Digital Marketing Strategist
CurrentDeveloped hundreds of campaigns using pay-per-click, Facebook ads, Google and Bing, and monitored key performance indicators for engagement, A/B testing, behavior, website traffic, and geo-targeting. Created and implemented PPC campaigns for lead generation, brand awareness, and eCommerce sales.Highlights:✅ Launched, tracked, and adjusted the performance of paid social, search, and all other digital channels for clients.✅ Develop digital media strategies for current and new client campaigns that include objectives throughout the customer journey✅Proactively managed and sought publisher and vendor relationships to stay relevant with industry trends.✅ Actively engaged with other members of the company to continuously strive to improve processes, create efficiencies and reduce costs.
