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I lead creative work at Sterling Communications, a nice PR agency in Silicon Valley. I work with clients to translate business goals into brand messages. Then creative strategies. Then public relations programs. Then websites, presentations, and other things that amplify PR. For a few companies, I also write bylined news articles. Before Sterling, I worked in executive relations at Apple, an amalgam of customer service, tech support, and therapy. I've also been a daily news reporter, political ghostwriter, marketing director, and the world’s worst fry cook (which taught me something about setting proper expectations).
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Creative DirectorSterling CommunicationsUnited States
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Creative DirectorSterling Communications Oct 2005 - PresentLos Gatos, Calif.I lead all creative efforts for the agency. That includes strategic communications plans, web development, and presentation design. I also create social media and marketing campaigns to build brands, solve problems, and increase engagement. Most importantly, I bring the donuts. -
Executive RelationsApple Oct 2004 - Aug 2005Worked with Apple's executive team, press relations, investor relations, legal department, and director of customer care to solve complex, sensitive issues for the company's most influential and demanding customers. Responsible for damage control, customer recovery and retention, official company positioning, and creating strategies for operational, product and service improvements. -
Assistant Store ManagerApple Nov 2001 - Oct 2004Promoted six times in three years to assistant store manager. Hired, trained and managed new employees. Created and presented workshops and special events. Opening and closed the store. Increased the store's conversation rates, attachment rates, and sales of higher-margin third-party products.
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Senior Content ManagerAddwater Jul 2000 - May 2001Developed online strategies and solutions for Plantronics and Chevron. Wrote speeches for Sun Microsystems' SVP of sales. Led the development of client proposals, naming projects, strategy documents, technical requirements, content catalogs and other information architecture materials.
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Ebusiness StrategistTrinet Dec 1999 - Jul 2000Developed, managed, and marketed an online benefits enrollment (with supporting print collateral) for 500 clients and their 11,000 employees. Initiated, helped produce, and managed a timesaving and productivity-boosting intranet for 300 staff members. -
Marketing ManagerXceed Inc Mar 1997 - Dec 1999Helped develop and produce HR intranets for @Home and Applied Materials; M&A communications for Travelocity and Sabre; summary plan descriptions for Starbucks and Emory Worldwide; personalized financial brochures for Oracle and Providence Health System; multimedia presentations for the International Association of Machinists and the Trust Company of the West; management materials for Cirrus Logic and Transamerica; and competitive research, phone interviews, focus groups, and industry analyses for dozens of other clients.
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Assistant Director Of MarketingAltres Jun 1993 - Feb 1997Shared the corporate vision with the public, the press, employees, clients, and business partners. Planned, wrote and edited the company magazine, newsletters, ad campaigns, training manuals and business plans; directed public relations; designed and produced the marketing materials, booth exhibits, logistical plans, and staffing schedules for trade show and industry conferences; and researched trends in the staffing industry. -
Legislative AideOffice Of Hawaiian Affairs Dec 1992 - Aug 1994Researched and wrote op-ed articles, position papers, letters, and speeches for an elected official. Promoted and scheduled educational programs, lectures, and speaking engagements. -
General Assignment ReporterArgus Observer Jun 1992 - Sep 1992Investigated local economic, social, criminal and agricultural issues. Created a weekly in-house roundtable for constructive criticism. Photographed sex offenders, skydivers, and forest fires.
Kawika Holbrook Skills
Kawika Holbrook Education Details
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Mass Communications -
Journalism -
Sam Barlow High SchoolThat Girl Next To My Locker. You Know The One.
Frequently Asked Questions about Kawika Holbrook
What company does Kawika Holbrook work for?
Kawika Holbrook works for Sterling Communications
What is Kawika Holbrook's role at the current company?
Kawika Holbrook's current role is Creative Director.
What is Kawika Holbrook's email address?
Kawika Holbrook's email address is ka****@****ail.com
What is Kawika Holbrook's direct phone number?
Kawika Holbrook's direct phone number is +140851*****
What schools did Kawika Holbrook attend?
Kawika Holbrook attended Linfield University, University Of Oregon, Sam Barlow High School.
What are some of Kawika Holbrook's interests?
Kawika Holbrook has interest in Kayaking, Social Media, Home Improvement, Scuba Diving, Hubspot, Reading, Sports, Barack Obama, Web Design, Electronics.
What skills is Kawika Holbrook known for?
Kawika Holbrook has skills like Social Media Marketing, Public Relations, Strategy, Marketing, Web Design, Copywriting, Marketing Communications, Video Production, Public Speaking, Creative Direction, Strategic Planning.
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