Kavrine Mo Email & Phone Number

Cairns, Qld, Au

Sydney, New South Wales, Australia

Cairns, Queensland, Australia

Cairns, Queensland, Australia

- Held responsibility for overseeing sales and marketing activities for two prominent Accor hotels, namely Pullman Cairns International and Novotel Cairns Oasis Resort, focusing on the Greater China market and domestic Chinese market in Australia.- Successfully cultivated relationships with traditional travel agents and online travel agents, with a particular emphasis on securing C-trip as a major distributor for the hotels.- Conducted regular product training sessions for trade partners to ensure a comprehensive understanding of the hotels' offerings.- Innovatively developed new sales channels, such as implementing livestream sales strategies, to expand market reach and attract a wider customer base.- Established and managed Chinese social media pages for both hotels, leveraging these platforms to engage with the Chinese audience and enhance brand visibility.- Secured media exposure opportunities through various resources and actively assisted in photo and video shoots to promote the hotels effectively.- Translated the full official websites of both hotels and F&B menus into Chinese, enabling seamless access to information for Chinese-speaking guests.- Personally addressed and responded to online comments and inquiries, ensuring prompt and satisfactory customer service experiences.- Assisted the front office team in implementing Accor's loyalty program through the wholesale channel, enhancing customer loyalty and satisfaction.- Collaborated with F&B team to successfully create and promote customized set lunch and set dinner options for Chinese tour groups, achieving excellent results.

Cairns, Queensland, Australia

- Played a crucial role in preparing GBR Helicopter's Flight Training Centre products for market entry into Greater China, utilizing various trade distribution channels. Actively participated in helicopter forums in China, establishing partnerships with Chinese helicopter flight training schools to attract students seeking helicopter training in Cairns.- Undertook diverse contracted projects for prominent organizations including Tourism Australia, Tourism Event Queensland, Tourism Tropical North Queensland, Tourism Kuranda, Cairns Airport, Pullman Cairns International hotel, Queensland Rail, Big Cat Green Island Cruise, Stateland Property Development and others, specifically focused on China market-related initiatives. Responsibilities encompassed hosting media familiarization tours and travel agent familiarization tours, managing and maintaining Chinese social media platforms (WeChat & Weibo), developing and managing Chinese websites, providing translation and interpretation services, and serving as an event host.- Managed inbound tours, with a primary focus on catering to high-end FIT (Free Independent Traveler), incentive groups and charter groups, ensuring exceptional service delivery and unforgettable experiences for clients.- Assisted Chinese companies in exploring and identifying business opportunities in Australia, leveraging my knowledge and expertise to facilitate successful partnerships and ventures.

Cairns, Queensland, Australia

- Elevated company and product profile by successfully establishing and nurturing wholesale and retail accounts for Quicksilver Group's diverse range of products in the Greater China market, encompassing 8 Great Barrier Reef cruise brands and Green Island Resort.- Implemented effective strategies to enhance product awareness among buyers and consumers, utilizing familiarization tours, trade shows, briefings, and trainings. Resulted in consistent sales growth and increased revenue.- Orchestrated the planning and organization of the China Sales Group (an alliance comprising over 10 Australian attractions and hotels led by Quicksilver). Spearheaded agency roadshows, agency trainings, consumer roadshows, and the establishment of branded Great Barrier Reef theme shops across China. These initiatives were aimed at attracting a larger number of guests to Cairns and the surrounding region.- Responsible editor for the Great Barrier Reef tour handbook. This handbook contains 4 classic and adventurous itineraries designed by me for the travel agencies, all of which featured products from the China Sales Group. Whether it's group tours or individual self-guided tours, it ensures that guests can fully experience the wonders of Cairns and the Great Barrier Reef. The handbook also includes a wealth of useful information about the local area in Cairns, providing convenience for tour leaders, guides, and frontline sales staffs at the travel agencies in China, enabling them to sell Cairns' tourism products more effectively.Through my tenure as Sales Manager Asia at Quicksilver Group, I successfully raised the company's profile in Greater China market, expanded market reach, and drove consistent sales growth. My ability to develop and execute effective sales and marketing strategies, represent the organization in diverse settings, and foster strong client relationships has resulted in significant achievements for the company.

