G Kavya Email & Phone Number

• Managing client's social media accounts across platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok to enhance brand awareness and engagement.• Executing comprehensive on-page and off-page SEO strategies, ensuring prominent rankings in search engine results pages (SERPs) through content optimization, meta tags enhancement, and high-quality backlink building.• Integrating, setting up and managing Google Search Console and Google Analytics for in-depth performance tracking.• Planning, executing, and managing paid search and paid social media campaigns across various platforms such as Google Ads, FB Ads Manager, and LinkedIn Ads Manager, optimizing ad spend, targeting, and creatives to maximize ROI and conversions.• Utilizing SEMRUSH and SE Ranking platforms to conduct thorough SEO analysis, keyword research, and competitor analysis, resulting in data-driven recommendations for improved search engine rankings.• Developing visually compelling content and artwork using tools like Canva, CorelDraw, and Adobe to increase followers, likes, and brand visibility across social media channels.• Conducting thorough competitor analysis, including research on keywords, competitor ads, backlinks, and website audits, to formulate strategies aligning with client needs and objectives.• Understanding client requirements and developing digital marketing strategies, formulating customized marketing plans and recommendations based on client goals and objectives.• Executing marketing campaigns, continuously monitoring and tracking results against key performance indicators (KPIs) using tools such as MS Excel, Google Analytics, and Meta Suite Analysis to optimize campaigns and extract actionable insights.• Sharing detailed reports and insights with clients, offering recommendations for optimization and improved ROI, and conducting regular meetings to discuss ongoing campaigns, address concerns, and collaborate on strategies for optimal results.

Visakhapatnam, Andhra Pradesh, India

 Marketing Activities: • Performed marketing for Executive Educational Programs and Conferences, Activities included content creation and designing (Flyers, Brochures), Website content, Ads placement, Budgeting and forecasting, online media marketing (Facebook, LinkedIn, Email, Instagram) and offline media marketing (Newspaper, B2B) campaign creation and monitoring• Increased total page followers for FB and LinkedIn pages and reached minimum 95% target of program enrollment. Executive Program Management & Academic Administration:• Maintained and Responsible for all faculty data and activities related to Dean Office. • Managed end to end process in Executive programs and Conferences. (e.g., Budgeting, Admin Approvals, Marketing, Designing Flyers, Program Calendar preparation; Admissions, Registrations, Scheduling, Examination management, Grade summary preparation, Result preparation, Certificates Preparation, Vendor Management, Billing, Procurement, Feedback, Interacting and Communicating with Internal & External teams, Logistics arrangements etc.) • Successfully coordinated over 30 executive-level short-term programs and 3 national and international conferences, ensuring smooth operations and exceptional participant experiences through collaborative efforts with vendors.• Contributed to the Project Office in the selection of architects for the Construction of the Permanent campus, involving the floating of tenders, selection of bidders using Tender Wizard, and developing a methodology for participant selection and evaluation.• Part of Women Startup Program (WSP) in Initial Screening of Participants and Co-ordinating for WSP Bootcamp.  Course Work:• Assisting Professors in Operations Area (Preparing Course Outline, Collecting Course Material, Grading, Collecting data for research work) • Paper Presented at International Conference titled: An Optimization Model Using MVRP for Cash Management in Banks. ICORDS 2019, India. Dec 28-30, 2019.

Visakhapatnam

• Paid Search and Paid Social Campaigns: Strategically planned and executed paid search and paid social campaigns to enhance product visibility and drive customer engagement. This encompassed leveraging platforms such as Google Ads and social media advertising to effectively promote our products.• Brand Awareness Initiatives: Managed brand awareness campaigns through paid digital advertising. Utilized online and social media channels to create targeted advertising content that resonated with our audience, ultimately boosting brand recognition.• Performance Monitoring and Optimization: Monitored and reported on the performance of paid search and paid social campaigns, utilizing data-driven insights to assess the effectiveness of our strategies. Actively optimized campaigns to achieve desired results, driving revenue growth.

Visakhapatnam

• Digital Advertising: Using various digital advertising platforms, including Google Ads, Facebook Ads, Instagram Ads, YouTube, and LinkedIn Ads, to design and execute targeted campaigns that enhance brand visibility and drive customer engagement.• Revenue Growth and Awards: Achieved a 50% revenue increase and received the Best Employer Award.• Vendor Management and Team Leadership: Managed a team of 8 marketing professionals, fostering seamless collaboration and ensuring the effective execution of marketing strategies across diverse advertising platforms. Collaborated with marketing vendors to align external efforts with internal goals, driving cohesive and impactful campaigns.• Data Analysis and Reporting: Utilized MS Excel to generate detailed reports, providing comprehensive insights into the performance of marketing campaigns.

Hyderabad Area, India

Department : MarketingTitle :“Learning Technologies - Customer Retention And Engagement Strategies ; Designing A Technology Adoption And Evaluation Frame WorkRoles and Responsibilities:• Worked on “iON Learning Exchange Platform” to engage and retain customers.• Conducted surveys, a comparative study of modules, coordinated for workshops, designed a framework for evaluation and suggested changes for improvement.

Visakhapatnam

Roles and Responsibilities:• Analyzed daily work status and coordinated with different departments to have a smooth flow of operations.• Developed and implemented comprehensive vendor management strategies for the textile manufacturing division.• Negotiated contracts with textile suppliers to secure favorable terms, including pricing, quality standards, and delivery schedules.• Conducted regular vendor performance evaluations and implemented improvement plans to enhance supplier relationships.• Collaborated with cross-functional teams, including production, quality control, and finance, to ensure seamless integration of vendor activities.• Monitored and analyzed vendor performance data, identifying trends and areas for improvement to meet production and quality targets.• Established and maintained strong communication channels with vendors to address concerns and resolve issues promptly.• Ensured compliance with industry regulations, ethical standards, and company policies in all vendor relationships.• Streamlined processes, to increase better time resource utilization, monitoring & self-driven operations based on the define timeline and well-organized time. Projects :- Automatic Generation Of Cut Plan Table Plan Projects

Master Of Business Administration - Mba

Bachelor Of Technology - Btech, Eee

Intermediate, Mpc

Ssc