Katherine Wurst Email & Phone Number

New York, United States

New York, United States

Clients: Tropicana, GEICO

• Clients: Coach with Ms. K, Spinneytree Life Coaching, the Osher Lifelong Learning Institute, Raegen Parker and Associates, Kogod Center for Professionalism and Communications, Girls Rock! DC, It's Meow or Never
• Foster strong client relationships through close collaboration and meticulous project management, resulting in consistently satisfied clients and successful project outcomes on-budget and on-time.
• Spearhead brand strategy and collateral design initiatives, crafting cohesive brand identities translated into diverse marketing materials including social campaigns, websites, and event materials.
• Handle all aspects of business management, including invoicing, promotional design, financial management, and customer relationship management.

Washington, District Of Columbia, United States

• Elevated engagement metrics by 20% through targeted content creation and distribution. Directed visuals and content for initiatives like ’60 Seconds with an AU Professor’ video campaign, broadening brand reach and.
• Engineered seamless event planning and branding, resulting in a +25% surge in attendee engagement. Ensured consistent brand representation across all event facets, reinforcing and refining the institution’s image
• Produced impactful visual assets, yielding a +35% increase in audience retention and brand recognition. Employed innovative storytelling techniques while adhering to brand guidelines for a unified brand identity

Washington, District Of Columbia, United States

• Spearheaded strategic initiatives and executive decisions, guiding a team of 8 executive board members. Leveraged astute leadership to foster collaborative synergy and successfully run events
• Innovatively restructured event planning processes, resulting in a remarkable 15% surge in attendance from the prior year. Crafted and executed dynamic marketing strategies, optimizing engagement tactics and expanding.

Washington, District Of Columbia, United States

• Empowered business students to become strategic, confident business communicators
• Honed students' ability to analyze and convey business solutions effectively and aesthetically in a dynamic environment
• Provided e-commenting feedback on written assignments, ranging from freshmen introductory business courses to senior capstone projects

Washington, District Of Columbia, United States

• Developed a custom branding strategy and manage online marketing communications, resulting in a +2,000% increase in audience interaction over 6 months by utilizing site-building and SEO tactics
• Established a marketing presence on campus with interest from +100 students by assisting in the creation of the Marketing Association to develop student's understandings of marketing skills, techniques, and resources

Washington, District Of Columbia, United States

• Created and maintained a comprehensive database of 150+ digital assets, streamlining access and organization, which improved team efficiency and project turnaround times
• Coordinated all design initiatives, ensuring the delivery of high-quality visuals and branding materials that aligned with the agency's vision and client expectations
• Strategized and executed marketing campaigns, utilizing data-driven insights to drive brand growth and enhance client engagement across various platforms

Washington, District Of Columbia, United States

• Boosted user engagement and user generated content by +200% through video storyboards, drafting image rebrand plan and designing social media campaigns that promoted WMATA’s Silver Line Expansion
• Modernized promotional techniques by strategizing a TikTok launch, designing meme album covers, identifying trending audio for a Spotify playlist, and crafting branded fidget poppers to distribute during outreach events
• Managed a variety of projects geared to accelerate conversation surrounding extension; developed pamphlets, created marketing campaign and formulated social media strategies to increase awareness and drive visits on.
• Built archival database of professional photos and videos to ensure future use of assets
• Collaborated with colleagues and VP of Digital Marketing to identify needs of various teams; strategized on design of bi-weekly newsletter and executed marketing strategies to increase email open rate by +20%

Washington, District Of Columbia, United States

• Created 18 original, personalized promotional content campaigns for different businesses and local community organizations on social media platforms including Facebook, Twitter, and Instagram
• Monitored online presence of companies’ brands and engaged with +40,000 social media users to strengthen customer relationships
• Crafted weekly promotional writing publications to an audience of +15,000 with optimal visual aesthetics to increase average hyperlink interactions by +65%
• Overhauled social media tactics for Main Street clients; evaluated engagement rates of online content for 8 Instagram accounts and revised strategy based on the highest-performing posts within a 6-month period

Washington, District Of Columbia, United States

• Coordinated promotion of staff works and breaking news to an audience of over 15,000 users
• Managed pages on a variety of social media platforms, including Facebook, Instagram, and Twitter, with a team of 6 online editors
• Designed graphics to maximize user interaction with an average engagement rate of over 1,200 engagements per post

Orlando, Florida, United States

• Facilitated communication with Spanish-speaking customers
• Prioritized customer service while completing multiple tasks at a time
• Managed over $2,000 in daily payments through a variety of monetary forms
• Maintained compliance with company policies and procedures for food safety, sanitation, and quality

Orlando, Florida, United States

• Promoted company’s ‘second-mile service’ standard, taking steps to meet and exceed customer needs
• Up-sold additional menu items, beverages, and desserts to increase restaurant profits by $3.50 per order
• Received orders, processed payments, and responded appropriately to guest concerns, completing about 50 orders per hour

Bachelor Of Science - Bs, Business Administration (Marketing), Summa Cum Laude

Activities and Societies: AU Honors Program, Kogod School of Business Honors Program, Early Identification Program, Center for.

Bachelor Of Arts - Ba, Film And Media Arts, Summa Cum Laude

Activities and Societies: AU Honors Program, Kogod School of Business Honors Program, Early Identification Program, Center for.

Bachelor Of Science - Bs, Business Administration (Marketing), 4.00

Study Abroad Program in Madrid, Spain at UPC-ICADE School of Business and Economics as part of the AU Abroad Madrid Business Program.