Kay Wright

Kay Wright Email and Phone Number

Market Research Team Leader (FTC) @ British Red Cross
United Kingdom
Kay Wright's Location
United Kingdom, United Kingdom
Kay Wright's Contact Details

Kay Wright work email

Kay Wright personal email

n/a
About Kay Wright

I have been leading and inspiring the delivery of actionable insights and recommendations for marketing decision-making across a range of categories and markets for over 25 years. This has included experience in the agency, client-side and now not-for-profit environments. I have a proven track record of delivering results and driving growth.My core competencies include concept testing, product testing, advertising research, brand research, pricing, diary/panels, online testing, brand & product strategy & shopper. I have extensive international expertise, successfully managing and executing projects in the UK, the rest of Europe and globally. My current mission is to apply 25+ years of commercial marketing research experience to developing, delivering and optimising BRC's strategic comms. and brand initiatives.

Kay Wright's Current Company Details
British Red Cross

British Red Cross

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Market Research Team Leader (FTC)
United Kingdom
Website:
redcross.org.uk
Employees:
4741
Kay Wright Work Experience Details
  • British Red Cross
    Market Research Team Leader (Ftc)
    British Red Cross
    United Kingdom
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  • British Red Cross
    Strategic Communications & Brand Market Research Lead (Ftc)
    British Red Cross Oct 2024 - Present
    Applying 25+ years of commercial marketing research experience to developing, delivering and optimising BRC's strategic comms. and brand initiatives.
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  • Rspca
    Animal Welfare Volunteer
    Rspca Mar 2024 - Present
    Kent, England, United Kingdom
    Delighted to be fulfilling a long-term ambition to help improve the welfare of animals with the world's oldest and largest animal welfare charity. Loving the RSPCA's values of Compassion, Inspiration, Commitment, Expertise & Integrity.
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  • Kimberly-Clark
    Emea Family Care Research Leader
    Kimberly-Clark Jun 2012 - Oct 2024
    Walton Oaks, United Kingdom
    As the EMEA Family Care Research Leader at Kimberly-Clark, I was driving the delivery of actionable insights and recommendations across the sub-categories of toilet paper, tissues, paper towels and adjacencies across the EMEA region. Previous KC roles have encompassed global responsbility for the Household Care and Intimate Care categories and EMEA responsibility for Baby & Childcare.
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  • Millward Brown
    Vice President
    Millward Brown Aug 2010 - Jun 2012
    London & Chicago
    Guiding and motivating the delivery of actionable insights and recommendations for Kimberly-Clark's global brands through brand equity and creative evaluation.
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  • Burger King Corporation
    Consumer Insights Director, Emea
    Burger King Corporation Aug 2005 - Aug 2010
    London Area, United Kingdom
    Created the first EMEA Insights Function at Burger King, guiding a team of experienced researchers to deliver practical insights & recommendations for brand, communications, product etc across the Region. Insights led to the 2006 launch of The Angus Burger followed by Angry Whopper, 3 Pepper Angus, Blue Cheese Angus, Cumberland Sausage and many more.
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  • Ford Motor Company
    Consumer Insights Manager
    Ford Motor Company Mar 2001 - Aug 2005
    Essex, England, United Kingdom
    Re-imagined Ford's European brand tracking and creative testing programme to better capture implicit associations, including the application of early neuroscience research techniques.
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  • Ipsos Mori
    Associate Director
    Ipsos Mori Mar 1996 - Mar 2001
    London Area, United Kingdom
    A thorough grounding in all aspects of the marketing research industry, including experience across the charity/NGO, Utility, Transport & Consumer sectors, rising from Research Exec to Associate Director. Privileged to work directly with Sir Robert M Worcester on a number of high profile public opinion campaigns.
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  • Taylor Nelson Sofres
    Research Manager
    Taylor Nelson Sofres Mar 1995 - Mar 1996
    London Area, United Kingdom
    Graduate trainee position, delivering product testing, U&As, concept testing insights to blue chip fmcg clients.
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Kay Wright Skills

Customer Insight Marketing Strategy Market Research Advertising Research Marketing Research Consumer Behaviour Segmentation Brand Equity Fmcg Quantitative Research Marketing Market Analysis Product Management Brand Development Consumer Insight Brand Architecture Consumer Behavior Competitive Analysis Focus Groups Competitive Intelligence Business Insights Product Development Leadership Shopper Marketing Retail Questionnaire Design Concept Generation Pricing Automotive French German Pricing Strategy Consumer Insights Npd

Kay Wright Education Details

Frequently Asked Questions about Kay Wright

What company does Kay Wright work for?

Kay Wright works for British Red Cross

What is Kay Wright's role at the current company?

Kay Wright's current role is Market Research Team Leader (FTC).

What is Kay Wright's email address?

Kay Wright's email address is ka****@****l.co.uk

What schools did Kay Wright attend?

Kay Wright attended The University Of Salford, Christleton High.

What skills is Kay Wright known for?

Kay Wright has skills like Customer Insight, Marketing Strategy, Market Research, Advertising Research, Marketing Research, Consumer Behaviour, Segmentation, Brand Equity, Fmcg, Quantitative Research, Marketing, Market Analysis.

Who are Kay Wright's colleagues?

Kay Wright's colleagues are Nicola Foxwell, Anthoney Strowger, Ann Knowles, Jenny West, Kate Edwards, Leanne West, Donna Brogan.

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