Lead creative on immersive visuals throughout the Forest across multiple world-wide locations.

• Generated innovative branding solutions for clients through effective market research and detailed project plans that aligned with client objectives.• Mentored and guided the creative team to produce high-quality creative assets. • Fostered a knowledge-sharing environment in the team by initiating open tutorials on creative subjects.• Maintained a high-quality standard of creative assets by curating deliverables from the creative team.

• Collaborated with stakeholders to optimise campaigns by developing concepts and creating visually engaging imagery to support the product. • Lead the creative direction of seasonal campaigns by guiding a multi-disciplined team to deliver high quality design assets.• Upheld the integrity of the brand by initiating a brand review and implementing thorough quality check procedures.• Ensured maximum reach and engagement for the brand by collaborating with news publications to promote campaigns across TV, print, and digital platforms.

• Managed the creative movement of a dated business into a more contemporary market by initiating brand surveys with management, staff, and customers, and proactively using the data to execute a company rebrand.• Championed the brand and ensured its consistency by creating a detailed brand guidelines book that was accessible to all internal staff. • Drove sales across 18 stores by designing and printing a seasonal catalogue of products, alongside directing the design and print of POS signage to direct customers to the best deals. • Increased the company’s accessibility by creating a clear and informative website that promoted the brand’s core values and USPs.

• Created packaging designs and brand collateral for a range of beauty brands. • Communicated with high street retailers on POS displays for products.• Retouched photography for use in print and digital promotional assets.• Collaborated with the marketing tram to create seasonal campaigns.