,000,000 trees worldwide with director James Cameron.Maintained relationships with Fox television/theatrical colleagues and critical external clients (filmmakers and producers) to ensure significant publicity, marketing communications, and streamlined decisions across all cross-functional groups.

Los Angeles, California, United States

Developed & executed strategic communications & publicity for Sony Home Ent (SPHE), managed corporate communications, as well as consumer-facing theatrical & physical/TV releases & new home entertainment format - DVD. Produce all-company internal meetings & events, as well as outward-facing promotional initiatives, including publicity stunts, premieres, junkets, & press tours, resulting in mass awareness for studio properties.