Develop and implement strategic, comprehensive and integrated communications and public relations activities that increase awareness of IIM Bangalore. Manage all communication, public relations, branding, social media, video production, and web content creation for India’s premier management school. Work with 10 staff members; lead multi-departmental teams to support school’s media outreach. Set and implement social media and communication policies. Plan and execute media conferences and… Show more Develop and implement strategic, comprehensive and integrated communications and public relations activities that increase awareness of IIM Bangalore. Manage all communication, public relations, branding, social media, video production, and web content creation for India’s premier management school. Work with 10 staff members; lead multi-departmental teams to support school’s media outreach. Set and implement social media and communication policies. Plan and execute media conferences and interviews. Write and edit press releases, annual reports, technical reports, magazine articles, web content, and collaterals. Create/evaluate department logic model to measure success of branding and outreach tactics• Put together the school’s first structured Communications Plan• Developed and oversaw an organizational crisis communication plan• Established new relationships with key target markets in Asia and industry collaborators• Represented the school at global conferences for communications managers in management education at Yale School of Management, and ESMT Berlin • Successfully promoted, in the media, the launch of the school’s key initiatives with global investment banks, global B-schools and international NGOs• Launched the school’s online and social media presence, prepped faculty speakers for online events like webinars• Develop and manage operational and project budgets to carry out department objectives• Work closely with school’s top management and board to update strategic plan, using new Vision, Mission and Value Statements to better promote the brand• Negotiate all media buys and designed all print and online advertisements• As key web content strategist, manage 10,000-page school site; lead developer, designer, and content experts in successful redesign and rebranding of site Show less

Led a team of copy editors, reporters and photographers; prioritize news and features, edit copy and coordinate with news bureaus. Edited a lifestyle, fitness and health weekly supplement called Living. As a special interest, contributed columns, features, news stories, interviews and book reviews to various sections of the paper such as the Sunday Magazine and Spectrum, the State supplement. Edited a children's supplement called Open Sesame.

Responsible for the daily news edition; led a team of copy editors, reporters and photographers; prioritized news and features, edited copy and coordinated with news bureaus. As a special interest, contributed columns, features, interviews and book reviews to various sections of the paper.

Job involved directing and editing content for print and Web pages; and developing style guides and quality control processes for a team of 25 technical writers. I have created content for Education (Tally Academy and Tally courses in UG and PG universities), Sales and Marketing (collaterals), Tally Magazine and Tally’s website.