Kavitha Selvakumar Email & Phone Number

Singapore

Singapore

I drive the implementation of comms initiatives and integrated marketing campaigns which build EDB's thought leadership reputation and promote Singapore's value propositions as a business and investment destination. Duties include developing comms narratives and content for local and overseas earned media opportunities, working with business units and.

I led a team in strategising and executing national level public communications plans to promote understanding and support for Singapore’s healthcare policies and managed the COVID-19 national comms response. Duties include media management, engagement of internal and external stakeholders, crafting of media materials for the ministry's political office.

Worked with cross functional teams to plan and execute marketing and communications plans related to home ownership. Performed full suite of functions under the corporate communications portfolio which included developing relationships with media and stakeholders to facilitate favourable reporting, social media management, development of materials for.

Provided counsel to other government agencies on their communication of key national level policies and campaigns. Conceptualised marketing campaigns and developed content for some of these key initiatives. Developed tools to take a data driven approach to comms and to analyse the effectiveness of communications efforts. I was also part of the crisis.

Formulated and implemented policies and codes of practices for the different media platforms (e.g broadcast, internet, performances). Engaged the media for positive reporting on media regulatory policies. Managed feedback and consultation sessions with the industry players and members of the public on media content policies and licensing matters.

As part of CNN Traveller magazine’s business development team, I identified prospective leads in the APAC region for ad sales in CNN Traveller’s business magazine, worked with the editorial team to conceptualise content and advertising packages for the magazine and managed key accounts consisting hotel chains, luxury brands and banks. Launched new.

Conceptualised and produced entertainment and info-ed programmes for Channel 5. Duties included researching potential programme ideas, pitching these ideas to senior management as well as supporting post-production.

Master Of Mass Communication

Bachelor Of Media Studies

A Levels