• Getting business requirements from the respective Business Teams, identifying the underlying business case and building a generalized solution• Make recommendations regarding product features.• Investigate customer reported issues which may get converted into new user stories, workarounds or other actions • Collect, analyze and aggregate data from various internal resources • Analyse deliverable to determine if requirements were fulfilled in solutions and if those solutions were impactful.• Participate in peer reviews of product deliverable to ensure that requirements were interpreted correctly.• Collaborate with technical team members and subject matter experts to promote the product vision.• Lead a team of BA and programmers • Work with clients and sales prospects to obtain Voice of the Customer (VOC).