Guangzhou, Guangdong, China

Accomplished brand manager and business developer with a track record of success in the Chinese and French markets. Demonstrated expertise in launching a new French brand for bags and accessories, driving market penetration, and expanding brand awareness. Adept at conducting comprehensive market research, developing business plans, collaborating with designers, sourcing OEM factories, ensuring quality control, implementing sales and marketing strategies, and managing import/export processes. Proven ability to identify new clients for existing product lines and propose innovative offerings. Committed to delivering exceptional results through meticulous planning, strategic thinking, and strong cross-cultural communication skills.Key Skills:- Market research and analysis- Business planning and strategy development- Design optimization and collaboration with designers- OEM factory sourcing and quality control- Sales and marketing strategy implementation- Brand awareness campaigns and event management- New client acquisition and product proposal- Import/export process management and documentation

Guangzhou, Guangdong, China

- Developed and maintained wholesale accounts in Southern China, driving sales across multiple segments such as park admission, hotel bookings (Disney's Hollywood Hotel & Hong Kong Disneyland Hotel), Youth Programs, and MICE.- Exceeded sales targets by an impressive 300% in the first year of joining the company, demonstrating exceptional sales performance and market penetration.- Effectively managed cooperation advertisement budgets allocated to each wholesaler, maximizing the budget utilization to stimulate sales and enhance brand awareness.- Organized diverse marketing activities, including printed advertisements, radio ads, TV commercials, mall shows, and consumer road shows, tailored to the specific market dynamics and target audience.- Gathered timely market intelligence and provided valuable insights to upper management, facilitating informed decision-making and strategic adjustments in sales strategies.- Identified and cultivated partnerships with additional wholesalers who met Disney's standards, expanding the distribution network and market reach.- Led frequent product training sessions for travel trade partners, ensuring their comprehensive knowledge of Disney offerings and enhancing their ability to promote the products effectively.

Guangzhou, Guangdong, China

- Served as the exclusive point of contact for public relations functions with China Customs and China Inspection & Quarantine (CIQ), maintaining effective communication and fostering positive relationships.- Played a pivotal role as a member of the team leaders for the "Guangzhou Asia-Pacific Hub" project, facilitating communication and coordination among Customs, CIQ, and FedEx.- Managed various issues, including regulatory concerns, operating procedures, hub construction, IT infrastructure, system development, bonded transfer, bonded warehouse for aircraft parts, line maintenance, ground service equipment, and shipping coordination using commercial airlines.- Led the development of the "Guangzhou Asia-Pacific Hub Operation Manual," providing comprehensive guidelines and standard procedures for hub operations.- Spearheaded the creation of "Hub Supervision Measures," ensuring adherence to regulatory requirements and operational excellence.- Acted as a key member of the negotiation team for the "Asia-Pacific Hub MOU" with government agencies, including Guangzhou Municipal Government, Customs, and CIQ.- Contributed significantly to the "HK Cross-Border Trucking" project, developing procedures, contingency plans, and providing round-the-clock support to the operation team.- Obtained necessary licenses from Customs and CIQ for FedEx Asia Pacific Hub operation and FedEx self-use equipment importation, ensuring compliance and tax exemption.- Provided regulatory advice to the FedEx operation team, studying feasibility, and advocating for process streamlining to enhance efficiency and service standards.

Guangzhou, Guangdong, China

- Developed and cultivated a robust portfolio of corporate accounts in the Southern China market, starting from scratch.- Secured major corporate clients, including the US Consulate General in Guangzhou, P&G, Nike, Adidas, Microsoft, IBM, Jabil, TCL, Huawei, Mattel, Amway, and others.- Provided comprehensive product trainings to business partners, including travel agencies and multinational enterprises, ensuring a deep understanding of the company's offerings and fostering long-term relationships.- Strengthened relationships with government entities, both Chinese government agencies and the US Consulate General in Guangzhou, through effective communication and collaboration.- Organized impactful marketing events, such as the NWA Guangzhou One Year Anniversary Soiree, NWA Baseball Family Day, NWA wine tasting event, and Skyteam Corporate Appreciation Party, resulting in heightened brand visibility and customer engagement.- Conducted thorough market research to identify new business opportunities and stay updated on industry trends and competitor activities.- Achieved high levels of customer satisfaction by providing exceptional service and addressing client needs proactively.- Collaborated closely with cross-functional teams, including sales, marketing, and operations, to ensure seamless customer experiences and maximize account growth potential.

Hong Kong / Paris / Shanghai / Guangzhou

Corporate Indoor Sales (2004.5 – 2004.11)- Provided comprehensive pre-sales, sales, and after-sales services to major corporate accounts.- Cultivated and maintained strong customer relationships with corporate clients.- Supported the corporate sales account manager in their activities.Ticketing Agent (2003.10 – 2004.5)- Delivered efficient pre-sales, sales, and after-sales ticketing services to walk-in and online customers.- Conducted ticketing training for call center staffs during the initial setup phase.In-flight Interpreter (2002.9 – 2003.9)- Interpreted all in-flight announcements, facilitating communication between Chinese passengers and French crew members.- Actively promoted the loyalty program to Chinese passengers.- Provided assistance with duty-free sales.