Lead a team of 8 and reached No.1 in target revenue, # new accounts' opened, and TikTok branded campaign partnerships in 6 months.·New clients growth: monitor F&B industry trend and gained 20+ clients in preprepared meals, nutrition foods and local cuisine categories; coordinate e-commerce and agency partners to acquire clients at scale, gaining 100+ new clients and creating 10+ industry showcases. The overall revenue in tea category has increased 1000% YoY·Top brand upsell: improve the team's digital marketing professionalism to optimize top brands' content compaign strategy, halfing CPM and CPE, upselling clients Douyin brand projects, one of which was ranked Industry Top 1 in user engagement. The overall ads revenue from top brands has increased by 150% + YoY·Market strategy advance: develop new business models for advertisers by improving their collaborations with creators, driving advertisers' creator marketing adoption rate up to 80% and increasing total attributed revenues·Team leadership: reorganzied old team structure; set revenue goals and priorities tailored to eight team members' strengths and weaknesses; define processes and workflows to make the team more collaborative and professional

Leading departmental sales record as a top sales for 3 consecutive years; recognized by ByteDance and a professional marketing association for excellent performance in business development, brand marketing, and campaign design.·SVIP client service: managed and served top cosmetics brand Florasis; grew its ads revenue from 0 to $25 million in three years; increased Florasis' GMV on Douyin from 0 to $12 million in 2021·Industry depth: accumulated cosmetics industry insights and marketing best practices from serving top brands; applied them to 20+ other clients in the cosmetics industry, totalling $6 million in ads revenue·Marketing strategy customization: customized campaign strategies for 100+ clients  based on market condition, consumer trends, clients' objectives and demands, competitors' strategy·E-commerce & Ads operation support: provided clients with data-driven operation advice on short video content management, live stream shopping, to grow GMV and make Douyin the top e-commerce channel in clients' whole business·Customer relationship management: fostered long-term partnerships with clients and set joint OKR and business goals to strengthen cooperation·Leadership: conducted professional training workshops for team members; most of them received firm-wide recognitionClients served: Florasis, Helius, Cemoy, Erno Laszlo, Angel Eyes, Red, Booking, Farfetch, Lindt, etc.

• Conducted market research to analyze market environment, competitors’ products, customer demand and so on• Exploited special travel experience and projects, developed 50+ qualified vendors and 100+ products for online sales• Improved business operation based on analysis of customer demand and purchase behavior, vendor resources and sales capability, travel product coverage and total sales volume• Established good relationship with vendors and provided them with business-related training for good management• Collaborated with product managers by providing product related analysis and putting forward business requirements to optimize APP display interface, promoting user experience and conversion rate• Take photos to help beautify vendor’s materials and provide qualified photos for platform to make travel productsCredentials: Contract Traveler/ Photographer of Ctrip

It's an entrepreneurial travel firm established by three travel enthusiasts provides tourism products in Morocco, Africa • Exploit superior resources on transportation, hotel and restaurant, establish contracted relationship with these vendors • Integrate resources to launch diverse tourism products, meeting various customer demands and occupying the market• Run 4 tourism platforms to sale 50+ products and make product visual design by myself, attracting 2000+ customers • Analyze competitors’ sales method and customer behavior to make promotion plans and market strategy• Take professional photos on portrait, food, architecture, landscape in Morocco and utilize photos to publicize Morocco travel

My start-up nonprofit travel service to help DIY-travelers make plans and realize their travel dreams• Design creative travel plans for 20+ countries and 80+ cities, including visa, self-driving routes, housing, scenic spots and so on, then try them out on myself and make improvements; do research on travel trends and explore travel market• Create my own travel social media to publicize my travel stories, guidance, photos and videos, and to attract followers; (Edit more than 100,000 words, 15,000 photos; Pageviews has reached to 300,000 and followers more than 20,000)• Collaborate with several well-known online travel companies to launch customer engagement campaigns• Set up nonprofit travel consultant service to help DIY-travelers make travel plans and organize travel experience sharing session to build solid relationship with them (Help more than 8,000 DIY-travelers)Credentials Professional Writer of Qyer; Certified Travel Blogger of Weibo;

Position: New Media Operation& Event Management• Run RRUU Wechat subscription platform, including editing articles, designing platform layout, launching promotion or activities information, interacting with followers (follower group had reached to more than 10,000)• Formulated 3 promotion plans for peak travel seasons, such as summer holiday and National Day, attracting totally 3,000 customers to purchase products and 10 collaborators willing to cooperates with RRUU• Made product/service improvement plans to attract more sales, such as organizing regular experience-sharing sessions, making private custom-tailored trips

Position: Customer Relationship Management• Completed 50 reports to analyze weekly and monthly customer buying behavior and sales situation• Assisted director and manager to estimate sales performance for next quarter and set sales goals• Made 24 promotion plans for 21 retail shops, prepared plans for goods allocation and followed up promotion activity• Analyzed feedbacks of outdoor ads, assisted director to make advertisement plans and select the advertisement points