Kavitha N. Email & Phone Number

Washington, Dc, Us

Washington D.C. Metro Area

Oversee all aspects of a boutique consulting practice and deliver key strategy, advice and guidance to startup and nonprofit clients. Generate new business through referrals and networking. Manage client expectations and expand current client accounts by demonstrating robust value and ROI. Adapt to various client cultures and leadership dynamics.Review client challenges and objectives, developing customer success programs, plans and procedures to build awareness, foster demand and grow revenue or funding. Demonstrate comprehensive understanding of client’s business. Aid client achievement by performing research and analytics, establishing online presence, improving sales cycles and increasing membership and customer retention. Produce content for blog posts, websites, social media, collateral, targeted email campaigns and videos (collaborating with external agencies). Develop mechanisms for customer feedback. Automate marketing communications whenever possible to sustain results. Cultivate relationships with reporters, producers, bloggers and columnists. Brief senior management on account activities and results.

Washington D.C. Metro Area

Developed strategic marketing plans (including innovative offers and promotions), identified new channel opportunities, established channel expansion plans, clarified segment objectives and defined messaging, positioning and key metrics. Led 5-member team to fully execute strategic marketing and business development plans, driving XM subscriber growth through major automotive partnerships. Served as company Brand Ambassador to partners and developed both B2B and B2C strategy and campaigns.Collaborated with Brand and Revenue Management teams to understand automotive partner needs and ensure alignment with SXM objectives and marketing activities. Drove integration for program and new vehicle launches including TV, print, online, viral marketing, social media presence and consumer events to foster brand exposure, activations and market share growth.- Created more than 35% revenue lift within vehicle option sales (over forecasted units) through co-marketing programs. - Grew major account XM subscription rate from 40% to 50% (of all vehicles purchased) through marketing efforts.- Partnered with Marketing and Technology teams to develop product vision and prioritized roadmap based on customer needs and ROI objectives.- Executed company’s first Customer Loyalty campaign leading to extended annual subscriptions and 15% improved customer retention.

Reston, Va

Defined function vision, direction and objectives. Managed 3-member Marketing team to proactively meet marketing requirements across distribution channels, coaching employees through challenges, providing professional development opportunities and motivating strong performance. Developed strategy and execution of marketing programs and policies to support national and local sales objectives, a 150-member Sales team, 200 indirect distribution points and 50 retail locations. Drove continuous improvement of department practices and operations. Strategically created demand for company’s small business solutions through lead generation programs, pricing, promotions and integrated marketing campaigns. Managed resources and assignment of creative activities to optimize achievement of objectives.- Increased Small Business segment sales by more than 15% and improved awareness of solutions internally and externally by more than 10%, all within a 3-month period.- Developed ecommerce channels, incentive strategy, advertising and direct marketing strategy. - Identified key channels and markets to increase subscribers and distribution by over 35%.- Established and executed on multiple concert and sports sponsorships including campaigns and relationships with Washington Redskins, Wizards and Capitols.- Created all corporate communications including brand identifies, electronic and print collateral, direct mail, databases, print advertisements, television spots, radio commercials and websites.

Bachelor Of Science (B.S.), Chemical Engineering

Mba, Finance And Marketing