Kay-Reena Tang Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Sydney, Australia

London, United Kingdom

 Account Management - fostered trusted and friendly relationships with agencies and client directs; managing expectations, deliverables, and driving campaign optimisations through performance analysis and insights. My clients spanned various verticals such as travel, retail, entertainment, automotive and tech, as well as multiple programmatic platforms: display, mobile, and video. New business - ensured the renewal and growth of strategic revenue through dedicated account management of new and existing agency relationships. I managed 8 new agency accounts over a 9 month period. Performance - secured a high retention rate and developed multiple accounts into key clients with double digit YOY growth Strategic Management - developed more bespoke recommendations for clients by understanding their wider marketing mix and overall marketing goals Mentoring & Project Ownership - provided training and mentoring to new starts. Developed and shared new processes and tools to improve efficiency and cross-team collaboration e.g. automated performance reports, centralised and digitised PCA requests and tracking as well as account distribution Industry knowledge - in addition to exposure to other facets within the Conversant company e.g. affiliate marketing, CRM, performance marketing, and Adserving, I maintained an on-going pursuit for digital marketing and advertising news, trends, and training.

London, United Kingdom

□ Co-Ordinating and monitoring Salesforce Opportunities to ensure campaign delivery and accurate budget management□ Assisting the Performance Marketing Team with Salesforce Opportunities, account set ups and program terms, and monitoring campaign delivery.

Sydney, Australia

□ Managed 150+ clients/agencies and delivered quality campaign solutions and outcomes□ Allocated key codes to advertising schedules using IBMS□ Pioneered a workshop between departments to increase communication and productivity□ Trained and oversaw the development of new staff□ Worked closely with senior management to develop strategies for increasing productivity, minimising errors, and building team/departmental culture□ Liaised with sales, media agencies and operational teams to meet budget goals and tight deadlines□ Worked on the 2014 Sochi Winter Olympics, which involved managing the increased pressure of multiple sponsorships, 24 hour coverage, tighter deadlines, and live-event broadcasting

Concord, Nsw

□ Publicised club events and news by writing and distributing match reports and media releases for local, state-wide and national consumption□ Developed a social media presence, which increased exposure and public engagement□ Collaborated with Sydney University, White Ribbon and the Inner West Domestic Violence Liaison Committee to introduce the White Ribbon Cup round to raise awareness of violence against women□ Improved internal communication by utilising Facebook groups, Google calendar and building club culture□ Interviewed, edited and collated material for the weekly newsletter□ Managed website content and layout via CMS

North Sydney, Nsw

□ Assisted multiple large corporations including AGL, Cisco and Citrix□ Received the “Shining Star” Temp of the Month in October 2007□ Processed invoices using SAP□ Managed facility operations including updating staff amenities and security procedures□ Directed calls, organised conferences and managed incoming/outgoing mail

Sydney, Australia

□ Wrote and distributed media releases/communications for national and international consumption□ Garnered publicity opportunities by engaging with print, broadcast and online media, as well as cross promotion with other businesses□ Produced content for the blog and social media outlets including Pinterest, Facebook and Twitter that communicated Joe Button’s brand and engaged with its customers

□ Created weekly session plans that would develop student understanding of course content, encourage critical thinking and improve writing skills□ Maintain knowledge of the syllabus, relevant readings and lectures□ Promoted the program by producing a YouTube video and presenting it at various lectures

Burwood, Nsw

□ Organised the agendas of classes for multiple styles based on ASAP syllabuses as well as general strength and conditioning□ Instructed and oversaw the development of students including preparing students for examinations□ Choreographed, costumed for and helped organise annual recital performances

Bachelor Of Arts In Media And Cultural Studies, Communication And Media Studies, 3.9 Gpa / High Distinction Average

Activities and Societies: Golden Key International Honour Society, We All Need Grub, Francophile

High School Diploma

High School