Rohit Kawatra Email & Phone Number

Product, Strategy, Banking Alliances, EMI, BNPL, Exchange, Trade-in

India

Mumbai

Working towards revolutionizing the Retail industry. Giving customers financial leverage and improved purchasing power. Giving brands an increased ticket size and repeat purchase.

Gurgaon

Entrepreneurial Venture bridging the gap between sellers and eCommerce portalsBuilding alliances with brands and/or traders and introducing them to eCommerce as a sales platformCreating, implementing, communicating and managing the online strategic business plan for sellers according to the product bouquet and price pointMaximizing the commercial potential of the e-commerce sellers through commercial understanding of the product, customers and possible channelsRegistering sellers on various ecommerce portals like Flipkart, Snapdeal, Shopclues, Paytm et al depending on the strategy and vision of the sellers’ brandsListing, Uploading, Cataloguing, Marketplace Management and Order Management for various sellersLiaising with third party services like packaging and logistics partners on behalf of the sellersRegularly gathering market feedback to further improve effectiveness of e-commerce marketing strategies Devising season specific and occasion specific strategy, involving discounts, bundling, offers and schemesDeploying promotions through and with support from eCommerce portals to fuel salesEnsuring seamless integration between marketing activities, eCommerce platforms and external agencies to support sales Devising Digital Media strategy for the sellers’ brandsImplementing SEO and SMO through external agencies

Pune

Responsibilities:1. Brand Management(a) Keen role in strategic decisions(b) Responsible for overall life cycle of brand(c) Regular study of the brand2. Brand Positioning(a) Packaging & packing, Pricing, Promotions, Placement / penetration(b) Feasibility study and product launches3. Integrated Marketing Communication(a) Media Planning & spends - TV, Radio, Print, Internet, Out of home media(b) Co-ordination with Ad agencies(c) Concept / theme development for respective Ad campaigns(d) Organising promotional activities(e) Ad budgets allocations, utilizations & Cost benefit analysis4. Market study(a) Market potential, Competitors(b) Market trends & new developments(c) Analysis and Brand profitability studyInitiatives:1. Handling a project targeted at revamp of the brand in Mumbai

Mumbai

Responsibilities:1. Export of fish, Cephalopods and shrimps from Indepesca Overseas Pvt. Ltd (sister concern of Triton Group) to Europe, Middle East, South Africa, West Africa and China2. Understanding the market dynamics in these countries, the supply and demand scenario, the trade barriers, the political uncertainties, government rules and regulations that affect trade in these countries. 3. Following up with the suppliers in these countries till the time of dispatch of goods from their factory to the time the goods reach the distribution location4. Understanding the seasonality of the various products in order to get the best deal for the location.5. Keeping track of inventory at Indepesca Overseas Pvt. Ltd.6. Coordinating with agents and working out deals for buyers in Europe, China and Middle East.7. Setting up sales target for distribution in South Africa, Northern Africa and Eastern Europe and following up with them on the same.8. Ensuring the proper documentation that is specific for each location.9. Keeping a track of cash flow of the concerned distribution.10. Closely working with shipping lines and agents to get the best freight rates for various dealsInitiatives:1. Business Development in BOTSWANA and GHANA: found markets for seafood and suppliers for sourcing bovine products2. Added seafood buyers worth business $2.1mn/yr & bovine products sourcing business of $6.6mn/yr from Botswana3. Added seafood buyers in CHINA, GREECE and ITALY4. Analysis and improvement of sales in Goa region5. Converted few large accounts like Country Club and Aguada(both Goa); Generated leads at Taj (Goa)

Greater Noida

1. Analysis of causes of inconsistencies in the inventory planning and back-orders2. Performed fit gap analysis of Order Planning module in both systems (‘Servigistics’ vs. manual system)3. Assessed impact of Forecasting methods, ABC classification, Lead Time on EOQ, Safety Stock and Order Planning4. Also analyzed the aptness of inventory planning software ‘Servigistics’ and compared with existing methodsInitiatives1. Project implementation resulted in improving of customer satisfaction by 7.3%2. Executed a performance audit of ‘Servigistics’ to outline deficiencies and improvements in the same

Chennai

Responsibilities:1. Implemented the Accounting System- FinApps for a major US Insurance Client2. Created a software application used for recording and monitoring the cash flows3. Designed user interface for another applicationInitiatives & Recognition1. Saved 15% of project time by developing a software tool for automation of multiple file data extraction2. Led the training batch to win “Empowered” program at Cognizant for exceptional display of presentation and inter-personal skills (2008)

Greater Noida

Studied the implementation of 5S at Honda Frame Assembly Department

Master Of Business Administration - Mba

Activities and Societies: 1. Elected Member, Cultural Committee, 2010 – 2011 Accomplishments a. Organized the maiden Annual cultural.

Bachelor’S Degree, Mechanical & Automation Engineering

Activities and Societies: Always been in top 15% during B.Tech. Member, Event Management Team, Annual Cultural and Technical fest, 2005 –.

Schooling, Science

Academics 1. Was awarded scholarship under National Scholarship Scheme, 2003 2. Scored 100% marks in Mathematics in Class 12th, 2003 3..