Lead Analyst for Alternate Payments offered in FullStack integrations including ApplePay, GooglePay & Local Paymnent Methods in Europe & LATAM like iDEAL, Sofort, Oxxo, Mercadopago, etc.Responsible for E2E analytics framework from the instrumentation, wrangling and visualization of data.Collaborating with cross-functional stakeholders from Product, Engineering and Sales to optimize product performance and promote widespread adoption through regular readouts with actionable insights.Lead Analyst for MultiParty Payments in verticals like Marketplaces, BillPay and eCommerce platforms promoting adoption of FullStack integration features in the domain.

Spearheaded groundwork on the launch of VenmoPay in PayPal SDK.Performed cost-benefit analysis to size opportunity, identified merchants for pilot phase, designed KPIs and computed targetsCollated data from multiple sources and built dashboard to capture 360° view of performance across all segments, computing Click Through Rate, Conversion Rate and Payment Approval Rate metrics. Identified friction points in checkout flow and designed AB tests to measure lift from improved features; computed incremental revenue enabled accounting for cannibalization and novelty effect

Built a central dashboard of Braintree's Financial data across key dimensions custom to the Gateway business while aligning definition of key metrics to Inc standards.Led analytics for implementation of PSD2 compliance in all credit card transaction flows, supporting in the enforcement of merchant adherence to new regulations, measuring impact of declines, identifying problem cohorts with poor user experience and helped shape the communication strategy to onboard non-compliant merchants.As part of a Tiger team effort to transform transaction approval rate reporting, built a suite of elegant and advanced Tableau dashboards that enabled self-served deep-dive investigation on merchant trends to empower relationship managers to troubleshoot issues and derive near-real-time insights significantly reducing “Time to Detect”.

Led the launch of key competitive and regulatory features to improve Approval Rates in Card transactions that saved $780k in losses, $6M in fines and brought in $730k in incremental revenueHelped migrate several merchants from legacy integrations to new integration in cohorts by analyzing feature usage and helped shape roadmap for parity development.

Helped shape several key migration strategies to onboard SMB & LE merchants onto the latest integration stack; was instrumental in the efforts to bridge the gaps and achieve feature parity in new stack by extensively analyzing merchants' usage patterns and business cases influencing them.Contributed to a cross-functional effort across sales, finance, and pricing teams to lead the Churn Mitigation program delivering critical product insights and usage pattern, resulting in retention of merchants worth $20M in annual revenue

Worked closely with Engineering and Product leaders to establish analytics infrastructure from the ground up, designed KPIs to measure progress of OKRs and enforced data-driven approach to all key strategic initiatives Built data and BI assets; modeled lifetime value of a subscription and created a classification to identify recurring payments among all saved wallet transactions.Designed and launched AB experiments, analyzed behavioral data to unearth opportunities.Led analytics for multiple strategic partnerships and feature launches, regularly presenting performance to a multi-functional SteerCo comprising both internal and external, technical & non-technical leaders, clearly storylining impact of issues and fixes

Optimized querying for data extraction and transformation, drawing from large databases followed by exploratory data analysis and trend analysis. Building of creative and intuitive reports and dashboard and comprehensive documentation. Trained new recruits in SQL, Tableau, Basic Statistics, R and introduced client business concepts. Mentored new team members and eased onboarding process. Autonomous individual contributor in a big connected team. Analyzed product trends, liaised with product managers and client analysts and measured impact of changes to report to C-level executives.

Building test scripts in adherence to protocol exhaustive of all functional requirements. Dry run and execution of tests to ensure conformity. Raising and following up on issues and defects.

Branding & Sales strategy development. Creating a social media presence on multiple platforms and developing promotion strategies by creating multimedia content.